October 16, 1990
TO: MEMBERS INTERESTED IN PUBLIC INFORMATION NO. 11-90
PUBLIC INFORMATION COMMITTEE NO. 37-90
DIRECT MARKETING COMMITTEE NO. 26-90
SALES FORCE MARKETING COMMITTEE NO. 27-90
SHAREHOLDER COMMUNICATIONS COMMITTEE NO. 26-90
SMALL FUNDS COMMITTEE NO. 15-90
RE: FINAL 1990 PUBLIC RELATIONS SEMINAR
__________________________________________________________
There is still time to register for our final 1990 public
relations seminar. It will be held at Loews Summit Hotel in New
York City on November 7.
TOPICS TO BE COVERED
The seminar is designed to provide participants with basic
information on how to run a successful public information/public
relations program in the mutual fund industry. Leading public
relations executives will present this information, providing
insights into the operation of some of the most successful public
relations programs in the industry. There will also be a
presentation on how to start a PR program.
A panel of financial journalists from the Wall Street Journal,
Money Magazine, and CNN will explain what information they need
from you -- and the best way to communicate with them. And they
will answer your questions.
A public relations agency executive will explain the agency role
and how to best work with an agency.
Other topics will include media training for executives and video
news releases for TV.
WHO SHOULD ATTEND
o Anyone responsible for developing publicity for a mutual fund;
o Anyone in a position to respond to the news media;
o Anyone with management responsibility for, or liaison with,
marketing/advertising/public relations;
o Anyone interested in a better understanding of what PR can do.
Note: Registration is limited to employees of Institute member
firms and their public relations/advertising/ or other marketing
vendor firms. Non-members of the Institute must accompany their
registration form with a letter confirming their relationship
with an ICI member firm, signed by an executive of that firm.
TIMES
The seminar will begin at 9:30 a.m., and end at approximately
4:15 p.m. Lunch will be provided.
LOCATION
New York - November 7
Loews Summit Hotel
Lexington Avenue at East 51st Street
New York, NY 10022
212/752-7000
Special rate: $139.00 (based on availability)
Please make your own hotel reservation, and mention the Institute
to receive the special rate.
HOW TO REGISTER
To register, complete the attached registration form and return
it, along with a check for $150 for the first registration, and
$100 per additional registration for the same fund group (non-
members should submit a check for $175 for each registration) to:
Ms. Lauren Graham
Investment Company Institute
1600 M Street, NW Suite 600
Washington, DC 20036
ADDITIONAL INFORMATION
For more registration or logistical information, contact Lauren
Graham at 202/955-3576. For additional information on the content
of the program, please contact Erick Kanter at 202/955-3530.
Please make your own hotel reservations.