August 28, 1992
TO: PUBLIC INFORMATION COMMITTEE NO. 36-92
DIRECT MARKETING COMMITTEE NO. 34-92
SALES FORCE MARKETING COMMITTEE NO. 35-92
SHAREHOLDER COMMUNICATIONS COMMITTEE NO. 28-92
SMALL FUNDS COMMITTEE NO. 12-92
RE: AGENDA FOR CHICAGO PR SEMINAR FINALIZED
__________________________________________________________
This year the Institute is conducting one-day seminars on the
"Basics of Public Relations" in three cities:
* Chicago -- September 10
* New York -- October 14
* Boston -- November 12
The agenda for the first seminar in Chicago has been finalized,
and is attached. In addition to a number of public relations
experts from inside and outside of the mutual fund industry, the
program will feature a news media panel of four distinguished
journalists.
WHO SHOULD ATTEND
* Anyone reponsible for developing publicity for a mutual fund.
* Anyone in a position to respond to the news media.
* Anyone with management responsibility for, or liaison with,
marketing/advertising/public relations.
* Anyone interested in a better understanding of what PR can do.
NOTE: Registration is limited to employees of Institute member
firms and their public relations/advertising/or other marketing
vendor firms. non-members of the Institute must accompany their
registration form with a letter confirming their relationship
with an ICI member firm, signed by an executive of that firm.