March 11, 1991
TO: MARKETING COMMITTEE NO. 9-91
RE: MARKETING COMMITTEE AGENDA
__________________________________________________________
The agenda for our meeting on March 19 at the Institute has
been revised as follows:
1. Review of the budget and personnel resources allocated to
marketing-related activities - Pogue (See attachment 1)
2. Review of Shareholder Communications Committee, Public
Information Committee and Direct Marketing Committee
activities - Fossel
a) Reports by Chairmen on current activities and issues
b) Guidelines for oversight relationships with each
committee (See attachment 2)
3. Initial review of paper on the utility, methodology and
cost of a permanent shareholder panel - Dreyer (See
attachment 3)
4. Early release of monthly statistical data - Dreyer (See
attachment 4)
5. Report on current media relations activities and themes;
marketing support; publishing activities - Kanter
6. Suggestions from Marketing Committee members for research
projects to be conveyed to Research Committee - Fossel
At this meeting we have limited the review of activities
of other committees for which this committee has oversight
responsibility to those of the Shareholder Communications,
Direct Marketing, and Public Information Committees. A review
of the Industry Statistics, Sales Force Marketing and Shareholder
Communications Committees is tentatively scheduled for our June
meeting.
The meeting on March 19 will start at 10:00 am in the
Institute’s Conference Room. Lunch will be served. The meeting
is expected to conclude by 4:00 pm.
If you have not already advised the Institute of your plans
to attend the meeting, please call Ms. Sheilah Henderson at (202)
955-3504.
Jon S. Fossel
Chairman
Attachments