[16861]
December 9, 2003
TO: ADVERTISING COMPLIANCE ADVISORY COMMITTEE No. 14-03
SEC RULES COMMITTEE No. 100-03
SMALL FUNDS COMMITTEE No. 32-03
UNIT INVESTMENT TRUST COMMITTEE No. 23-03
RE: NASD PROPOSAL TO REQUIRE EXPENSE RATIOS IN INVESTMENT COMPANY
PERFORMANCE ADVERTISING; DEC. 17TH CONFERENCE CALL SCHEDULED
The NASD has issued Notice to Members 03-77 seeking comment on a proposal to amend
NASD Rule 2210, relating to communications with the public, and NASD Rule 2211, relating to
institutional sales material, to require the disclosure of mutual fund expense ratios in
performance advertising.1 The NASD’s proposal is summarized below.
Comments on the proposal must be filed with the NASD by Friday, January 23, 2004.
The Institute will hold a conference call on Wednesday, Dec. 17th at 3:00 p.m. EST to discuss
the proposed amendments. The dial-in number for the call is
888-566-5778, and the pass code is 45976. If you plan to participate in the call, please send an
e-mail to Monica Carter-Johnson at mcarter@ici.org. If you are unable to participate in the
call, before the call please provide your comments on the proposed amendments to either
Dorothy Donohue [(p) 202-218-3563; (f) 202-326-5839; (e-mail) Donohue@ici.org], or to Tamara
Salmon [(p) 202-326-5825; (f) 202-326-5839; (e-mail) tamara@ici.org].
THE PROPOSED RULE REVISIONS
As proposed, a new subsection (d)(3) would be added to Rule 2210 to require any
communication with the public that includes investment company performance data as
permitted by Rule 482 under the Securities Act of 1933 and Rule 34b-1 under the Investment
Company Act of 1940 to disclose:
(1) The standardized performance information mandated by Rules 482 and 34b-1;
1 See NASD Notice to Members 03-77 (Dec. 2003) (the “Notice”), which may be found on the NASD’s website at
http://www.nasdr.com/pdf-text/0377ntm.pdf. The substance of the proposed new requirements would appear in
Rule 2210. Rule 2211 would be amended to subject institutional sales material and correspondence to Rule 2210’s
new requirements.
2
(2) The maximum sales charge imposed on purchases or the maximum contingent deferred
sales charge computed in accordance with Item 3 of Form N-1A; and
(3) Annual fund operating expenses, computed as a percentage of total net assets in
accordance with Item 3 of Form N-1A, as of the most recent calendar quarter.
The amended rule would additionally require that this disclosure be set forth in “a prominent
text box” that only includes this required information and that it appear in a type size “at least
as large as that used to present any non-standardized performance.”2
According to the Notice, while the NASD recognizes that standardized mutual fund
performance information already reflects the fund’s sales load and expenses, the proposed
revisions “would provide investors with critical information about the annual expenses that
they would incur.” Also, the amendments would ensure that standardized performance
information is presented “with sufficient prominence and clarity.”
Included as Attachment B to the Notice is “Sample Disclosure,” which is not discussed in
the Notice but which, presumably, is a sample of disclosure that would comply with the
proposed revisions. This sample reads as follows:
[performance numbers.] These performance numbers reflect the deduction of the fund’s
maximum [front-end/back-end] sales charge and annual expenses. The fund’s current
maximum [front-end/back-end] sales charge is __% and the fund’s current annual
expenses are __% of the fund’s net assets.
In addition to seeking comment on the proposed rule revisions, the Notice seek comment
on the following:
• Should other types of information also be required to be disclosed – e.g., instead of
disclosure of a fund’s expense ratio, should disclosure be required of the actual dollar
amount of expenses incurred by a hypothetical shareholder in the fund?
Should the proposed requirements apply to investment company sales material that
does not present performance information – e.g., should funds that hold themselves out as “no-
load” have to disclose the fund’s annual expense ratio in all sales material?
Dorothy M. Donohue
Associate Counsel
2 For communications delivered through electronic media, these requirements may be satisfied by presenting the
information in a manner that is intended to draw investor attention to it. For radio, television, and video
advertisements, the required information must be given emphasis equal to that given to any non-standardized
performance information.
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