November 9, 1989
TO: DIRECT MARKETING COMMITTEE NO. 35-89
MARKETING COMMITTEE NO. 28-89
PUBLIC INFORMATION COMMITTEE NO. 32-89
RESEARCH COMMITTEE NO. 32-89
SALES FORCE MARKETING COMMITTEE NO. 37-89
SHAREHOLDER COMMUNICATIONS COMMITTEE NO. 29-89
RE: JOINT COMMITTEE MEETINGS, JANUARY 17-19, 1990
__________________________________________________________
The traditional joint meetings of the Institute's Direct
Marketing, Sales Force Marketing, Research, Public Information
and Shareholder Communications Committees will be held at The
Pointe at Squaw Peak near Phoenix, Arizona on January 17-19,
1990.
The purpose of holding these committee meetings jointly
over a three-day period is to allow members of the various
marketing-oriented groups to learn about the work of other
closely related Institute committees and to foster synergy
between the groups. All committee meetings will be open to
attendance by members of the other committees and member
presentations/discussions scheduled within a committee meeting
are intended to inform a broader audience. In response to
suggestions received after last year's meeting, we have reduced
the length of the joint session on Thursday to allow more time
for committees to meet with very little overlapping schedules.
Thus, you will have much more opportunity to attend meetings of
other committees than in past years.
A schedule of the committee meetings and joint sessions,
including a brief description of the agenda for those meetings
is attached. You will be receiving in the near future more
detailed notices with respect to the committee(s) on which you
serve.
Attached is information regarding The Pointe at Squaw Peak
and airline transportation to Phoenix. Please make your hotel
reservation by December 17, 1989 and return your meeting
registration form as soon as possible to Ms. Claire Gurnee at the
Institute.
C. Richard Pogue
Senior Vice President - Management
Attachment