June 11, 1990
TO: BOARD OF GOVERNORS NO. 40-90
MEMBERS - ONE PER COMPLEX NO. 22-90
DIRECT MARKETING COMMITTEE NO. 13-90
MARKETING COMMITTEE NO. 12-90
OPERATIONS COMMITTEE NO. 10-90
PUBLIC INFORMATION COMMITTEE NO. 18-90
RESEARCH COMMITTEE NO. 12-90
SALES FORCE MARKETING COMMITTEE NO. 13-90
SHAREHOLDER COMMUNICATIONS COMMITTEE NO. 12-90
SMALL FUNDS COMMITTEE NO. 8-90
RE: "PERSPECTIVE 1990"
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I enclose a copy of the new "Perspective" which covers the
decade of the 1980s.
This report discusses in detail the economic and financial
environments that influenced mutual fund marketing and investing
during the 1980s. A statistical section reveals the trends and
results of industry activity during that eventful period. The
last section discusses fund marketing and distribution and the
effect they had on industry growth.
For additional information or comments, please contact the
ICI Research Department at (202) 293-7700.
Jacob S. Dreyer
Vice President
and Chief Economist