May 9, 1989
TO: BOARD OF GOVERNORS NO. 31-89
MEMBERS - ONE PER COMPLEX NO. 14-89
DIRECT MARKETING COMMITTEE NO. 17-89
MARKETING COMMITTEE NO. 11-89
PUBLIC INFORMATION COMMITTEE NO. 13-89
RESEARCH COMMITTEE NO. 12-89
SALES FORCE MARKETING COMMITTEE NO. 17-89
SHAREHOLDER COMMUNICATIONS COMMITTEE NO. 13-89
BROKER/DEALER ADVISORY COMMITTEE NO. 22-89
PERSPECTIVE SUBSCRIERS NO. 01-89
RE: 1989 PERSPECTIVE ON MUTUAL FUND ACTIVITY
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Enclosed is a copy of the 1989 Perspective on Mutual Fund
Activity. This year's issue is entitled "Changing Markets and
Challenges" and focuses on the industry's experiences of the last
two years. The introduction of new funds, increased targeting of
institutional markets, new pricing and distribution methods are a
few of the ways the industry has adjusted to the changing
environment. This issue also highlights recent activities of
closed-end funds and Unit Investment Trusts.
Any questions on the contents of this issue should be
directed to Steve Schoepke at (202) 293-7700. Additional copies
are available at a nominal price.
Jacob S. Dreyer
Vice President &
Chief Economist