October 6, 1992
TO: DIRECT MARKETING COMMITTEE NO. 39-92
MARKETING POLICY COMMITTEE NO. 37-92
PUBLIC INFORMATION COMMITTEE NO. 39-92
RESEARCH COMMITTEE NO. 20-92
SALES FORCE MARKETING COMMITTEE NO. 39-92
SHAREHOLDER COMMUNICATIONS COMMITTEE NO. 32-92
SMALL FUNDS COMMITTEE NO. 16-92
MEMBERS INTERESTED IN PUBLIC INFORMATION NO. 11-92
RE: "BASICS OF PUBLIC RELATIONS" SEMINARS
__________________________________________________________
The agendas have been completed for the two remaining one-day
seminars on the "Basics of Public Relations" on this year’s
calendar:
* New York -- October 14
* Boston -- November 12
Both agendas are attached.
These seminars are designed to provide participants with basic
information on how to organize and run a successful public
information/public relations program in the mutual fund industry.
WHO SHOULD ATTEND
* Anyone responsible for developing publicity for a mutual fund.
* Anyone in a position to respond to the news media.
* Anyone with management responsibility for, or liaison with,
marketing/advertising/public relations.
* Anyone interested in a better understanding of what PR can do.
NOTE: Registration is limited to employees of Institute member
firms and their public relations/advertising or other marketing
vendor firms. Non-members of the Institute must accompany their
registration form with a letter confirming their relationship
with an ICI member firm, signed by an executive of that firm.
Page Two
October 6, 1992
"Basics of Public Relations" Seminars
TIMES
Registration will begin at 8:30 am with coffee and pastries
served. Seminars will begin at 9:30 am and end at approximately
4:00 pm Lunch will be provided.
LOCATIONS AND DATES
New York - October 14
New York Marriott Eastside
525 Lexington Avenue
New York, NY 10017
212/755-4000
Rate: $185.00 single/double
Boston - November 12
Sheraton Boston Hotel & Towers
39 Dalton Street
Boston, MA 02199
617/236-2000
Special rate: $150.00 single/double (Call before October 21)
Please make your own hotel reservation.
HOW TO REGISTER
To register, complete the attached registration form and return
it, along with a check for $175 for the first registration and
$100 per additional registration for the same fund group (non-
members should submit a check for $250 for each registration) to:
Conference Registration
Investment Company Institute
1600 M Street, NW
Suite 600
Washington, DC 20036
ADDITIONAL INFORMATION
For more registration information, please contact Conference
Registration at 202/955-3508. For additional information on the
content of the program, contact Erick Kanter at 202/955-3530.