May 11, 1992
TO: DIRECT MARKETING COMMITTEE NO. 15-92
MARKETING POLICY COMMITTEE NO. 14-92
PUBLIC INFORMATION COMMITTEE NO. 17-92
RESEARCH COMMITTEE NO. 6-92
SALES FORCE MARKETING COMMITTEE NO. 15-92
SHAREHOLDER COMMUNICATIONS COMMITTEE NO. 14-92
SMALL FUNDS COMMITTEE NO. 5-92
MEMBERS INTERESTED IN PUBLIC INFORMATION NO. 4-92
RE: TWO MORE ADVERTISING/MARKETING SEMINARS TO BE HELD THIS YEAR
__________________________________________________________
There are two Advertising/Marketing Seminars yet to be held this
year to help newcomers to fund marketing learn the basics. These
regional one day seminars will feature presentations on the
legal, creative, and strategic aspects of marketing mutual funds
directly to consumers, as well as through a sales force.
Speakers will include R. Clark Hooper, director of advertising
for the National Association of Securities Dealers, Inc. (NASD).
Her presentation on the Role of the NASD in the Regulation of
Fund Advertising and Sales Literature will include a discussion
of the proposal to rescind the NASD's "Guidelines Regarding
Communications With the Public About Investment Companies and
Variable Contracts" and to amend the NASD's Rules of Fair
Practice. Other featured speakers include industry legal and
marketing executives, as well as an outside expert. These
presentations will be designed to assist:
* newcomers to the fund industry;
* those who are new to the marketing function;
* non-marketing executives who are seeking greater
familiarity with the marketing function; and
* sales/marketing/public relations executives who have
not recently attended these seminars.
Registration for these seminars will be limited to employees of
ICI member organizations and their advertising/design/public
relations agencies. Non-members of the Institute will be
required to supply a letter from the Institute member with which
they have a business relationship. Please register early, as
space will be limited and it may not be possible to accommodate
walk-in registrations.
Topics to be Covered
The program of this seminar is designed to provide basic
information on various aspects of mutual fund marketing. Agendas
for the two seminars are attached. The Investment Company
Institute reserves the right to alter the agendas as is
necessary.
The seminars will begin at 9:30 a.m., and end at approximately
4:00 p.m. Lunch will be served.
Dates and Location
Minneapolis June 11
Hotel Sofitel
5601 West 78th Street
Minneapolis, MN 55439-3899
612/835-1900
New York City June 24
Sheraton New York Hotel & Towers
811 Seventh Avenue
New York, NY 10019
212/581-1000
How to Register
To register, complete the attached registration form and return
it, along with a check for $175 for the first registration, and
$100 per additional registration from the same fund group (non-
members should submit a check of $250
for each registration) to:
Clare M. Glynn
Investment Company Institute
1600 M Street, NW
Washington, DC 20036
Please make your own hotel reservations. Special room rates have
been arranged at the hotel. When making your room reservation,
mention that you are attending the Investment Company Institute
seminar to obtain this special room rate. Generally, access to
the special rates ends several weeks prior to the event.
For more information, please call me at 202/955-3536.
Stephanie Brown
Marketing Director