June 16, 1989
TO: RESEARCH COMMITTEE NO. 18-89
RE: RANKING RESEARCH PROJECTS FOR FISCAL 1989-1990
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I enclose the revised set of Group A projects which reflect
discussions at the June 14th Committee meeting. The following
points will direct your attention to any changes made at the
Committee's request.
1. All eleven projects were accepted by the Research
Committee for ranking.
2. Project 1 has been revised to reflect a broader
research effort of which baby boomers are one age
cohort to be examined.
3. Project 2 has been revised to reflect two distinct
projects within the small pension market: (a)
401(k) (b) 403(b). Each project should be
considered for priority based on its importance to
you and to the industry.
4. Projects 7 and 9 now include reference to the SRI
and Gallup databases.
5. Project 11 has been revised from a qualitative
exploratory project to a quantitative study on the
same topic.
6. Other projects include footnotes for explanation or
other clarification or were not revised.
Please rank each of the projects according to the priority
you assign to their being included on the Research Department's
agenda for fiscal 1989-1990 based on the merit of the idea and
return the form to me as soon as possible.
Sandy West
Director,
Marketing Research