February 15, 1990
TO: MARKETING COMMITTEE NO. 4-90
DIRECT MARKETING COMMITTEE NO. 5-90
SALES FORCE MARKETING COMMITTEE NO. 5-90
SHAREHOLDER COMMUNICATIONS COMMITTEE NO. 5-90
PUBLIC INFORMATION COMMITTEE NO. 3-90
RESEARCH COMMITTEE NO. 5-90
SMALL FUNDS COMMITTEE NO. 3-90
MEMBERS INTERESTED IN PUBLIC INFORMATION NO. 2-90
RE: FIFTH ANNUAL ADVERTISING/MARKETING SEMINARS
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The Institute will conduct seminars on mutual fund advertising
and marketing in four cities this spring and summer. For the
fifth consecutive year, this series of regional, one-day seminars
will feature presentations on the legal, creative, and strategic
aspects of marketing mutual funds directly to consumers, as well
as through a sales force. Speakers will include Clark Hooper,
Director of Advertising for the National Association of
Securities Dealers (NASD), and legal and marketing executives
from member mutual fund organizations, as well as outside
experts. Presentations will be targeted at 1) newcomers to the
fund industry; 2) those who are new to the marketing function; 3)
non-marketing executives who are seeking greater familiarity with
the marketing function; and 4) sales/marketing/public relations
executives who have not attended these seminars in the past.
Registration for these seminars will be limited to employees of
ICI member organizations and their advertising/design/public
relations agencies. Non-members of the Institute should supply a
letter from the Institute member with which they have a business
relationship. Please register early, as space will be limited
and it may not be possible to accommodate walk-in registrations.
Topics to be Covered
The program of this seminar is designed to provide basic
information on various aspects of mutual fund marketing, with the
goal of providing ideas which attendees may integrate into their
own marketing programs. The seminar also provides an overview of
SEC rules for advertising and sales literature (presented by
legal counsel of an ICI member fund complex), and the role the
NASD plays in that regulation (presented by Clark Hooper, of the
NASD). The overview is designed to provide basic information for
a marketing audience.