* See Memorandum to SEC Rules Committee No. 78-97 and Advertising Subcommittee No. 28-97, dated August 7,
1997.
[9201]
August 28, 1997
TO: ADVERTISING SUBCOMMITTEE No. 30-97
SEC RULES COMMITTEE No. 82-97
RE: INSTITUTE PREPARES DRAFT LETTER IN RESPONSE TO NASDR
REQUEST FOR COMMENT ON RELATED PERFORMANCE INFORMATION
______________________________________________________________________________
As we previously reported, NASDR Regulation, Inc. has requested comment on issues
raised by allowing mutual fund advertising and sales literature to include the presentation of
performance of other substantially similar mutual funds and unregistered funds and accounts
managed by the same investment adviser or portfolio manager.* Attached and summarized
below is the Institutes draft comment letter in response to this request.
The letter states that NASDR should permit mutual fund sponsors to include as part of
an advertised funds performance record the performance of an unregistered predecessor entity
(as permitted in the MassMutual no-action letter), but only if the predecessor entity was not
established for the purpose of being converted into a mutual fund and was managed in all
material respects in a similar manner as the fund into which it was converted. In addition, any
such performance should be accompanied by information reflecting the performance of the
advertised fund after its conversion once the fund has been in existence for at least a year.
The letter states that NASDR should not permit sales material to include performance of
another mutual fund previously managed by the advertised funds portfolio manager while he
or she was with another investment advisory firm (the Bramwell no-action letter fact pattern).
The letter further states that NASDR should allow mutual fund sales material to include
the performance of substantially similar private accounts and mutual funds managed by the
same investment adviser, subject to a number of conditions. In addition to requiring the
conditions that were contained in the Nicholas-Applegate II, ITT-Hartford, and GE Funds no-
action letters, NASDR should: (1) require any such performance information to be presented
less prominently than the advertised funds own performance; (2) prohibit references to related
performance information in headlines; (3) prohibit rankings based on related performance
information; (4) require disclosures of significant differences between the advertised fund and
the private accounts and other mutual funds, including differences in advisory personnel;
(5) generally require all private account performance to be computed on a composite basis,
adjusted for the advertised funds current fees, and otherwise in accordance with the standards
established by the Association for Investment Management and Research; (6) require any
related performance information to be as current as the advertised funds performance; and
(7) require all private accounts with investment objectives, polices and strategies that are
substantially similar to those of the advertised fund to be included in the composite (to avoid
"cherry-picking").
We welcome comments on all aspects of the draft comment letter. However, we would
especially like input on the following issues:
Where an unregistered fund or account is converted into a registered mutual
fund (as in MassMutual), should NASDR permit sales material for the fund to
include the predecessors performance as part of the registered funds track
record?
Should NASDR prohibit mutual fund sales material from including the
performance of another mutual fund previously managed by the advertised
funds portfolio manager while he or she was with another investment advisory
firm in all cases?
Should NASDR prohibit mutual fund sales material from including "mountain
charts" and similar charts and graphs that suggest that a particular dollar
investment in a private account composite would have yielded a specific dollar
return?
Should NASDR require an independent third party to verify the accuracy and
comparability of related performance information included in sales material?
What should be the minimum duration (e.g., one, three or five years) required to
show related performance information?
If a mutual fund employs both an investment adviser and a sub-investment
adviser, should NASDR only permit the performance of other funds and private
accounts that have the same adviser and sub-adviser? Or should NASDR allow
the performance of other funds and accounts that are solely managed by the
advertised funds sub-adviser?
Comments must be filed with NASDR by Monday, September 29, 1997. A conference
call will be held on Monday, September 15, at 2:30 p.m. to solicit comments on this draft letter.
If you would like to participate in this conference call, please contact Melissa Magruder at
202/326-5823. If you are unable to participate in the conference call, please call (202/326-5819)
or e-mail (savage@ici.org) me no later than Friday, September 12, with any comments.
Joseph P. Savage
Assistant Counsel
Attachment (in .pdf format)
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