April 4, 1991
TO: DIRECT MARKETING COMMITTEE NO. 12-91
PUBLIC INFORMATION COMMITTEE NO. 12-91
SALES FORCE MARKETING COMMITTEE NO. 11-91
SHAREHOLDER COMMUNICATIONS COMMITTEE NO. 10-91
RE: Possible Research Projects
__________________________________________________________
Attached are two Research Department memos that will be discussed
at our April committee meetings.
One discusses the possibility of the Institute establishing a
permanent panel of mutual fund shareholders who could be surveyed
for various future research activities. We are interested in
seeing whether there is support for such an endeavor among mutual
fund sales and marketing executives.
The second concerns possible Institute research projects for the
coming year. We would appreciate your input in this area.
Best Regards,
L. Erick Kanter
Vice President
Public Information & Marketing