1 See Securities Exchange Act Release No. 34-39294 (Nov. 4, 1997), 62 Fed. Reg. 60542 (Nov. 10, 1997).
2 See Memorandum to Advertising Subcommittee No. 15-97, SEC Rules Committee No. 44-97, and Bank Mutual
Fund Task Force, dated April 28, 1997.
3 The NASD will announce approval of the Proposed Rule in a Notice to Members no later than January 9, 1998.
The effective date of the final rule will be 60 days after publication of the Notice to Members.
[9419]
November 17, 1997
TO: ADVERTISING SUBCOMMITTEE No. 38-97
SEC RULES COMMITTEE No. 110-97
BANK MUTUAL FUND TASK FORCE
RE: SEC APPROVES NASD PROPOSED RULE GOVERNING BANK
BROKER/DEALER ACTIVITIES AND REQUEST ADDITIONAL COMMENTS
______________________________________________________________________________
The Securities and Exchange Commission recently approved a proposed rule of the
National Association of Securities Dealers, Inc. governing broker-dealers operating on the
premises of financial institutions (the "Proposed Rule").1 The Proposed Rule as approved
represents the fifth amendment to the NASDs original filing with the SEC, and responds in
certain respects to comments made to Amendment No. 4 to the Proposed Rule, which the SEC
published for comment in April 1997.2 Although the SEC has approved Amendment No. 5 to
the Proposed Rule on an accelerated basis,3 it is still requesting comment on it. Accordingly,
attached for your review, and summarized below, is a copy of the SECs release approving, and
the Institutes draft comment letter on, Amendment No. 5 to the Proposed Rule.
Comments must be filed with the SEC by December 1, 1997. Please contact me at
(202) 326-5923 or by e-mail to simmonbe@ici.org by Monday, November 24, 1997, if you have
any comments to the attached draft letter.
Amendment No. 5 to the Proposed Rule
Amendment No. 5 to the Proposed Rule makes a few changes to Amendment No. 4 as
published for comment in April 1997, but otherwise generally leaves the Proposed Rule in the
same form as previously proposed. The Proposed Rule would apply to broker-dealer services
conducted by members "on the premises" of a financial institution. Contrary to the Institutes
recommendations, the Proposed Rule would apply both to face-to-face meetings with
customers on financial institutions premises and to broker-dealer services provided by means
4 Interagency Statement on Retail Sales of Nondeposit Investment Products (Feb. 15, 1994) ("Interagency Statement").
5 See Interpretation of the Interagency Statement (Sept. 12, 1995).
of telecommunications from such premises. In addition, as defined, "broker-dealer services"
would include the services of mutual fund distributors and underwriters "if they are engaged
in brokerage activities on the premises of a financial institution."
The Proposed Rule requires that, wherever practical, broker-dealer services must be
conducted in a physical location distinct from the area where retail deposits are taken. One
commenter suggested amending the rule to make clear that this separation requirement applies
to areas where deposits are routinely taken (such as teller windows). The SEC declined to
change the rule in response to this comment, but stated that the NASD intends to clarify this
issue in a Notice to Members that will accompany the final rule. The NASD does not intend the
rule to preclude offering certificates of deposit in the brokerage area if that product is best
suited for a customer.
In response to the Institutes and others comments, the SEC agreed to slightly revise the
required disclosure regarding FDIC insurance that broker-dealers must give at the time a
member opens a customer account. Previously, the rule required a disclosure that securities
products are "not insured by the Federal Deposit Insurance Corporation (‘FDIC) or other deposit
insurance" (emphasis supplied). To make the disclosure consistent with the Interagency
Statement,4 the SEC agreed to delete "or other deposit insurance" from this required disclosure.
The SEC also made several minor revisions to the provisions regarding communications with
the public. For example, the rule was revised to permit abbreviated disclosures in radio
advertisements along the lines allowed under a September 1995 interpretation of the
Interagency Statement.5
The Institutes Draft Comment Letter
The Institutes draft comment letter is generally supportive of the Proposed Rule and
commends the SEC and NASD in their efforts to reduce the level of customer confusion while
creating a workable framework for NASD members operating on bank premises. The
Institutes letter discusses certain areas of continuing concern that we believe need to be
addressed. In this regard, we continue to believe that the Proposed Rule should not apply to
the services of investment company distributors and underwriters. At the very least, it appears
that the NASD does not intend for the phrase "broker-dealer services" to include the services of
mutual fund distributors and underwriters that are not physically located on the premises of
financial institutions; this should be confirmed. We also continue to believe that the Proposed
Rule should only apply to face-to-face meetings occurring on financial institutions premises
and should not apply to telecommunications generated from such premises, since there would
be little, if any, risk of customer confusion under those circumstances.
Finally, the letter reiterates the ICIs prior request for procedural clarification regarding
the disclosure and customer acknowledgment requirements. It should be made clear that
NASD members have flexibility in determining the location of such disclosures and
acknowledgments, such as providing the information on account applications.
3Barry Simmons
Assistant Counsel
Attachment (in .pdf format)
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