January 7, 1992
TO: MARKETING POLICY COMMITTEE NO. 1-92
RE: MEETING NOTICE, FRIDAY, JANUARY 24, 1992
__________________________________________________________
A meeting of the Marketing Policy Committee has been called
for 11:00 am Friday, January 24, 1992 at the Disney Yacht Club,
1700 EPCOT Resort Blvd., Lake Buena Vista, FL 32830. Please
note that the name of the Committee has been modified to reduce
confusion within the membership as to the nature of our
committee's work.
A preliminary agenda for the meeting is attached. Please
advise me (212) 323-0777 or Dick Pogue at the Institute if you
have any questions or want to add other items to the agenda.
Also attached are the minutes from the September 4, 1991 meeting,
revised budgetary information discussed at the last meeting, and
a memorandum on the proposed research panel of mutual fund
shareholders.
Lunch will be served and we expect to conclude the meeting
at 3:00 pm. The Marketing Policy Committee plays a very
important role in the oversight of the Institute's activities in
the marketing, public information and research areas, so I hope
you will make every effort to attend.
Please indicate in the space provided below whether or not
you plan to attend the meeting and return the form to the
0nstitute.
Jon S. Fossel
Chairman
Attachments
----------------------------------------------------------------
Please detach and return to Sheilah R. Henderson,
Investment Company Institute, 1600 M Street, NW, Suite 600,
Washington, DC 20036 or fax (202) 659-1519.
YES NO MARKETING POLICY COMMITTEE
FRIDAY, JANUARY 24, 1992
DISNEY YACHT CLUB
1700 EPCOT Resort Blvd.
___ ___ Lake Buena Vista, FL
________________________________
(Please Print Name)
MARKETING POLICY COMMITTEE
Preliminary Agenda
January 24, 1992
Tentative Agenda
1. Approval of Minutes of September 4, 1991 meeting
2. Review of budgetary data format
3. Report on work of the ICI Yield Enhancement Task Force
4. Discussion of issues raised by recent use of non-monetary
sales incentives
5. Proposal for development of secondary school education
program by ICI Education Foundation
6. Recommendation re: Creation of panel of shareholders for
longitudinal research
7. Committee chairperson's reports
a) Direct Marketing
b) Industry Statistics
c) Public Information
d) Research
e) Sales Force Marketing
f) Shareholder Communications
8. Update on statistical data collection project