April 3, 1995
TO: SALES FORCE MARKETING COMMITTEE No. 20-95
RE: IAFP-ICI LIAISON COMMITTEE
______________________________________________________________________________
As you may be aware, several members of the Institute's Sales Force Marketing Committee are also
members of the IAFP-ICI Liaison Committee. (See attached list of Liaison Committee members.) The
Liaison Committee was formed in 1987 to create a forum for maintaining channels of communication
between the Institute's Sales Force Marketing Committee and the International Association for Financial
Planning (IAFP).
The purpose of the IAFP-ICI Liaison Committee is to support the financial planner community in the
best interests of the investing and saving public through the identification and pursuit of:
1. common marketing goals of the Investment Company Institute and IAFP,
2. means to provide guidance in the effective use of investment company-related
products, and
3. enhancement of communication between members of the financial planner industry
and the Investment Company Institute on timely issues, marketing practices, and
consumer interests.
The Liaison Committee meets two-three times per year, generally in conjunction with the IAFP
Broker/Dealer conference in January and the IAFP's annual conference in September. Conference calls
between members are scheduled on an as-needed basis.
Mutual Fund Seminar Series
In 1994, the Committee developed and introduced the first in a series of mutual fund seminars for
financial planners. This seminar, "Analyzing and Selecting Mutual Funds for a Winning Client Portfolio,"
features a three-part curriculum presented by mutual fund investment managers and financial planning
professionals. (See attached outline.)
Demand for the seminar by local IAFP chapters has been very strong. To date, over 20 seminars have
been held around the country and several additional seminar dates are scheduled. On average, 48
financial planners have attended each seminar.
Opportunity to Participate
The Committee is interested in developing a second mutual fund related seminar and would like to give
other members of the Sales Force Marketing Committee the opportunity to participate in this venture.
By participating in the seminar series, your firm will not only play an important role in helping financial
planners to use mutual funds more effectively, but will also gain increased visibility in the financial
planner community.
The Committee is looking for detailed suggestions/proposals for seminar topics and/or a commitment
from a member of your firm to participate in some of the seminars.
If you are interested in working on the seminar project and/or in joining the Liaison Committee, please
complete the attached form. If you have any questions or if I can be of assistance in any way, please do
not hesitate to call me at 202/326-5883.
Linda Brenner
Manager, Sales Force Marketing
and Financial Planning Services
INVESTMENT COMPANY INSTITUTE
IAFP-ICI LIAISON COMMITTEE
_____I am interested in working on the IAFP-ICI seminar series.
The following are mutual fund related topics that I believe would be of interest to financial planners.
(Please be as detailed as possible.)
_____My firm is interested in providing speakers for the IAFP-ICI seminars.
_____I would like to join the IAFP-ICI Liaison Committee.
Name:
Fund Company:
Phone Number:
Please return this form to:
Ms. Darlene Eberhardt
Investment Company Institute
1401 H Street, NW
Washington, DC 20005
202/326-5868 (phone)
202/326-5878 (fax)