August 27, 1991
TO: MARKETING COMMITTEE NO. 35-91
RE: MEETING, SEPTEMBER 4, 1991
__________________________________________________________
The principal purpose of the meeting scheduled for
September 4, 1991 at the Institute is to review the proposed
budgets for the Public Information and Marketing and Research
Departments.
The questions the Committee should address are:
1. Is the portion of the Institute's revenues devoted to
marketing-related activities appropriate given the members'
needs and priorities for Institute services?
2. Does the allocation of resource within the two departments
being reviewed represent the optimum balance?
a) Are there areas which should be given greater or lesser
emphasis?
b) Are there new projects or activities which should be
undertaken?
The following attachments are intended as background to aid
the Committee's discussion:
1. Percent of ICI Budget Allocated to Public Information and
Marketing and Research Departments FY 1989, 1990, 1991 and
proposed FY 1992.
2. Extract from Public Information and Marketing Department FY
1991-1992 Budget Submission.
3. Extract from Research Department Budget Submission FY 1991-
1992.
The objective of the meeting on September 4 will be to
make a recommendation to the Institute's Executive Committee
regarding the adequacy and appropriateness of the marketing-
oriented programs of the Institute. The Executive Committee
will be conducting its preliminary budget review on September 10.
If you are unable to attend the meeting on September 4,
you may contact either Dick Pogue at ICI or me directly to pass
on any comments you have about these matters.
Jon S. Fossel
Chairman
Attachments