April 6, 1989
TO: BOARD OF GOVERNORS NO. 22-89
MARKETING COMMITTEE NO. 7-89
DIRECT MARKETING COMMITTEE NO. 11-89
SALES FORCE MARKETING COMMITTEE NO. 11-89
SHAREHOLDER COMMUNICATIONS COMMITTEE NO. 8-89
PUBLIC INFORMATION COMMITTEE NO. 9-89
RESEARCH COMMITTEE NO. 8-89
SMALL FUNDS COMMITTEE NO. 3-89
MEMBERS INTERESTED IN PUBLIC INFORMATION NO. 4-89
MEMBERS - ONE PER COMPLEX NO. 8-89
RE: Fourth Annual Advertising/Marketing Seminars-
(Advance Notice)
__________________________________________________________
For the fourth consecutive year, the Institute will sponsor a
series of one-day regional seminars on mutual fund advertising
and marketing this June and July. The one-day seminars will be
held in San Francisco, New York, and Boston.
This seminar series will again feature presentations on the
legal, creative, and strategic aspects of marketing mutual funds
directly to consumers, as well as through a sales force.
Speakers will include Clark Hooper, Director of Advertising for
the National Association of Securities Dealers, Inc. (NASD), as
well as legal and marketing executives from member mutual fund
organizations and outside experts. Their presentations will be
geared toward: (1) newcomers to the mutual fund industry; (2)
those who are new to the marketing function; (3) non-marketing
executives who are seeking greater familiarity with the marketing
function; and (4) sales/marketing/public relations executives who
have not attended these seminars in previous years.
Registration for these advertising/marketing seminars will be
restricted to employees of Institute member fund groups and their
advertising/design/public relations agencies. Please register
early, if possible.
Topics to be Covered
The program of this seminar is designed to provide basic
information on various aspects of mutual fund marketing, with the
goal of providing ideas which attendees may integrate into their
own marketing programs. The seminar also provides an overview of
the advertising/sales literature rules, and NASD policies and
procedures for enforcing those rules. This overview is designed
to provide basic information for a marketing audience.
Specific topics to be covered include:
- SEC/NASD Regulation of Fund Advertising and Sales Literature
- The Role of the NASD in the Regulation of Fund Marketing
Communications
- Case Studies: Descriptions of Marketing Programs of
Two Major Mutual Fund Complexes
- How Database Marketing Can Enhance Your Advertising and
Direct Mail Efforts
- Realities of Public Relations: What Reporters Want
From You - and Don't Want
- How to Select an Advertising Agency
- Asset Retention Marketing Strategies
Dates and Locations
* San Francisco
Marriott Fisherman's Wharf June 8
1250 Columbus Avenue
San Francisco, CA 94133
415/775-7555
* New York
The Omni Park Central June 27
870 7th Avenue at 56th
New York, NY 02116
212/484-3300
* Boston
The Colonnade July 6
120 Huntington
Boston, MA 10019
617/424-7000
Each seminar will begin at approximately 9:30 a.m., and will end
at approximately 4:00 p.m. Lunch will be provided.
How to Register
To register, complete the attached registration form and return
it, along with a check for $150 for the first registrant, and
$100 for each additional registrant from your fund group (Non-
members should submit a check for $150 for each registration) to:
Claire Gurnee
Investment Company Institute
1600 M Street, N.W., Suite 600
Washington, D.C. 20036
Please make your own hotel reservations. Special room rates have
been arranged at each hotel. When making your reservation,
inform the hotel that you are attending the Investment Company
Institute seminar.
More Information
For more registration or logistical information, contact Claire
Gurnee at 202/955-3508. For additional information on the
program, contact Stephanie Brown at 202/955-3536.
Stephanie Brown
Marketing Director
REGISTRATION FORM
INVESTMENT COMPANY INSTITUTE
1989 ADVERTISING/MARKETING SEMINARS
LOCATION (check one)
San Francisco ____ Boston ____
(June 8) (July 6)
New York ____
(June 27)
PLEASE TYPE OR PRINT
Name(s) and Title(s)
---------------------------------------------------------------
---------------------------------------------------------------
---------------------------------------------------------------
_________________________________
Name of Organization
_________________________________
ICI Member Firm (if different)*
_________________________________
Address
_________________________________
City, State, Zip
_________________________________
Telephone
Registration Fee
_____ $150 First Registrant from Institute Member Organization
_____ $100 Each Additional Registrant from Same Member
Organization
_____ $150 Each Non-Member Registrant
Total Fees $_____ (Check made out to Investment Company
Institute)
Return to:
Ms. Claire Gurnee
INVESTMENT COMPANY INSTITUTE
1600 M Street, NW Suite 600
Washington, DC 20036
* If registrant is not employed by an ICI member firm, please
provide a letter from a ICI member stating the relationship of
the registrant to the member organization.