October 17, 1996
TO: SALES FORCE MARKETING COMMITTEE No. 35-96
RE: SPEAKER HANDOUTS: SEPTEMBER 26, 1996 MEETING
______________________________________________________________________________
At the September 26, 1996 meeting of the Institutes Sales Force Marketing Committee, Neil Bathon,
President of Financial Research Corp., made a presentation entitled "The Evolution of Mutual Fund
Distribution." Attached for your information are copies of the slides that were shown by Mr. Bathon. For
those of you who were unable to attend the Committee meeting, I have also attached a copy of the one-
page handout distributed by our other speaker, John Rekenthaler of Morningstar.
Also at the September meeting, Committee Chairman Mark Freeman reported that a task force consisting
of members of the Institutes Industry Statistics and Research Committees has been formed to review the
categories frequently used by the Institute--direct marketed and sales force marketed--for data reporting
purposes. If you would like to provide input as to the types of data categories that would be most
valuable to your firm, please call me at 202/326-5883 (electronic mail: brenner@ici.com). Please also
contact me if you have any suggestions for agenda items for future Committee meetings.
We look forward to seeing you at the Joint Winter Committee Meetings in Scottsdale, Arizona.
Linda Brenner
Director, Sales Force Marketing
and Financial Planning Services
Enclosures