August 13, 1992
TO: BOARD OF GOVERNORS NO. 59-92
MEMBERS - ONE PER COMPLEX NO. 26-92
DIRECT MARKETING COMMITTEE NO. 30-92
OPERATIONS COMMITTEE NO. 24-92
PENSION COMMITTEE NO. 31-92
PUBLIC INFORMATION COMMITTEE NO. 32-92
RESEARCH COMMITTEE NO. 14-92
SALES FORCE MARKETING COMMITTEE NO. 31-92
SHAREHOLDER COMMUNICATIONS COMMITTEE NO. 24-92
SMALL FUNDS COMMITTEE NO. 10-92
MARKETING POLICY COMMITTEE NO. 31-92
INDUSTRY STATISTICS COMMITTEE NO. 4-92
RE: "THE BEST IS YET TO BE: A STUDY OF AMERICA’S AGING AFFLUENT"
__________________________________________________________
I enclose a copy of the most recent publication from the Research
Department, "The Best is Yet to Be: A Study of America’s Aging
Affluent."
This study provides a comprehensive analysis of the Aging
Affluent market segment, including financial, lifestyle and
demographic characteristics. In particular, segments such as
mutual fund owners and millionaires are examined including their
purchasing behaviors, investment attitudes and portfolio
structures during pre and post retirement lifecycle stages. By
gauging the receptivity of the Aging Affluent to various
communications vehicles, this report provides data for the
development of future marketing strategies of investment
products.
For comments or questions about this or other research reports,
please contact the ICI Research Department at (202) 955-3581.
Jacob S. Dreyer
Vice President
and Chief Economist