August 19, 1992
TO: DIRECT MARKETING COMMITTEE NO. 33-92
PUBLIC INFORMATION COMMITTEE NO. 35-92
SALES FORCE MARKETING COMMITTEE NO. 34-92
SHAREHOLDER COMMUNICATIONS COMMITTEE NO. 26-92
RE: SEC’S "OFF-THE-PAGE SALES" PROPOSAL
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The SEC staff proposal to permit "off-the-page" sales of
mutual fund shares from ads seems to have created confusion as to
what would actually be permitted when such a rule goes into
effect.
We are sending the attached Q&A on this subject to the news
media and thought you would be interested in seeing a copy.
Erick Kanter
Vice President, Public
Information & Marketing