January 10, 1991
TO: MARKETING COMMITTEE NO. 3-91
DIRECT MARKETING COMMITTEE NO. 2-91
SALES FORCE MARKETING COMMITTEE NO. 2-91
SHAREHOLDER COMMUNICATIONS COMMITTEE NO. 2-91
PUBLIC INFORMATION COMMITTEE NO. 2-91
RESEARCH COMMITTEE NO. 3-91
SMALL FUNDS COMMITTEE NO. 1-91
MEMBERS INTERESTED IN PUBLIC INFORMATION NO. 1-91
RE: SIXTH ANNUAL ADVERTISING/MARKETING SEMINARS TO BE HELD
THIS SPRING AND SUMMER
__________________________________________________________
For the sixth consecutive year, the Institute will conduct
seminars on mutual fund advertising and marketing for newcomers
to mutual fund marketing and communications. This series of
regional, one-day seminars, which will be held in four cities
this spring and summer, will feature presentations on the legal,
creative, and strategic aspects of marketing mutual funds
directly to consumers, as well as through a sales force.
Speakers will include Clark Hooper, director of advertising for
the National Association of Securities Dealers (NASD), and legal
and marketing executives from member mutual fund organizations,
as well as outside experts. Presentations will be targeted at:
* newcomers to the fund industry;
* those who are new to the marketing function;
* non-marketing executives who are seeking greater
familiarity with the marketing function; and
* sales/marketing/public relations executives who have not
recently attended these seminars.
Registration for these seminars will be limited to employees of
ICI member organizations and their advertising/design/public
relations agencies. Non-members of the Institute will be
required to supply a letter from the Institute member with which
they have a business relationship. Please register early, as
space will be limited and it may not be possible to accommodate
walk-in registrations.
Topics to be Covered
The program of this seminar is designed to provide basic
information on various aspects of mutual fund marketing, with the
goal of providing ideas which attendees may integrate into their
own marketing programs. The seminar will also give an overview
of SEC rules for advertising and sales literature (presented by
legal counsel of an ICI member fund complex), and the role the
NASD plays in that regulation (presented by Clark Hooper, of the
NASD). The overview is designed to provide basic information for
fund marketing personnel.
A preliminary agenda is attached. The Investment Company
Institute reserves the right to alter this agenda as is
necessary.
Each seminar will begin at 9:30 a.m., and end at approximately
4:15 p.m. Lunch will be served.
Dates and Locations
o Los Angeles March 18
Los Angeles Airport Hilton
5711 W. Century Blvd.
Los Angeles, CA 90045
213/410-4000
o San Antonio April 9
St. Anthony Hotel
300 E. Travis Street
San Antonio, TX 78205
512/227-4392
o New York May 1
New York Marriott Eastside
525 Lexington Ave.
New York, NY 10017
212/755-4000
o Boston June 12
The Colonnade Hotel
120 Huntington Avenue
Boston, MA 02116
617/424-7000
How to Register
To register, complete the attached registration form and return
it, along with a check for $175 for the first registration, and
$100 per additional registration from the same fund group (non-
members should submit a check for $250 for each registration) to:
Geoffrey Burke
Investment Company Institute
1600 M Street, NW
Washington, DC 20036
Please make your own hotel reservations. Special room rates have
been arranged at each hotel. When making your room reservation,
mention that you are attending the Investment Company Institute
seminar to obtain this special room rate.
Additional Information
For more registration or logistical information, contact Geoffrey
Burke at 202/955-3508. For additional information on the
program, please contact Stephanie Brown at 202/955-3536.
Stephanie Brown
Marketing Director