June 1, 1994
TO: SALES FORCE MARKETING COMMITTEE NO. 18-94
RE: Sales Force Education Project
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Just recently you received a copy of SEC Chairman Levitt's May 18
speech at the NASD conference. In it he called forcefully for
continuing and advanced education for brokers. Chairman Levitt's
remarks accentuates the timeliness of our new task force on mutual
fund education and credentials for sales force professionals (Sales
Force Education Project). I am happy to report that John Rogers of
Legg Mason Financial Services has agreed to chair the task force
and that we have expanded the task force with several additional
volunteers from the membership.
Task force members, in addition to John, are:
Charlie Carr, Keystone Distributors
Bob Errico, Alliance Capital Management
Maureen Ford, Connecticut Mutual Life Insurance
Bob Leo, MFS Financial Services
Jay Lewis, Nathan & Lewis
Paula Meyers, Piper Jaffrey Capital Management
Richard A. Redeker, Prudential Mutual Fund Management
Henry Schmelzer, The New England Funds
Dan Wroble, NationsBank
Ken Ziesenheim, Raymond James
The task force has developed the following preliminary objectives
and schedule, and John Rogers is asking for your help to meet the
first objective:
1) Collect and evaluate all existing/prospective mutual fund
courses for brokers and other marketing/sales professionals that
are "for sale" by outside organizations.
*Please advise us immediately of any fund training courses you
use or are aware of so that we can compile a library of available
course materials. Since I will be out of the office June 6-17,
please phone my assistant Laura at 202-326-5868; or fax at
202-326-5878.)
2) Assuming there is a need for a new course/certification, we
will develop and send a questionnaire in early July to prospective
users for indications of their interest and opinions on course
content, cost, timing, etc.
3) We hope to analyze the questionnaires by August 15 and report
to the Sales Force Marketing Committee at its September 23 meeting.
We welcome your comments. Thanks for your help.
Barbara Levin
Director, Sales Force Marketing
and Financial Planning Services