[9844]
April 16, 1998
TO: ADVERTISING SUBCOMMITTEE No. 13-98
BROKER/DEALER ASSOCIATE MEMBERS No. 8-98
COMPLIANCE ADVISORY COMMITTEE No. 13-98
CONTINUING EDUCATION AND TRAINING ADVISORY COMMITTEE No. 6-98
CONTINUING EDUCATION/TRAINING MEMBERS No. 5-98
DIRECT MARKETING COMMITTEE No. 8-98
HUMAN RESOURCES FORUM No. 4-98
MARKETING POLICY COMMITTEE No. 12-98
PRIMARY CONTACTS - MEMBER COMPLEX No. 25-98
PUBLIC INFORMATION COMMITTEE No. 12-98
RESEARCH COMMITTEE No. 11-98
SALES FORCE MARKETING COMMITTEE No. 9-98
SEC RULES COMMITTEE No. 31-98
SHAREHOLDER COMMUNICATIONS COMMITTEE No. 10-98
RE: REMINDER: 1998 ADVERTISING SEMINARS
______________________________________________________________________________
As we previously informed you, the Institute has been holding regional seminars on the
basics of mutual fund advertising and sales literature regulation, distribution trends,
and Internet issues. There are two seminars left in the series: Cincinnati on
June 9, 1998, and Boston on June 16, 1998. Agendas for these seminars are attached. As
you will note, speakers include Thomas Pappas, Associate Director, Advertising and
Investment Companies Regulation, National Association of Securities Dealers
Regulation, Inc., as well as industry executives and outside experts. The presentations
are designed to assist:
* those who are new to the mutual fund industry,
* those who are new to mutual funds, and
* marketing executives who have not recently attended these seminars and are
seeking a refresher course.
Registration for these seminars will be limited to employees of Institute member
organizations and their advertising/design/public relations agencies. Agency
personnel will be required to produce a letter from the ICI member with which they
have a business relationship. (NOTE: the Cincinnati session will be open to ICI
members, as well as members of the Greater Cincinnati Mutual Fund Association).
Please register early, as space will be limited. Also, please keep in mind that it may
not be possible to accommodate walk-in registrations.
Topics to be covered
The seminar is designed to provide basic information to those involved with mutual
fund marketing and communications. The morning will be devoted to the regulation of
mutual fund advertising and sales literature; the afternoon to presentations on trends in
fund distribution and Internet communications. Please note that the Investment
Company Institute reserves the right to alter the agendas as is necessary.
The seminars will begin at 9:30 am, and end at approximately 4:15 pm. Lunch will be
served.
Dates and Locations for the Remainder of 1998
Cincinnati Tuesday, June 9 The Westin Cincinnati
21 East Fifth Street
Cincinnati, OH 45202-3160
513/621-7700
Room Rates: $122.00 single/double Reserve by: May 17, 1998
Boston Tuesday, June 16 Boston Back Bay Hilton
40 Dalton Street
Boston, MA 02115
617/236-1100
Room Rates: $185 single/double Reserve by: May 13, 1998
Please make your own hotel reservations by calling the hotel directly. To receive the
special room rate that has been arranged at the hotel you must mention the Investment
Company Institute when making your reservation. Also, you must reserve your hotel
room by the date indicated to obtain the rate.
How to register
To register, complete the attached registration form and return it, along with a check
made payable to the Investment Company Institute for $225 per registrant (non-
members should submit a check of $325 per registrant). Participation in each program is
limited, so please register as soon as possible.
Every effort will be made to hold these seminars on the dates and in the cities listed.
However, due to unforeseeable circumstances, it may be necessary to cancel or
reschedule some of the meetings. Should it become necessary to cancel a seminar, the
Institute assumes no liability for non-refundable transportation costs, hotel
accommodations, or additional costs incurred by registrants.
More information
For more registration or logistical information, contact the Conference Division at
202/326-5968. For additional information on the program, please contact Stephanie
Brown at 202/326-5869 or Linda Brenner at 202/326-5883.
Stephanie Brown
Assistant Vice President,
Training and Marketing
Linda Brenner
Director, Sales Force Marketing and
Financial Planning Services
Attachments