March 17, 1997
TO: DIRECT MARKETING COMMITTEE No. 6-97
INDUSTRY STATISTICS COMMITTEE No. 3-97
MARKETING POLICY COMMITTEE No. 9-97
PUBLIC INFORMATION COMMITTEE No. 10-97
RESEARCH COMMITTEE No. 4-97
SALES FORCE MARKETING COMMITTEE No. 7-97
SHAREHOLDER COMMUNICATIONS COMMITTEE No. 4-97
RE: Next Committee Meetings to be Held June 9-12, 1997, in
Washington, DC
______________________________________________________________________________
Mark your calendar for the next meetings of the Institutes marketing, communications, and
research committees. The meetings will be held June 9-12 at the Renaissance Hotel in
Washington, DC (except the Sales Force Marketing Committee meeting, which will be held at
the Institutes offices). Attached is a preliminary schedule for the meetings.
Meeting Format
Based on member suggestions following the January committee meetings, the schedule will
include a combination of joint sessions, committee-specific sessions, and breakfast discussion
groups, as well as opportunities to meet with industry peers on an informal basis. With the
exception of the Marketing Policy Committee meeting, Research Planning Subcommittee
meeting and dinner, and Research Committee breakfast, attendance at the committee meetings
will be open to all member attendees. As has been the case in the past, committee members and
substitutes for committee members will be seated at the meeting table; additional seating will
be provided for visitors.
Registration Information
To attend the Joint Committee Meetings, please register with the Institute by completing and
returning the attached registration form. There is a registration fee of $150 for employees of
Institute member firms ($40 for a members spouse or guest) to help defray the cost of dinners,
lunches, and breakfast discussion groups. Please attach a check to the registration form, and
send both to the Institute.
Hotel Information
The Institute has arranged a special room rate of $150 single/$175 double (Club Tower $170
single/$195 double) at the Renaissance Washington, DC Hotel for members who make their
hotel reservations by May 9, 1997. Please make your room reservation directly with the hotel by
calling 202/898-9000.
The Renaissance Washington, DC Hotel is located at 999 Ninth Street, NW in Washington, DC.
Parking is available at the hotel for $15 per day.
Business attire is appropriate for all events.
More Information
More detailed program information and committee meeting agendas will be sent to you in
April.
Lawrence Maffia
Senior Vice President - Management
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