May 5, 1997
TO: DIRECT MARKETING COMMITTEE No. 11-97
INDUSTRY STATISTICS COMMITTEE No. 7-97
MARKETING POLICY COMMITTEE No. 14-97
PRIMARY CONTACTS - MEMBER COMPLEX No. 26-97
PUBLIC INFORMATION COMMITTEE No. 13-97
RESEARCH COMMITTEE No. 8-97
SALES FORCE MARKETING COMMITTEE No. 11-97
SHAREHOLDER COMMUNICATIONS COMMITTEE No. 7-97
SMALL FUNDS COMMITTEE No. 9-97
RE: Understanding Shareholders’ Use of Information and Advisers
______________________________________________________________________________
I enclose a copy of the most recent publication from the Research Department -- Understanding
Shareholders Use of Information and Advisers.
This study examines mutual fund owners use of various information sources when making
recent fund purchases. The report segments shareholders according to their level of reliance on
professional financial advisers. Other subjects covered include pre- and post-purchase
information needs and shareholders interest in learning more about mutual funds.
For comments or questions about this report please contact Vicky Leonard-Chambers at (202)
326-5918. For additional copies call (202) 326-5913.
Sandra J. West
Director
Market and Policy Research