August 13, 1990
TO: MEMBERS INTERESTED IN PUBLIC INFORMATION NO. 8-90
PUBLIC INFORMATION COMMITTEE NO. 28-90
DIRECT MARKETING COMMITTEE NO. 21-90
MARKETING COMMITTEE NO. 18-90
SALES FORCE MARKETING COMMITTEE NO. 21-90
SHAREHOLDER COMMUNICATIONS COMMITTEE NO. 21-90
SMALL FUNDS COMMITTEE NO. 12-90
RE: 1990 PUBLIC RELATIONS SEMINARS
__________________________________________________________
This year the Institute is conducting one-day seminars on Public
Relations in two cities:
* Boston -- October 10
* New York -- November 7
TOPICS TO BE COVERED
These seminars are designed to provide participants with basic
information on how to run a successful public information/public
relations program in the mutual fund industry. Leading public
relations executives in the fund industry will present this
information, providing insights into the operation of some of the
most successful public relations programs in the industry.
A panel of financial journalists will explain what information
they need from you -- and the best way to communicate with them.
And they will answer your questions.
A public relations agency executive will explain the agency role
and how to best work with an agency.
WHO SHOULD ATTEND
o Anyone responsible for developing publicity for a mutual fund;
o Anyone in a position to respond to the news media;
o Anyone with management responsibility for, or liaison with,
marketing/advertising/public relations;
o Anyone interested in a better understanding of what PR can do.
Note: Registration is limited to employees of Institute member
firms and their public relations/advertising/ or other marketing
vendor firms. Non-members of the Institute must accompany their
registration form with a letter confirming their relationship
with an ICI member firm, signed by an executive of that firm.
TIMES
Seminars will begin at 9:30 a.m., and end at approximately 4:15
p.m. Lunch will be provided.
LOCATIONS AND DATES
Boston - October 10
Westin Hotel Copley Place
10 Huntington Avenue
Boston, MA 02116
617/262-9600
Special rate: $149.00 (Call before Sept. 18)
New York - November 7
Loews Summit Hotel
Lexington Avenue at East 51st Street
New York, NY 10022
212/752-7000
Special rate: $139.00 (Call before October 16)
Please make your own hotel reservation, and mention the Institute
to receive the special rate.
HOW TO REGISTER
To register, complete the attached registration form and return
it, along with a check for $150 for the first registration, and
$100 per additional registration for the same fund group (non-
members should submit a check for $175 for each registration) to:
Ms. Lynette Mitchell
Investment Company Institute
1600 M Street, NW Suite 600
Washington, DC 20036
ADDITIONAL INFORMATION
For more registration or logistical information, contact Lynette
Mitchell at 202/955-3508. For additional information on the
content of the program, please contact Erick Kanter at 202/955-
3530. Please make your own hotel reservations.
REGISTRATION FORM
INVESTMENT COMPANY INSTITUTE
1990 PUBLIC RELATIONS SEMINARS
BOSTON - OCTOBER 10
NEW YORK CITY - NOVEMBER 7
PLEASE TYPE OR PRINT
Name (s) and Title (s)
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
Name of Organization
_________________________________________________________________
ICI Member Firm (if different)*
_________________________________________________________________
Address
_________________________________________________________________
City, State, Zip
_________________________________________________________________
Telephone
REGISTRATION FEE
____ $150 First Registrant from Institute Member Organization
____ $100 Each Additional Registrant from Same Member
Organization
____ $175 Each Non-Member Registration
$____ TOTAL FEES (Check made out to Investment Company
Institute)
INDICATE CITY: Boston ____ or New York ____
RETURN TO:
Ms. Lynette Mitchell
Investment Company Institute
1600 M Street, NW, Suite 600
Washington, DC 20036
* If registrant is not employed by an ICI member firm, please
provide a letter from an ICI member stating the relationship of
the registrant to the member organization.