October 6, 1995
TO: DIRECT MARKETING COMMITTEE No. 43-95
MARKETING POLICY COMMITTEE No. 48-95
MEMBERS - ONE PER COMPLEX No. 87-95
PUBLIC INFORMATION COMMITTEE No. 36-95
RESEARCH COMMITTEE No. 38-95
SALES FORCE MARKETING COMMITTEE No. 47-95
SHAREHOLDER COMMUNICATIONS COMMITTEE No. 38-95
RE: PUBLIC RELATIONS/CRISIS COMMUNICATIONS SEMINARS
______________________________________________________________________________
There are still two of the Institute’s one-day seminars on public relations/crisis
communications on this fall’s calendar. The locations are:
New York Tuesday, October 17
Los Angeles Thursday, November 9
TOPICS TO BE COVERED
These seminars are designed to provide participants with basic information on how to run a
successful public information/public relations program in the mutual fund industry, how to
work with the news media, and how to prepare for and deal with crisis situations. Leading
public relations executives in the fund industry and other experts will present this information,
which will include insights into the operation of some of the most successful public relations
programs in the industry.
A panel of financial journalists from major national and regional news organizations will
explain what information they need from you -- and the best way to communicate with them.
And they will answer your questions.
In addition, the afternoon will be devoted to a special workshop on crisis communications
led by Robert Irvine, president of the Institute for Crisis Management. Preliminary agendas are
attached for the New York and Los Angeles seminars.
October 6, 1995
Page Two
WHO SHOULD ATTEND
* Anyone responsible for developing publicity for a mutual fund.
* Anyone in a position to respond to the news media.
* Anyone with management responsibility for, or liaison with,
marketing/advertising/public relations.
* Anyone interested in a better understanding of what PR can do.
NOTE: Registration is limited to employees of Institute member firms and their public
relations/advertising/or other marketing vendor firms. Non-members of the Institute must
accompany their registration form with a letter confirming their relationship with an ICI
member firm, signed by an executive of that firm.
TIMES
Registration will begin at 8:30 am with coffee and pastries served. Seminars will begin at
9:30 am, and end at approximately 4 pm. Lunch will be provided.
LOCATIONS AND DATES
New York - October 17
The Drake Swissotel
440 Park Avenue
New York, NY 10022
212/421-0900
Special Rate: $180 single/double (call before September 25)
Los Angeles - November 9
Hyatt Regency Los Angeles
711 South Hope Street
Los Angeles, CA 90017
213/683-1234
Special Rate: $115 single/double (call before October 17)
Please make your own hotel reservation, and mention the Institute to receive the special rate.
October 6, 1995
Page Three
HOW TO REGISTER
To register, complete the attached registration form and return it, along with a check for $200
for the first registration and $125 per additional registration for the same fund group (non-
members should submit a check for $325 for each registration) to:
Conference Registration
Investment Company Institute
1401 H Street, NW, Suite 1200
Washington, DC 20005
ADDITIONAL INFORMATION
For more registration information, please contact Conference Registration at 202/326-5968. For
additional information on the content of the program, contact Erick Kanter at
202/326-5860.