November 6, 1991
TO: BOARD OF GOVERNORS NO. 83-91
MEMBERS - ONE PER COMPLEX NO. 57-91
DIRECT MARKETING COMMITTEE NO. 38-91
MARKETING COMMITTEE NO. 42-91
MONEY MARKET FUNDS AD HOC COMMITTEE NO. 27-91
OPERATIONS COMMITTEE NO. 33-91
PENSION COMMITTEE NO. 35-91
PUBLIC INFORMATION COMMITTEE NO. 35-91
RESEARCH COMMITTEE NO. 25-91
SALES FORCE MARKETING COMMITTEE NO. 36-91
SHAREHOLDER COMMUNICATIONS COMMITTEE NO. 33-91
SMALL FUNDS COMMITTEE NO. 10-91
INDUSTRY STATISTICS COMMITTEE NO. 13-91
RE: "PERSPECTIVE 1991"
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I enclose a copy of the new "Perspective" which covers the events
of 1990, and resulting issues facing the mutual fund industry.
This report examines in detail the economic and financial
environments that influenced mutual fund marketing and investing
during 1990. A statistical section reveals the trends and
results of industry activity during that eventful period. The
following section explores fund marketing and distribution topics
and their importance in the growth and maintenance of assets in
the industry, particularly during volatile times. The last
section looks at the future growth of the mutual fund industry
and the anticipated economic environment during the 1990s.
For additional information or copies ($10.00 each after the first
five), please contact the ICI Research Department at (202)
293-7700.
Jacob S. Dreyer
Vice President
and Chief Economist