July 28, 1989
TO: PUBLIC INFORMATION COMMITTEE NO. 20-89
RE: Directory of All-News Business Shows on TV and Radio
__________________________________________________________
Since there are a number of new, or expanded, business news
networks, we have pulled together some basic information to help
you get in touch with them.
NBC has a new cable business show named CNBC. It is an
around-the-clock, 7-days-a-week channel of financial and consumer
information. CNBC is competing with FNN, which now has more time
for news since it is dropping its paid "infomercials." Both
channels need many story ideas and good interviews.
The Business Radio Network in Colorado Springs is an all
financial radio network. They use some live interviews, and the
reporters will call "experts" and record conversations for use in
packaged reports. In Los Angeles, Buz Schwartz reigns over Money
Radio Network, which does financial and investing interviews all
day. He's in dozens of markets. And there are other programs
with potential.
The new hours of air time offer new opportunities for
mutual funds to talk about personal investing. The producers,
anchors and reporters are looking for ideas and contacts.
Attached is a rough outline of what is available. Some
names will change by the time we get this in the mail, but the
attachment lets you know what's available and gives you a place
to start.
Kathryn Morrison, Director
Broadcast Information
Services