* Remarks of Chairman Arthur Levitt, Securities and Exchange Commission, before the Mutual Fund Directors Education
Council Conference, Washington, D.C., February 17, 2000. Attached to the speech is a "fact sheet" on the Commission's
special review of fund advertising.
1
[11667]
February 22, 2000
TO: ADVERTISING COMPLIANCE ADVISORY COMMITTEE No. 6-00
BOARD OF GOVERNORS No. 9-00
COMPLIANCE ADVISORY COMMITTEE No. 11-00
INVESTMENT COMPANY DIRECTORS No. 4-00
SEC RULES MEMBERS No. 14-00
SMALL FUNDS MEMBERS No. 4-00
RE: LEVITT SPEECH ADDRESSING MUTUAL FUND TOPICS AND ANNOUNCING
SPECIAL REVIEW OF FUND ADVERTISING
______________________________________________________________________________
SEC Chairman Levitt recently delivered a speech at a conference for fund directors in which he
addressed a number of current mutual fund issues. Specifically, he discussed the Commission’s recent
proposals relating to mutual fund governance. He also announced a new initiative that would involve a
special review of fund advertising. Finally, he indicated that the Commission plans to propose that
funds disclose after-tax performance information. A copy of Chairman Levitt’s speech is attached* and
his remarks are summarized below.
Mutual Fund Governance
Chairman Levitt discussed the cooperative roles of the Commission and the fund industry in
providing fund directors the tools and authority to act as “independent watchdogs” for shareholders.
Mr. Levitt acknowledged the industry’s efforts, through the ICI, in establishing “best practices” for fund
directors, and he briefly described the Commission’s recent governance proposals. He noted that the
Commission had received a number of constructive comments about how the proposal could be
amended to better meet the needs of fund directors. He reiterated the Commission's commitment to
bolster the effectiveness of directors but not require that independent directors micro-manage funds.
He cited several recent examples of areas where the Commission has permitted fund directors to
delegate various functions and responsibilities to fund advisers, such as fair value pricing, repurchase
agreements and foreign custody arrangements.
Special Review of Fund Advertising
2Chairman Levitt urged fund directors to pay more attention to the types of advertisements and
commercials that are being used to market their funds. He announced an initiative in which the SEC’s
Division of Investment Management and Office of Compliance Inspections and Examinations will
conduct a special review of fund marketing – including fund web-sites, sales literature and
advertisements. This review is intended to ensure that a fund’s actual portfolio performance and
investment strategies are consistent with its marketing materials. The Commission will be reviewing the
current rules governing fund advertising and will work closely with the NASD in clarifying what is
meaningful and appropriate to tell investors. Chairman Levitt also said that the Commission would be
asking fund directors “to review critically their own fund’s advertising and to challenge ‘accurate’ but
perhaps overly aggressive ads.”
After-Tax Performance
The Chairman announced that, in furthering its efforts to “bring to light the most useful
information to investors as they compare funds,” the Commission will propose that funds show the
effects of taxes on performance. On a more general note, he urged everyone to work harder to
communicate to investors the things they should be thinking about before investing in mutual funds,
such as their time frame for investing, the impact of poor performance, their tolerance for risk and the
impact of fees and expenses. Chairman Levitt exhorted fund directors to encourage their fund groups to
join efforts to educate investors regarding fundamental investment principles and to manage shareholder
expectations, thereby laying the groundwork for a long-term investment strategy.
Marguerite C. Bateman
Associate Counsel
Attachment
Note: Not all recipients receive the attachment. To obtain a copy of the attachment referred to in this Memo, please call the
ICI Library at (202) 326-8304, and ask for attachment number 11667. ICI Members may retrieve this Memo and its
attachment from ICINet (http://members.ici.org).
Latest Comment Letters:
TEST - ICI Comment Letter Opposing Sales Tax on Additional Services in Maryland
ICI Comment Letter Opposing Sales Tax on Additional Services in Maryland
ICI Response to the European Commission on the Savings and Investments Union