October 6, 1994
TO: DIRECT MARKETING COMMITTEE NO. 29-94
MARKETING POLICY COMMITTEE NO. 44-94
PUBLIC INFORMATION COMMITTEE NO. 32-94
RESEARCH COMMITTEE NO. 26-94
SALES FORCE MARKETING COMMITTEE NO. 40-94
SHAREHOLDER COMMUNICATIONS COMMITTEE NO. 27-94
SMALL FUNDS COMMITTEE NO. 14-94
RE: 1994 PUBLIC RELATIONS SEMINARS - SECOND NOTICE
__________________________________________________________
This year the Institute is conducting one-day seminars on public
relations in four cities:
New York -- Tuesday, October 18
Chicago -- Wednesday, November 2
Boston -- Thursday, November 10
San Francisco -- Friday, December 8
TOPICS TO BE COVERED
These seminars are designed to provide participants with basic
information on how to run a successful public information/public
relations program in the mutual fund industry. Leading public
relations executives in the fund industry and other experts will
present this information, which will include insights into the
operation of some of the most successful public relations programs
in the industry.
A panel of financial journalists from major national and regional
news organizations, including Money Magazine, will explain what
information they need from you -- and the best way to communicate
with them. And they will answer your questions.
In addition, part of the day will be devoted to a special workshop
on crisis communications, which will be conducted by Robert Irvine,
president of the Institute for Crisis Management.
NEW YORK AGENDA ATTACHED
The agenda for the New York seminar is attached. The afternoon
session at every location will be the same, and speakers at the
other morning sessions will represent a similar level of expertise
and mix of news organizations.
WHO SHOULD ATTEND
* Anyone responsible for developing publicity for a mutual fund.
* Anyone in a position to respond to the news media.
* Anyone with management responsibility for, or liaison with,
marketing/advertising/public relations.
* Anyone interested in a better understanding of what PR can do.
NOTE: Registration is limited to employees of Institute member
firms and their public relations/advertising/or other marketing
vendor firms. Non-members of the Institute must accompany their
registration form with a letter confirming their relationship with
an ICI member firm, signed by an executive of that firm.
TIMES
Registration will begin at 8:30 a.m. with coffee and pastries
served. Seminars will begin at 9:30 a.m., and end at approximately
4:00 p.m. Lunch will be provided.
LOCATIONS AND DATES
New York -- October 18
The Drake Swissotel New York
440 Park Avenue
New York, NY 10022
212/421-0900
Special Rate: $150 single/double (call before September 26)
Chicago -- November 2
Park Hyatt Chicago
800 North Michigan Avenue
Chicago, IL 60611
312/280-2222
Special Rate: $150 single/double (call before October 10)
Boston -- November 10
The Westin Hotel
10 Huntington Avenue
Boston, MA 02116
617/262-9600
Special Rate: $180 single/double (call before October 19)
San Francisco -- December 8
Hyatt Regency San Francisco
5 Embarcadero Center
San Francisco, CA 94111
415/788-1234
Special Rate: $140 single/double (call before November 16)
Please make your own hotel reservation, and mention the Institute
to receive the special rate.
HOW TO REGISTER
To register, complete the attached registration form and return it,
along with a check for $200 for the first registration and $125 per
additional registration for the samefund group (non-members should
submit a check for $325 for each registration) to:
Conference Registration
Investment Company Institute
1401 H Street, NW, Suite 1200
Washington, DC 20005
ADDITIONAL INFORMATION
For more registration information, please contact Conference
Registration at 202/326-5968. For additional information on the
content of the program, contact Erick Kanter at 202/326-5860.