August 7, 2017
Filed Electronically
Office of Exemption Determinations
Employee Benefits Security Administration
Attention: D-11933
US Department of Labor
200 Constitution Avenue N.W., Suite 400
Washington, DC 20210
Re: RIN 1210-AB82; Request for Information Regarding the Fiduciary Rule and
Prohibited Transaction Exemptions
Dear Sir or Madam:
The Investment Company Institute1 supports the Department of Labor
reexamining 2 and welcomes the
1 The Investment Company Institute (ICI) is the leading association representing regulated funds globally, including mutual
funds, exchange-traded funds (ETFs), closed-end funds, and unit investment trusts (UITs) in the United States, and similar
funds offered to investors in jurisdictions worldwide. ICI seeks to encourage adherence to high ethical standards, promote
public understanding, and otherwise advance the interests of funds, their shareholders, directors, and adv
members manage total assets of US$20.0 trillion in the United States, serving more than 95 million US shareholders, and
US$6.0 trillion in assets in other jurisdictions. ICI carries out its international work through ICI Global, with offices in
London, Hong Kong, and Washington, DC.
2
Department of Labor
August 7, 2017
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opportunity to express our views several
possible changes to the fiduciary rule and prohibited transaction exemptions.3
We believe sition we have stated
consistently in our prior commentary.4 The Department, however, must critically reexamine and
modify its fiduciary rulemaking. The fiduciary definition is overbroad and convoluted turning
commonplace interactions into fiduciary relationships and severely reducing exchanges of information
currently provided at no cost to millions of retirement savers through call centers, walk-in centers, and
websites. Many financial professionals serving retirement investors find that the Best Interest Contract
BIC exemption is unworkable or too burdensome to continue to offer certain products and
services. They simply cannot justify assuming the potential risk and liability, including the substantial
threat of unwarranted litigation, for certain accounts.5
The fiduciary rulemaking consequently is causing dislocations and disruption within the financial
services industry and limiting the ability of retirement savers to obtain the guidance, products, and
services they need to meet their retirement goals.
We appreciate, therefore, that the questions implicitly recognize the need to modify significantly
the fiduciary rulemaking. Particularly encouraging is that the RFI requests commenters to consider the
impact that a potential new Securities and Exchange Commission (SEC) standard of conduct would
3 82 Fed. Reg. 31278 (Jul. 6, 2017), available at https://www.gpo.gov/fdsys/pkg/FR-2017-07-06/pdf/2017-14101.pdf.
4 See e.g., letter from Paul Schott Stevens, to Office of Regulations and Interpretations, Employee Benefits Security
Administration, US Department of Labor (July 21, 2015), available at
https://www.ici.org/pdf/15_ici_dol_fiduciary_overview_ltr.pdf.
5 The Department issued the BIC exemption, published at 81 Fed. Reg. 21002 (April 8, 2016), at the same time as the final
rule with the stated intent subject to its many conditions of permitting the payment of commissions and other
otherwise would prohibit. The failure of the BIC
exemption to meet its intended purpose of allowing commission-based models to continue has been well-documented in
reports of intermediary actions regarding the rule. See, for example,
Wall Street Journal, August 17, 2016, available at https://www.wsj.com/articles/edward-jones-shakes-
up-retirement-offerings-ahead-of-fiduciary-rule-1471469692;
On Wall Street, August 19, 2016, available at http://www.onwallstreet.com/news/fiduciary-ready-edward-jones-unveils-
compliance-plans -
2016, available at http://www.reuters.com/article/us-jpmorgan-wealth-compliance-idUSKBN1343LK.
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have on the fiduciary rulemaking.6 This follows Secretary of Labor Acosta7 and SEC Chairman
Clayton8 publicly expressing a willingness to cooperate as they further review the standards of conduct
that apply to broker-dealers and investment advisers across retirement and non-retirement accounts.
Developing consistent standards that apply to retirement and non-retirement accounts presents a very
clear path for reforming and modifying the fiduciary rulemaking. A consistent approach
will help all investors achieve better financial outcomes, increase efficiency, and preserve investor choice
and access to advice. It ultimately will better enable financial services providers to deliver holistic
investment advice and financial planning services to retail investors.
Our letter explains how the SEC and Department can accomplish these important objectives. We
Summary of Key Points
• The SEC developing an enhanced standard of conduct for SEC-registered broker-dealers
will allow the Department to adopt a corollary prohibited transaction exemption for
financial services providers that are subject to an SEC-governed standard of conduct.9 The
SEC, working with the Department, should develop a best interest standard of conduct for
6 The RFI requests comment on whether, if the SEC
provision of investment advice to retail investors . . . a streamlined exemption or other change [could] be developed for
what extent does the existing regulatory regime for IRAs by the Securities and Exchange Commission, self-regulatory bodies
Id.
7 -ed in the
Wall Street Journal and in the June 27, 2017 hearing of the Senate Subcommittee on Labor, Health and Human Services,
Education, and
quite publicly, I think that the SEC has important expertise and that they need to be part of the conversation. And I asked
the chairman of the SEC if the SEC would be willing to work with us. The chairman indicated his willingness to do so. It is
my hope as the SEC also receives a full complement of commissioners, that the SEC will continue to work with the
8 At the June 27, 2017 hearing of the Senate Subcommittee on Financial Services and General Government, Chairman
SEC] regulate and vice versa.
http://www.thinkadvisor.com/2017/06/27/sec-moving-forward-on-fiduciary-rule-clayton-says.
9 This prohibited transaction exemption also should be available to SEC-registered investment advisers, which would remain
subject to their existing SEC-governed fiduciary duty.
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broker-dealers that would apply when they make recommendations to retail investors in non-
discretionary accounts, whether those investors are saving for retirement or other important
goals.10 This standard should have clearly defined obligations, reflecting a duty of care and a
duty of loyalty. We explain these points further below and in more detail in comments11
submitted ent on standards of
conduct that apply to investment advisers and broker-dealers.12
• A coordinated approach presents distinct advantages over the dueling approaches in place
today.
o It is consistent with directives,13 and reflects the
reality that individuals who seek financial guidance commonly have both retirement
accounts and retail accounts. It would permit these individuals to receive guidance that
reflects consistent and compatible regulatory requirements.
o Retirement investors will benefit from the 14
examination programs and enforcement mechanisms, and financial professionals
serving retirement investors will not be saddled with unnecessary burdens and
unwarranted legal risk.
10
- -
11 See letter from Dorothy M. Donohue, Acting General Counsel, to Jay Clayton, SEC Chairman (August 7, 2017),
available at https://www.ici.org/pdf/17_ici_rfiresponse_ltr.pdf
12 Chairman Jay Clayton, Public Comments from Retail Investors and Other Interested Parties on Standards of Conduct
for Investment Advisers and Broker-Dealers (June 1, 2017), available at https://www.sec.gov/news/public-
statement/statement-chairman-clayton-2017-05-31.
13 See Presidential Executive Order on Enforcing the Regulatory Reform Agenda, issued on February 24, 2017 (stating that
encouraging terfere with regulatory
https://www.whitehouse.gov/the-press-office/2017/02/24/presidential-
executive-order-enforcing-regulatory-reform-agenda; and Presidential Executive Order on Reducing Regulation and
Controlling Regulatory Costs, issued on January 30, 2017 (directing agencies to identify at least two existing regulations to
be repealed for every new regulation proposed), available at https://www.whitehouse.gov/the-press-
office/2017/01/30/presidential-executive-order-reducing-regulation-and-controlling.
14 As discussed further below in Section II.A.1, the SEC and FINRA have regulatory oversight over broker-dealers, and the
SEC has oversight over investment advisers.
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o appropriately protect
investors, including retirement investors, and would serve to enforce compliance with
,
private right of action, and
enforcement all unnecessary. bootstrap approach was put in place
solely because it has no enforcement authority over IRAs.
• A coordinated approach would obviate the need for numerous, complex exemptions and
exceptions required for the current rule. The current fiduciary rulemaking depends on
numerous exceptions and exemptions in an attempt to allow for commonplace interactions.
Such an approach serves only to add complexity with no corresponding benefit to investors. In
addition to the significant number of exceptions and special exemptions that are part of the
current fiduciary rulemaking, the RFI identifies several new potential exemptions which are
presumably needed to make the rule work.15 The coordinated approach outlined above would
eliminate the need for such special exemptions and thereby significantly reduce complexity.
• The Department must limit the scope of th Although the
coordinated approach we recommend would eliminate the need for many of the special new
exemptions that the RFI mentions, it would not obviate the need for changes to the
overly broad definition of fiduciary investment advice. The Department must
narrow the definition to avoid turning commonplace interactions into fiduciary relationships.
The Department must (1) clarify that recommendations to make or increase contributions to a
plan or IRA are not fiduciary investment advice, (2) provide unambiguous thresholds for
determining when fiduciary advice is being provided, (3) simplify the exception for transactions
with independent fiduciaries with financial expertise, (4) include -out, and
(5) broaden the education exception.16
• An updated impact analysis will lead the Department to conclude that a more principles-
based rule consistent with the coordinated approach we recommend above will better
protect investors. The weaknesses in the fiduciary rulemaking to date stem from a flawed
impact analysis. Rather than serving as a tool to understand a problem and determine the best
solution, the Department started with a predetermined agenda of eliminating perceived
15 The RFI includes 18 questions (each with multiple sub-questions) regarding potential new exemptions and changes to the
fiduciary definition and existing exemptions.
16 See text accompanying footnotes 72 through 87, infra.
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17 to justify that effort. The
that readily dismisses facts that raise contrary conclusions regarding that narrative. Most
significantly, the 2016 RIA (1) fails to address adequately the harms of the rule a topic of
;18 and (2) bases its conclusions on a
limited review of the marketplace, and then misapplies the academic studies on which it relies,
causing it to overstate by a factor of 15 to 50 times any potential benefits of the rule.19
Structure of the Comment Letter
• Part I describes how the SEC developing an enhanced standard of conduct for SEC-registered
broker-dealers will allow the Department to adopt a streamlined prohibited transaction
exemption for financial services providers that are subject to an SEC-governed standard of
conduct.
• Part II discusses our responses to the questions regarding potential changes to the rule
and related exemptions. More specifically, we discuss why the changes discussed in the RFI
regarding the BIC exemption are unnecessary if the Department adopts the coordinated
approach discussed in Part I. We also explain the need to narrow the scope of the fiduciary
definition.
• Appendix A is a copy of Letter to SEC Chairman Clayton recommending that the SEC
develop a best interest standard of conduct for broker-dealers that would apply when they make
recommendations to retail investors in non-discretionary accounts, whether those investors are
saving for retirement or other important goals.
17 US Department of Labor, Employee Benefits Security Administration, Regulating Advice Markets, Definition of the
Retirement Investment Advice Regulatory Impact Analysis for Final Rule and
https://www.dol.gov/sites/default/files/ebsa/laws-and-
regulations/rules-and-regulations/completed-rulemaking/1210-AB32-2/conflict-of-interest-ria.pdf.
18 See
19
potential harm to investors if the rule was not made effective, see pages 18 through 28 of l
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• Appendix B summarizes its fiduciary
rulemaking and how the rulemaking will cause an .
• Appendix C summarizes recent SEC and FINRA examination and enforcement statistics that
demonstrate the existence of robust examination and enforcement mechanisms that protect all
investors, including retirement investors, from the types of theoretical abuses the Department
fiduciary rulemaking was intended to address.
I. The SEC and the Department Should Take a Consistent Approach to Standards of Conduct.
The RFI requests comments on whether the Department should create a streamlined exemption for
financial services providers who are subject to an SEC-governed standard of conduct. As recommended
in Letter to Chairman Clayton, we strongly support the Department coordinating its approach to
these crucial issues with the SEC.20 Financial professionals who use the BIC exemption find themselves
subject to a best interest standard of conduct that, as the Department has applied it, is consistent with
neither the fiduciary standard applicable to investment advisers nor the suitability standard applicable
to broker-dealers. This results in a financial professional being subject to different standards of conduct
non-retirement accounts. This not only burdens the
regulated community with multiple inconsistent rules, but also naturally leads to investor confusion. It
therefore is critical that the SEC and Department take a consistent approach to identifying and
implementing a standard of conduct for broker-dealers that applies uniformly across retirement and
non-retirement accounts.
As an initial step, the SEC should establish a clearly articulated best interest standard of conduct that
would apply to broker-dealers providing recommendations to retail investors in non-discretionary
accounts, regardless of whether those recommendations are made with respect to retirement accounts.21
The best interest standard of conduct that ICI recommends for broker-dealers, which is described in
more detail below, would be intended to enhance, and not replace, the existing suitability requirements
and other obligations that currently apply to broker-dealers under the Securities Exchange Act of 1934
, the rules thereunder, and FINRA rules.
The Department, for its part, should provide a new streamlined prohibited transaction exemption for
recommendations made by financial services providers who are subject to an SEC-governed standard of
conduct. This exemption also would cover recommendations by SEC-registered investment advisers
20 The discussion in this
21 When a financial professional has discretionary authority over customer accounts, it would be deemed a fiduciary.
Therefore, a fiduciary duty standard, rather than a best interest standard would apply in that situation.
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subject to an SEC-governed fiduciary standard of conduct.22 Application of one of these standards of
conduct should be sufficient to meet a prohibited transaction exemption for advice under ERISA and
the Code.23 For financial services providers who are not subject to an SEC-governed standard, the
Department should provide an exemption that includes conditions comparable in scope and intent to
any new SEC best interest standard for broker-dealers.
To provide time for the agencies to coordinate in this manner, we urged the Department in our July 21,
2017 letter, to immediately by August 15, 2017 issue an interim final rule delaying the January 1,
2018 applicability date for one year.24 In conjunction with this postponement, we recommended that
the Department announce that it expects to finalize modifications to the fiduciary rule and related
prohibited transaction exemptions prior to January 1, 2019 and that the applicability date of the
modified rule and exemptions will become effective no sooner than January 1, 2020. The SEC should
issue the new best interest standard of conduct for broker-dealers within this same timeframe, so that
our recommended new prohibited transaction exemption for SEC-regulated entities can be
operational.
A. The SEC Should Establish a New Best Interest Standard of Conduct for Broker-Dealers.
Our recommended best interest standard would require that a broker- recommendation to a
retail customer in a non-discretionary account be in that
recommendation is made, incorporating an explicit duty of loyalty and a duty of care, with the
following affirmative obligations:
Duty of Loyalty
• Interest First. The standard would require that a broker-
to a retail customer not put the broker- of anyone else)
22 Under our recommended approach, SEC-registered investment advisers would remain subject to the long-standing
fiduciary duty that already governs their conduct.
23 For brevity, throughout this letter, we refer to this recommended approach as the SEC-governed standards of conduct.
24 See letter from Dorothy M. Donohue and David M. Abbey to Office of Exemption Determinations, Employee Benefits
Security Administration, US Department of Labor (July 21, 2017), available at https://www.ici.org/pdf/30795a.pdf
July 21 Lett
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Duty of Care
• Diligence, Care, Skill, and Prudence. The standard would require a broker-
recommendation to a retail customer to reflect (1) reasonable diligence;25 and
(2) reasonable care, skill, and pru 26
Fair and Reasonable Compensation. A broker-dealer would be required to charge no more than
reasonable compensation for services to its customer.27
Disclosure. The best interest standard would require that the broker-dealer disclose to the customer
certain key aspects of its relationship with the customer such as the type and scope of services
provided, the applicable standard of conduct, the types of compensation it or its associated persons
receive, and any material conflict of interest.
No Misleading Statements. A broker-dealer would be prohibited from making any misleading
statements about the transaction, compensation or conflicts of interest.
Policies and Procedures. Broker-dealers would be subject to existing regulation requiring them to
adopt policies and procedures reasonably designed to prevent violations of the applicable standard of
conduct.28
reasonably designed to achieve compliance with applicable securities laws and regulations and FINRA
rules. The recommended policies and procedures would fall within the scope of this FINRA
requirement.
Application of Standard. The standard would be triggered whenever a broker-dealer makes a
recommendation to any customer having a non-discretionary account.
29
Scope of Standard. A best interest standard of conduct for broker-dealers also would permit the
broker-dealer to limit the scope, nature, and anticipated duration of the relationship with the customer.
25 See FINRA Rule 2111.
26 See FINRA Rule 2111.04.
27 See FINRA Rules 2121 and 2122.
28 See FINRA Rule 3110.
29 See FINRA Rule 2111.
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It is significant that the best interest standard of conduct for broker-dealers described above is generally
analogous to the standard of conduct required of financial professionals who wish to utilize the BIC
exemption during the ransition Period from June 9, 2017 through January 1, 2018. Compliance
with the Impartial Conduct Standards requires that advisors provide advice in retirement investors'
best interest; charge no more than reasonable compensation; and avoid misleading statements.30 The
Department determined that adherence to these fundamental fiduciary norms helps ensure that
advisor conflicts do not drive investment recommendations. Like the Impartial Conduct Standards, our
suggested
the Impartial Conduct Standards because it requires disclosure31 and implicitly requires (under already-
applicable FINRA rules) broker-dealers to adopt policies and procedures designed to prevent violations
of the standard.
The BIC exemption also requires both extensive disclosures and the adoption of policies and
procedures (separate from the Impartial Conduct Standards). But its conditions are now widely
understood to be so prescriptive that many broker-dealers are choosing to forego providing advice and
other services rather than operationalizing the BIC exemption. For example, the policies and
procedures currently required under the BIC exemption impose stringent requirements with respect to
financial institutions . The requirement to level a financial
evidence the difference has proven to be the greatest obstacle in operationalizing the BIC exemption,
along with the significant class action risk.
The BIC exemption also requires financial professionals to provide contractual warranties and subjects
them to private rights of action. As discussed in detail below,32
and enforcement programs adequately protect investors, including retirement investors, and would
serve as a sufficient incentive motivating compliance
30
i.e., advice that is prudent and loyal), avoid misleading statements, and charge no
more than reasonable compensation for services (which is already an obligation under ERISA and the Code, irrespective of
31 See text accompanying footnotes 70 and 71, infra.
32 See text accompanying footnotes 37 through 47 and Appendix C, infra.
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B. The Department Should Create a New Streamlined Prohibited Transaction Exemption.
The Department should provide a new streamlined prohibited transaction exemption for financial
services providers who are subject to an SEC-governed standard of conduct. The exemption would
cover recommendations made by broker-dealers who would be subject to any new best interest
standard. The exemption also would cover SEC-registered investment advisers that already are subject
to an SEC-governed fiduciary standard of conduct. Application of one of these standards of conduct
should be sufficient to meet a prohibited transaction exemption for advice under ERISA and the Code.
Because the SEC and FINRA will oversee compliance with the standards of conduct, the Department
will no longer need to rely on a newly created private right of action to compensate for its own lack of
enforcement authority with respect to IRAs.33
We note that FINRA requires compliance training and monitoring designed to manage and mitigate
conflicts, consistent with its report on conflicts .34 With respect to potential conflicts of
interest in compensation arrangements, focusing particularly on brokerage and other compensation for
associated persons, the Report highlights various examples of effective practices used by firms to
mitigate instances where the compensation structure may potentially affect the behavior of registered
representatives. FINRA acknowledges in the Report, as should the Department, that actual practices
used to appropriately mitigate conflicts will vary from firm to firm.35 This approach best enables
financial services providers to tailor their compliance programs to their businesses and relationships
with customers, thereby increasing the effectiveness of those programs.
For financial services providers who are not subject to an SEC-governed standard, the Department
should provide an exemption that includes conditions comparable in scope and intent to the new best
interest standard for broker-dealers.36 For example, the exemption would condition relief on having
comparable duties of loyalty and care; receiving only fair and reasonable compensation; providing
33 Id.
34 See FINRA Report on Conflicts of Interest (October 2013), available at
https://www.finra.org/sites/default/files/Industry/p359971.pdf. We previously made these suggestions in our comment
letter on the proposed fiduciary rule. See text accompanying footnotes 38 through 42 of letter from David M. Abbey and
David W. Blass to Office of Exemption Determinations, Employee Benefits Security Administration, US Department of
Labor (July 21, 2015), available at https://www.ici.org/pdf/15_ici_dol_fiduciary_best_interest_ltr.pdf.
35 Report at p. 36.
36 To the extent that these other financial services providers are (or become) subject to a comparable best interest standard of
care through their applicable state or federal regulatory scheme, the Department could structure the exemption to rely on
application of that regulatory scheme.
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disclosures regarding the services provided, the applicable standard of conduct, types of compensation
to be received, and any material conflicts of interest; and not making misleading statements.
C. xamination Programs and Enforcement Mechanisms Can
Effectively Protect Retirement Investors, Supporting the Use of a Streamlined
Exemption. (Question 11)
The RFI asks several questions about how the Department could incorporate the
investment advice, including, as discussed above, suggesting a streamlined exemption for advisors that
are subject to updated SEC standards of conduct. As discussed above, the Department should provide a
new streamlined prohibited transaction exemption for financial services providers that already are
subject to an SEC-governed best interest standard.
The RFI also asks whether the
We believe that the
hanisms provide strong incentives for
broker-dealers to comply with any new best interest standard. They negate the need for the alternate
enforcement mechanism the Department created
warranty requirements. The SEC and FINRA examination and enforcement programs described
below, along with incentive to comply with applicable laws and
regulations,37 offer sufficient motivation to justify a prohibited transaction exemption under ERISA
and the Code.
In particular, the SEC and FINRA both regularly examine and, as warranted, bring enforcement
actions against registered representatives, broker-dealers, and investment advisers. Both organizations
pursue remedies including disgorgement and restitution on behalf of such investors. Not only have
examination and enforcement activities increased over time, but also these efforts have increasingly
focused on issues with respect to retirement investors. As outlined below, the SEC can leverage further
those mechanisms . This will eliminate the
need for the BIC e . Relying on current
enforcement mechanisms would allay industry concerns about increased exposure to class action risks,
thereby allowing the industry to continue to offer, and bring to market, a fulsome suite of services to
retirement investors.
37
prohibited transaction rules. The penalties under Code section 4975 automatically apply when a violation occurs, and the
disqualified person must report and pay the penalty regardless of any enforcement action by the IRS.
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The SEC and FINRA have been active in pursuing enforcement actions against registered
representatives, broker-dealers, and investment advisers who allegedly have harmed investors in
connection with their retirement accounts and retirement assets. In the past year,38 the types of issues
that the SEC has settled in numerous enforcement actions against broker-dealers and investment
advisers are particularly pertinent to retail investors (including retirement investors) and address issues
including failures to disclose conflicts of interest,39 suitability of investments,40 misrepresentations to
customers,41 and overcharging fees and commissions.42 FINRA likewise settled enforcement actions
relating to unsuitable investment recommendations43
persons.44
These actions demonstrate that the SEC and FINRA already protect investors, including with respect
to their retirement accounts and retirement assets. They also are consistent with the SEC and
continuing focus on retail investors, including senior investors and individuals investing for their
retirement.45 With regard to senior investors and retirement investors
38 See Appendix C for a summary of SEC and FINRA examination and enforcement statistics.
39 , Investment Advisers Act Release No. 4399, 2016 SEC LEXIS 3275 (May 27,
2016) (settlement with investment advisory firm and principals for disgorgement, civil penalties for failure to disclose
personal and institutional conflicts of interest).
40 See, e.g., In re Fortius Fin. Advisors, LLC, Investment Advisers Act Release No. 4483, 2016 SEC LEXIS 3294 (Aug. 15,
2016) (settlement with registered investment adviser for disgorgement and civil penalties over allegations including
investment in unsuitable, illiquid investments in which respondents had an undisclosed financial interest).
41 See, e.g., News Release, FINRA, FINRA Bars Registered Representative for Unauthorized and Unsuitable Trading in
(representative permanently barred from association with any
FINRA member for making unauthorized and unsuitable trades totaling approximately $15 million in a 73-year-
account, and for misrepresenting the reasons for the trades to the customer).
42 See, e.g., In the Matter of Barclays Capital, Inc., SEC Release No. 10355 (May 10, 2017) (settlement for $97 million over
three sets of alleged violations resulting in over 20,000 customer accounts being overcharged for services that respondent did
43 See, e.g., In re J.J.B. Hilliard, W.L. Lyons, LLC, FINRA AWC No. 2015048307001 (Sept. 9, 2016) (finding that certain
retirement plan and charitable organization customers were disadvantaged by selling classes of mutual fund shares with
either front-end or back-end sales charges and higher ongoing fees and expenses).
44 See, e.g., In re Newport Coast Sec., Inc., FINRA Disc. Proc. No. 2012030564701 (Oct. 17, 2016) (finding by panel that
respondent failed to supervise five registered representatives and made unsuitable trades and recommendations).
45 Unless otherwise noted, priorities are from:
SEC Press Release No. 2017-7, SEC Announces 2017 Examination Priorities (Jan. 12, 2017), available at
https://www.sec.gov/news/pressrelease/2017-7.html.
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the U.S. population ages and investors become more dependent than ever on their own investments for
retirement income, we are devoting increased attention to issues affecting senior investors and those
• The ReTIRE initiative, which focuses on services investment advisers and broker-dealers
provide to investors with retirement accounts, including, for 2017, a particular focus on
recommendations and sales of variable insurance products, sales and management of target date
funds, and controls relating to cross-transactions, particularly for fixed income securities;
• Examinations of investment advisers to pension plans of states, municipalities, and other
government entities, focusing on a variety of topics such as conflicts of interest; and
• Evaluating how firms manage their interactions with senior investors, focusing on the adequacy
of disclosures relating to certain products and the mechanisms in place to detect the financial
exploitation of seniors, such as supervisory programs and controls relating to products and
services aimed at senior investors.46
intent to protect retirement investors and their assets. In this regard, FINRA Notice 13-45 provides
guidance on suitability obligations with respect to rollovers, indicating that broker-dealers should
consider fees, available services and investments, distribution options, and tax considerations when
-dealers to review and assess
judgment of a regis
provided investors with specific guidance related to IRA rollovers, as part of its investor education
alerts.47
46
roper advice. Part of that focus is aimed at
determining whether recommendations to purchase speculative or complex products are
and risk tolerance. FINRA also maintains its Securities Helpline for Seniors® (HELPS ), which has received more than 9,900
Susan F. Axelrod, FINRA, Remarks at IRI Government, Legal and Regulatory Conference (June 12, 2017),
available at http://www.finra.org/newsroom/speeches/061217-remarks-iri-government-legal-and-regulatory-conference.
U
Letter (Jan. 4, 2017), available at http://www.finra.org/industry/2017-regulatory-and-examination-priorities-letter.
47 See
https://www.finra.org/investors/alerts/ira-rollover-10-tips-making-sound-decision.
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II. The Fiduciary Rule and Exemptions are Harming Investors Without Any Corresponding
Benefit and Should Be Significantly Modified.
The RFI asks several specific questions regarding potential changes to the fiduciary rule and related
exemptions. As discussed above, we urge the Department to provide a new streamlined prohibited
transaction exemption for financial services providers who are subject to an SEC-governed standard of
conduct. If the Department follows our recommendation, many of the changes to the rulemaking
described in the RFI, including the need for additional streamlined exemptions, would be unnecessary.
In fact, this path forward would eliminate the need for the BIC and Principal Transactions exemptions.
Our recommended approach, however, would not obviate the need for changes to the overly broad
definition of fiduciary investment advice. Such changes are crucial to avoid turning commonplace
interactions into fiduciary relationships. The Department should modify the fiduciary rule to (1) clarify
that recommendations to make or increase contributions to a plan or IRA are not fiduciary investment
advice, (2) provide unambiguous thresholds for determining when fiduciary advice is being provided,
(3) simplify the exception for transactions with independent fiduciaries with financial expertise, (4)
include -out, and (5) broaden the education exception.
A. Adoption of a Streamlined Exemption for Brokers Subject to an SEC Best Interest
Standard Would Eliminate the Need for the BIC and Principal Transactions Exemptions.
The Department asks several general questions about the efficacy of its fiduciary rulemaking.48 It is
now clear that the BIC and related exemptions are not working as intended.49 As has been widely
reported, several large intermediaries have announced a variety of changes to service offerings, including
no longer offering mutual funds in IRA brokerage accounts; no longer offering any IRA brokerage
accounts at all; reducing web-based financial education tools; and raising account minimums or
discontinuing advisory services for lower-balance accounts.
exemption and assuming unmanageable
compliance obligations and liability, many intermediaries instead are deciding to significantly change
48 More specifically, the Department asks what the industry has done to date to comply with the rulemaking (in particular
since June 9, 2017); whether the rulemaking balances the interests of consumers and effectively allows advisers to provide a
wide range of products to meet their needs; whether the cost of the not-yet-applicable BIC exemption conditions outweigh
the benefits; and whether there are more appropriate alternatives to the remaining BIC exemption conditions.
49 The Department amended other pre-existing exemptions to require compliance with the Impartial Conduct Standards
that are part of the BIC exemption. These exemptions are Prohibited Transaction Exemptions (PTEs) 75-1, 77-4, 80-83,
83-1, and 86-128. Our concerns with respect to the BIC exemption apply to these exemptions as well.
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their business models. This demonstrates that the rule and related exemptions do not appropriately
balance the interests of investors. Rather, the rulemaking has limited
restricted their access to information they need for retirement planning, and increased costs,
particularly for those savers who can least afford it.50 The incremental costs of imposing the additional
exemption conditions would greatly exceed any benefits.
The Department announcing the phased implementation approach has slowed some of this
intermediary activity. Consequently, the full impact of the rulemaking is not fully manifest in the
retirement marketplace. It is understood that intermediary activity will increase if the Department fails
to delay the January 1, 2018 compliance date and propose significantly modifying the rulemaking.51
There is no evidence that the Department deciding to eliminate the additional exemption conditions
(beyond the Impartial Conduct Standards) will negatively impact investors. To the contrary, the
Department recognizes that any gains to investors from the rulemaking almost entirely come from
imposing the Impartial Conduct Standards. As the Department explains, its current bifurcated
approach, which delays imposing the additional BIC e
shrift to the competing interest of retirement investors in receiving advice that adheres to basic
fiduciary norms. Because the Impartial Conduct Standards apply [as of June 9, 2017], retirement
investors will benefit from higher advice standards, while the Department takes the additional time
necessary to perform the examination required by the Preside 52
The clear path forward is for the Department to adopt our recommended approach of coordinating
with the SEC on a best interest standard of conduct for broker-dealers and providing a new streamlined
exemption for financial services providers subject to an SEC-governed standard of conduct.
Maintaining the BIC exemption and making changes around the edges simply will not work and is
incompatible with coordinated, principles-
based approach. Notwithstanding that reality, our comments below respond to specific questions the
Department raises in the RFI regarding potential modifications to the BIC and other exemptions.
50 See Appendix B for a detailed
51 -15, the abbreviated timeline required by the January 1, 2018 applicability
date, as well as the resultant uncertainty, is creating inefficiency and sub-optimal implementation decisions.
52 While the Depart it also
clarifies that such a possibility is clearly negligible and unsubstantiated. 82 Fed. Reg. 16902, at 16906.
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1. SEC and FINRA examination and enforcement programs present an effective
approach to protecting retail investors, including retirement investors, making the
(Questions 5 and 6)
Questions 5 and 6 of the RFI request information on the contract and contractual warranties53
requirements of the BIC and Principal Transaction exemptions.54 The Department asks if financial
services providers will be incentivized to comply with the Impartial Conduct Standards in the absence
of either the contract or warranty requirements. As discussed above, the Department already has
concluded that not moving forward with the additional exemption conditions beyond the Impartial
Conduct Standards will not negatively impact investors.
An SEC-governed best interest standard of conduct for broker-dealers would serve as an overlay to, and
enhance, the already robust consumer protections enshrined in existing SEC and FINRA
requirements.55 The standard also is (as discussed above) generally analogous to the Impartial Conduct
Standards. The SEC and FINRA would oversee compliance with the standard both of which, as
discussed in detail above, have well established enforcement programs. If the SEC adopts a standard of
conduct modeled after our recommended approach, there would be no need for a private right of action
under the BIC exemption, given that both the SEC and FINRA have jurisdiction over policies,
procedures, and client disclosures.
Similarly, the existing fiduciary duty standard of conduct applicable to SEC-registered investment
advisers is generally analogous to the Impartial Conduct Standards. The SEC effectively oversees
53 While not specifically referenced in the
-10238 (5th Cir. July 3, 2017) and Thrivent Financial for Lutherans v. R. Alexander Acosta,
Secretary of Labor and U.S. Department of Labor, Court File N
promptly act to formally remove the prohibition on class arbitration found in section II(f)(2) of both PTE 2016-01 and
2016-02. As we discussed in our previous letter, the significant costs of increased litigation either will be passed on to
consumers through higher fees or result in a loss of access to advice by some investors, particularly smaller accounts. Because
the Department has recognized that the Federal Arbitration Act, properly construed, precludes this provision, the
exemptions should be modified immediately.
54 See in litigation and the resultant increase in
prices for investors as a result of the contract and contractual warranties requirements.
55 The Exchange Act requires that investment recommendations provided by broker-dealers meet certain standards of
conduct analogous to those required under the Impartial Conduct Standards. If the SEC, as we have suggested, adopts a
standard of conduct that substantially overlaps with the Impartial Conduct Standards, SEC required policies and
procedures for broker-dealers may be expanded or enhanced to help meet the enhanced standard of conduct. Thus, they will
unworkable additional policies and procedures requirements under the BIC exemption unnecessary.
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compliance with this standard, through its disclosure, examination, and enforcement programs.56 The
right of action under the BIC exemption unnecessary for advisers, as well as broker-dealers.
Even if the Department does not adopt a streamlined exemption for SEC-governed standards of
conduct, the private right of action under the BIC exemption still would be unnecessary. The SEC and
FINRA do not have explicit jurisdiction over the implementation and enforcement of the
bstantive perspective. Yet, there are three ways the SEC and FINRA (for
broker-dealers) effectively can review the activities of SEC-registered financial services professionals as
they relate to compliance with the BIC exemption.
• First, the SEC and FINRA examine the policies and procedures of the entities they regulate to
ensure compliance. Registered investment advisers and broker-dealers are required to adopt and
implement written policies and procedures reasonably designed to address compliance with
certain legal standards.57 Such regulated entities must tailor their policies and procedures to the
ding advice to retirement accounts. As part of SEC
and FINRA icies and procedures to ensure
compliance. The SEC staff already regularly considers the policies and procedures that address
compliance with ERISA and IRS requirements. Although the SEC and FINRA will not be in a
position to opine on whether the procedures a firm adopts in response to the BIC exemption
are substantively compliant, such agencies will be in a position to police whether a firm is
complying with the procedures it has adopted.
56 The Investment Advisers A
, which encompasses a duty of care and a duty of loyalty. The Supreme Court has described
ongressional recognition of the delicate fiduciary nature of an investment advisory
relationship as well as a congressional intent to eliminate, or at least to expose, all conflicts of interest which might incline an
investment adviser consciously or unconsciously SEC v. Capital Gains
Research Bureau, Inc., 375 U.S. 180, 190-192 (1963). obligations to satisfy its fiduciary duty are analogous to
those required under the Impartial Conduct Standards, and investment advisers have adopted policies and procedures
addressing these obligations.
57 Rule 206(4)-
Advisers Act and the rules thereunder. This rule requires advisers to consider their fiduciary and regulatory obligations
under the Advisers Act and to formalize policies and procedures to address them including with respect to, among other
issues, portfolio management processes, conflicts of interest, and the accuracy of disclosures. See Compliance Programs of
Investment Companies and Investment Advisers, 68 Fed. Reg. 74714, 74715 (Dec. 24, 2003). FINRA Rule 3110 requires
broker- supervise the activities of each associated person that is reasonably
enance of written proced
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• both agencies also review
firm disclosures to ensure that such disclosures actually match firm practice. Similar to the
discussion of policies and procedures above, both agencies will have the authority to ensure that
any disclosures a firm may make to investors, including those relating to the BIC exemption, are
accurate. The SEC staff also reviews the adequacy of conflict of interest disclosure as part of
their routine examination programs and the SEC and FINRA bring enforcement actions
relating to the failure of a firm to enforce its written policies and procedures or the accuracy of
its disclosures.58
• Finally, both examination staffs could refer any matters relating to inconsistencies in policies,
procedures, or disclosures or other potential issues to the Department or IRS for the relevant
The agencies could formally address this in an interagency
memoranda of understanding.
2. A coordinated approach with the SEC would obviate the need for a clean shares
exemption. (Questions 7 and 9)
The Department asks for input on possible additional and more streamlined exemption approaches
that would better address marketplace innovations that may mitigate or even eliminate some kinds of
potential advisory conflicts. The RFI specifically mentions so- clean shares as one such
innovation that could provide the basis for a new streamlined exemption.
Clean shares are a mutual fund share class described in an SEC Division of Investment Management
interpretive letter,59 as having no front-end load, deferred sales charge, or other asset-based fee for sales
or distribution. The SEC staff interpretive letter expresses the view that, under the circumstances
58 See, e.g., In re Everhart Financial Group, Inc., Investment Advisers Act Release No. 4314, 2016 SEC LEXIS 185 (Jan. 14,
2016) (regarding investments in share classes that paid 12b-1 fees that were not adequately disclosed to clients); In re
Biscay , Investment Advisers Act Release No. 4399, 2016 SEC LEXIS 3275 (May 27, 2016) (regarding
failure to disclose material information and failure to implement policies and procedures to prevent violations of the
Advisers Act); In re Stephens Inc., FINRA AWC No. 2014041823201 (May 11, 2016) (regarding alleged inadequate
supervision of the content and dissemination of firm- In re
Deutsche Bank Sec., Inc., FINRA AWC No. 2012035003201 (Aug. 8, 2016) (regarding failure to maintain adequate
internal broadcast transmissions or related communications with customers).
59 SEC Interpretive Letter (publicly available Jan. 11, 2017), available at
https://www.sec.gov/divisions/investment/noaction/2017/capital-group-011117-22d.htm.
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described in the letter, the restrictions of section 22(d) of the Investment Company Act of 194060 do
not apply to a broker, when the broker acts as agent on behalf of its customers and charges its customers
commissions for effecting transactions in clean shares. Clean shares were developed as a potential
compliance approach under the BIC exemption by allowing brokerage firms to implement a consistent
commission schedule for all mutual funds offered for sale by the broker, thereby eliminating conflicts
associated with recommending funds that pay different compensation to the intermediary.
One of ICI related exemptions is that they effectively put the
Department in the role of prescribing the products, services, and compensation structures that should
be available in the retirement services marketplace. ICI supports innovations that satisfy the needs of
our partner distributors, including clean and T shares,61 but we do not support a one-size-fits-all
regulatory approach, which effectively favors one particular product over another. No one share class
will be optimal for all investors. There are many situations where any given investor could derive
benefits more responsive to his or her individual preferences and circumstances with other share classes
in use today, depending on the fee structure, transaction frequency, and any rights of accumulation,
breakpoints, or other features.
Accordingly, instead of an exemption encouraging the use of particular share classes, we strongly urge
the Department to provide a streamlined exemption for financial services providers who are subject to
SEC-governed standards of conduct and an exemption for non-SEC regulated financial advisors with
conditions that are comparable to the new best interest standard that we are recommending for broker-
dealers. Of course, if the BIC exemption were revised as described in Section II.A.1, 4 and 5, the
Department would not have to resort to special streamlined exemptions that promote certain products
over others.
3. The Principal Transactions exemption should be revised to better serve investor
interests and provide market flexibility. (Question 12)
The RFI asks if there are ways in which the Principal Transactions exemption could be revised or
expanded to better serve investor interests and provide market flexibility. As the Department noted, the
Principal Transactions exemption provides relief for selling only a limited set of investments certain
60
public
there is uncertainty about the application of section 22(d), and many firms are unsure whether charging a commission for
effecting transactions in clean shares could cause them to be treated as dealers under section 22(d).
61 T shares are another share class developed as a potential compliance approach under the BIC exemption. They generally
have a uniform front-end load, similar to an A share, but with a lower commission, generally around 2.5 percent.
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debt securities, CDs, and unit investment trusts. We recommend expanding the types of investments
covered by the Principal Transactions exemption to include closed-end fund (CEF)62 initial public
offerings (IPOs).
Because CEFs are often designed and managed to offer strong income and cash flow, they are an
important investment option for long-term investors in IRAs and other tax-deferred accounts. Of the
total $176 billion in assets held in CEFs composed of taxable bond or equity funds, it is estimated that
about 25 percent ($44 billion) is in IRAs and tax-deferred accounts.63 But unlike continuously offered
funds, CEFs generally have a limited opportunity to raise investment capital through a brief IPO
offering period typically around 20 business days.
offering could significantly
reduce the scale of future CEFs. Smaller-scale CEFs could translate into higher fund expense ratios,
diversification, reduced or absent CEF analyst coverage (CEF analysts generally do not evaluate or
publish information about smaller funds), and lower secondary market volume, leading to potentially
wider bid/ask spreads.
We note that CEFs offer important investment features to retirement investors. In particular, retail
investors choose CEFs for access to less liquid and more institutional-like asset classes such as real
assets, energy master limited partnerships, senior loans, preferred securities, Build America Bonds, and
even investments in the Public-Private Investment Program under the Troubled Asset Relief Program.
All these strategies have allowed CEF investors including those investing for retirement in IRAs to
62 Like an open-end mutual fund, a CEF is a pooled investment vehicle that offers shares almost exclusively through a public
offering registered under the Securities Act of 1933, with all applicable fees, expenses, and offering costs fully disclosed in an
initial prospectus. CEFs differ from open-end mutual funds in that they are generally not offered continuously and typically
have a fixed number of shares issued during the IPO. Notably, CEFs generally do not issue redeemable shares; after the IPO,
investors buy and sell shares on the secondary market at prices established through market trading. The exchange and
market participants provide investors with price transparency and liquidity throughout the trading day. The non-
redeemable nature of CEF shares allows full investment of all capital (rather than reserving significant amounts of cash to
meet redemptions), especially in funds with less liquid investments.
63 As of December 31, 2016, the CEF universe included 530 funds with $262 billion in assets, of which approximately $176
billion represent taxable bond funds or equity funds (municipal bond funds comprise the remainder). Antoniewicz and
- ICI Research Perspective 23, no. 2 (April 2017), available at
www.ici.org/pdf/per23-02.pdf. ICI does not publish the proportion of CEF assets held in tax-deferred retirement savings
plans. However, financial intermediaries that offer CEFs suggest that IRAs and other tax-deferred retirement plans hold
approximately 25 percent of the taxable bond and equity CEF universe, which translates into roughly $44 billion of CEF
assets held in retirement accounts.
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diversify their income portfolios away from more traditional sources while using diversified,
professionally managed investment portfolios.
In summary, the Principal Transactions exemption
may harm the product for all investors, including retirement investors.64 We therefore urge the
Department to modify the Principal Transactions exemption so IRA owners and other tax-deferred
retirement savers can have the opportunity to participate in CEF IPOs.
4. Expanding the existing grandfathering provision would simplify operations and
benefit investors and advisers. (Question 16)
The BIC exemption includes an exemption for pre-
facilitate ongoing advice with respect to investments that predated the Rule, and to enable financial
advisers to continue to receive compensation for those investments .65 The
grandfather rule allows financial services providers to continue receiving compensation that relates to
assets that were invested before the applicability date of the rule (June 9, 2017). To be treated as
grandfathered, the amount of compensation must be reasonable within the meaning of ERISA
section 408(b)(2). The provider may make recommendations regarding grandfathered investments
after the applicability date, but those recommendations will be subject to the best interest
standard. Generally, financial services providers may not treat as grandfathered additional amounts that
are invested on or after the applicability date.66
64
IPO process, we believe the concern is not relevant here given differences in the IPO process for CEFs as compared to
operating companies. In a typical operating company equity IPO, the issuer consults with its underwriters and sets a specific
capital target the offering must raise at a valuation determined by a negotiation between the issuer and the underwriters.
That capital goal is
in a CEF IPO depend solely upon investor demand discerned during the initial offering period, not a pre-determined capital
goal. In addition, no valuation concerns are present as the CEF holds only cash proceeds immediately following the offering
the underwriting syndicate members
rather than issuer and syndicate goals. Beyond that, the underwriters hold little or no additional inventory. Additionally, for
CEF IPOs, pricing is known at the outset and high transparency and liquidity opportunities continue after launch.
65 82 Fed Reg. 31278, at 31281.
66 However, certain exchanges within mutual fund families will be covered by the grandfather rule (as long as they do not
result in more compensation to the service provider or an affiliate than they were entitled to before the applicability date), as
well as systematic purchase programs that were in place before the applicability date.
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Mutual funds and their distribution partners widely use the grandfather rule. This has benefited
retirement investors. Without the grandfather rule, retirement investors would lose certain
advantageous rights flowing from existing compensation agreements, with millions of retirement
investors forfeiting their right to ongoing advice at a very modest cost. For example, in many cases, the
customer already has paid for continuing guidance on whether to hold, sell, or exchange the investment,
such as through a front-end sales load coupled with a small trailing fee. Without the grandfather rule,
financial services providers would be reluctant even to make a recommendation to retain an investment
and stay the course during a period of market turmoil or to exchange to a different fund within a fund
family to reflect changing needs of the investor even though new commissions typically are not
generated in those circumstances. To ensure that retirement savers continue to receive the benefits of
services and features owed under pre-existing arrangements, the Department should expand the
grandfather rule as described below.
The Department should extend the grandfather rule cut-off date to the end of the Transition Period.
When the Department announced the 60-
obligations applicable under the BIC exemption during the Transition Period, the cut-off date for
grandfathering treatment correspondingly was extended to the new June 9, 2017 applicability date. We
urge the Department to extend the grandfather rule period by moving the cut-off date to the end of the
Transition Period (currently scheduled for January 1, 2018, with the potential for further delay). This
would streamline operations and benefit both investors and advisors. We understand the Department
may want to specify that, in such circumstances, any new recommendations made after June 9, 2017
will be subject to the Impartial Conduct Standards.
There is no practical difference between the standard of care that applies to new recommendations
made regarding grandfathered amounts and the standard of care that applies to other recommendations
made during the Transition Period.67 The best interest standard and reasonable compensation
requirement apply to recommendations made with respect to both grandfathered amounts and
amounts invested during the Transition Period. Therefore, moving the grandfather rule -off date
makes sense.
Furthermore, when the BIC exemption originally was published, there was a practical difference
between the treatment of recommendations on grandfathered amounts and recommendations on other
amounts during the Transition Period. The original implementation schedule required financial
professionals (and their financial institutions) relying on the BIC exemption during the Transition
67 Recommendations made during the Transition Period are subject to the Impartial Conduct Standards. Recommendations
regarding grandfathered amounts are subject to two prongs of the Impartial Conduct Standards, but not the third the
requirement that advisors avoid making misleading statements. See footnote 30, supra.
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Period to not only meet the Impartial Conduct Standards, but also to (1) provide significant disclosures
to the investor, (2) comply with certain recordkeeping requirements, and (3) identify a person
responsible for addressing material conflicts of interest and monitoring adherence to the Impartial
Conduct Standards. In April 2017, the Department announced that the requirements described in (1),
(2) and (3) above would not apply during the Transition Period. Now there seems to be little reason for
applying separate rules to recommendations on grandfathered amounts and Transition Period
investments.
Without this change, it is unclear what status will attach to recommendations (regarding non-
grandfathered amounts) made during the Transition Period, once the Transition Period ends. For
example, to continue receiving trailing compensation on those recommendations after the Transition
Period ends, it may be necessary retroactively to adhere to the additional BIC exemption conditions.
This would be both burdensome to financial institutions and confusing for investors. But, absent
clarifying guidance, it could be viewed as the result if the Department does not extend the grandfather
rule out through the end of the Transition Period. It would be unreasonable to impose retroactively the
additional BIC exemption requirements, such as entering into a retroactive written contract, on advice
during the Transition Period particularly given that it is far from clear what those requirements
ultimately will be. Financial institutions and financial advisers need certainty about the rules that
govern their conduct; retroactivity is fundamentally unfair. This necessarily leads to the conclusion that
any recommendations during the Transition Period should receive the same grandfather treatment
currently only applicable to new recommendations on amounts invested prior to June 9.
This approach would simplify operation of the grandfather rule significantly by allowing all amounts
invested by January 1, 2018 (or later, if this applicability date is delayed), to be treated as grandfathered
(albeit with recommendations after June 9 subject to the Impartial Conduct Standards).
Under the current phased implementation structure, an investor may have one account that includes
grandfathered amounts, a separate account that includes amounts invested during the Transition
Period, and a third account that is subject to the full BIC exemption requirements. Under our
recommended change, this investor would have just two accounts one grandfathered account, to
which the Impartial Conduct Standards would apply, and one account subject to the full BIC
exemption conditions. This change would lead to fewer separate accounts and reduce investor
confusion.
The Department should permit additional investments into grandfathered accounts. Under the
current grandfather rule, the only situation in which new assets invested after June 9, 2017 may be
treated as grandfathered is an investment made pursuant to a systematic purchase program that was
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established before June 9.68 New contributions (even if made to the same investment) are not eligible
n account
do not cause compensation attributable to grandfathered assets to become ineligible for
grandfathering69 (i.e., an account could contain both grandfathered assets and non-grandfathered
assets), as a practical matter, operational constraints prevent many funds and intermediaries that service
mutual fund accounts from maintaining one account with both grandfathered and non-grandfathered
assets. Instead, they must segregate grandfathered and non-grandfathered assets in separate accounts to
monitor the restrictions applicable to each.
As a result, if an IRA owner makes a one-time contribution after June 9, 2017 to an existing IRA
resulting in compensation to the financial adviser, that IRA may be segregated into two accounts (or
else treated as non-grandfathered in its entirety). We note that many investors maintain their IRAs
with a mutual fund group that is a completely separate entity from the financial
therefore, the financial adviser would need to proactively and specifically notify the client to not make
any further investments into the grandfathered account serviced by the mutual fund company.
However, even if the client follows such instructions, contributions could still make their way into the
grandfathered account by way of a third-party contributor, such as an employer in the case of SEP-IRAs
and SIMPLE-IRAs, or a relative in the case of Coverdell Education Savings Accounts. This
understandably results in confusion for investors and increased administrative challenges and costs for
mutual funds.
The Department should treat adding to existing investments as grandfathered. In other words, for an
investor invested in Fund A prior to June 9, 2017, the grandfather rule should permit financial advisers
to recommend (subject to the Impartial Conduct Standards) that the investor continue to make
additional grandfathered purchases of Fund A. This change would alleviate the need to establish
separate non-grandfathered accounts with the same investments, potentially in different share classes,
while still protecting investors by ensuring that recommendations are made in their best interests.
In addition, this expanded grandfather approach would have other advantages, including preserving
existing rights of accumulation rights the investor acquired prior to the implementation date of the
new rule and avoiding having to move existing assets into an advisory program, which in many cases
68 Grandfathered amounts also may be exchanged within a mutual fund family or variable annuity contract without losing
their grandfathered status.
69 See Question 29 of Conflict of Interest FAQs (Part I Exemptions), issued October 2016, available at
https://www.dol.gov/sites/default/files/ebsa/about-ebsa/our-activities/resource-center/faqs/coi-rules-and-exemptions-
part-1.pdf.
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could happen upon establishment of a new non-grandfathered account. Finally, the expanded
grandfather rule we recommend is not substantially different from the current rule allowing ongoing
hold recommendations. We believe this approach strikes an appropriate balance between minimizing
disruption and ensuring the consumer protections of the rule. It does not make sense to force investors
into two programs or accounts for the same investment product.
5. The Department should simplify the content and timing of the disclosure
requirements. (Question 13)
The RFI asks whether the BIC exemption disclosure requirements should be simplified and should
focus the investor on a few key issues. In our view, the existing timing rules for disclosures under the
BIC exemption are overly complex and create confusion.70 While far from clear, current conditions
appear to require that a new transaction-based disclosure be provided to an investor if another
recommendation is made that (a) involves a different product or (b) is more than one year after the last
disclosure was made. Such a requirement does not account for difficulties associated with tracking
disclosures and interactions with investors, and it is not clear that repeated disclosures would benefit
the investor when the information has not changed.
We also support simplifying the disclosure requirements to allow for greater flexibility. Rather than the
current overly prescriptive requirements, the Department should provide for principles-based rules on
disclosure. Under such a principles-based approach, the first time or prior to the first time a financial
services provider executes a transaction based on a recommendation to a retail customer, the financial
services provider would be required to disclose to the customer, in a clear and concise manner, the
following:
• The type and scope of services the financial services provider will provide;
• The standard of conduct that applies to the relationship;
70 of the BIC exemption must be provided once, prior to or at the same
time as the execution of the recommended transaction. A transaction-based disclosure described in Section III of the BIC
exemption must be made prior to or at the same time as the execution of the recommended investment. The transaction
disclosure does not have to be repeated for subsequent recommendations of the same investment product within one year of
a prior disclosure, unless there are material changes in the subject of the disclosure. Therefore, a new transaction-based
disclosure appears to be needed if another recommendation is made that (a) involves a different product or (b) is more than
one year after the last disclosure was made. Because it may be difficult to keep track of when the latest disclosure was
provided to each individual, it may be easier to provide a new disclosure each year, for example along with the comparative
chart provided under 29 CFR 2550.404a-5.
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• The types of compensation the financial services provider (and its registered representatives and
associated persons) may receive and the customer may pay; and
• Any material conflict of interest. 71
The financial services provider should retain flexibility to elect the timing and content, form (whether
paper, electronic, web-based, or otherwise), and manner of delivery (whether hard copy or electronic
delivery or access), including any updates to disclosure and notices thereof, based on the financial
services provider we urge the Department to reconsider the
pitfalls of its overly prescriptive disclosure rules that have proven to impose a heavy financial burden on
the industry with an attendant increase in cost to investors.
B. The R Scope is Overly Broad and Must Be Narrowed.
Question 18 of the RFI asks for suggestions for changes the Department should make to the rule
exclusion for transactions with independent fiduciaries with financial expertise. In addition to our
concerns about this exclusion as currently drafted, we are more generally concerned with the overly
broad scope of the rule .
Regardless of whether the Department adopts our recommended approach regarding the adoption of
an exemption for financial services providers who are subject to an SEC-governed standard of conduct,
changes are needed to the rule beyond those discussed in the RFI.
The Department must modify the rule to (1) clarify that recommendations to make or increase
contributions to a plan or IRA are not fiduciary investment advice, (2) provide unambiguous
thresholds for determining when fiduciary advice is being provided, (3) simplify the exception for
transactions with independent fiduciaries with financial expertise, (4) include -out,
and (5) broaden the education exception. Our recommendations would be consistent with
Congressional intent and would ensure that retirement investors are not unnecessarily impeded from
access to services and information.
71 Material conflict of interest means a financial interest of a financial services provider that a reasonable person would
expect to affect the impartiality of a recommendation.
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1. Recommendations to make or increase contributions to a plan or IRA should not be
fiduciary advice. (Question 14)
Question 14 of the RFI asks if recommendations to make or increase contributions to a plan or IRA
should be expressly excluded from the definition of investment advice. Related to this question, the RFI
asks if there should be an amendment to the rule or a streamlined exemption focused on such
communications and, if so, what conditions should apply. Question 14 undoubtedly responds to the
confusion resulting from several Department FAQs issued earlier in the year, providing interpretive
guidance on the fiduciary rulemaking.72 The FAQs imply that the mere recommendation that a
retirement saver increase contributions to a retirement account would be considered fiduciary advice.
In a recent subsequent FAQ,73 the Department created additional confusion by attempting to clarify
that a recommendation to increase contributions to a retirement plan would not constitute investment
advice in circumstances when the education exception applies.
T sub-regulatory guidance is in direct conflict with unambiguous language of the
fiduciary rule and ERISA itself. The fiduciary rule specifically appli
advice with respect to moneys or other property of a plan or IRA 74 This language parallels the
statutory language in ERISA Section 3(21)(ii), which also applies to
any moneys or other property of such plan well understood that contributions are not
75 The
Department is ignoring ERISA and its own regulations in treating discussions about the possibility of
making contributions to a plan or IRA as potential recommendations subject to the rule. No special
exception or exemption is needed to clarify this issue. Moreover, by relying on the education exception
and not the clear text of ERISA for its conclusion, the Department only further complicates the issue.
Encouraging individuals to increase contributions not only helps ensure that they fully benefit from
employer matching contributions, but makes it more likely that they will have adequate resources for
72 See Questions 9 and 10 of Conflict of Interest FAQs (Part II Rule), issued January 2017, available at
https://www.dol.gov/sites/default/files/ebsa/about-ebsa/our-activities/resource-center/faqs/coi-rules-and-exemptions-
part-2.pdf, and Question 12 of Conflict of Interest FAQs (Transition Period), issued May 2017, available at
https://www.dol.gov/sites/default/files/ebsa/about-ebsa/our-activities/resource-center/faqs/coi-transition-period.pdf.
73 See Question 2 of Conflict of Interest FAQs (408b-2 Disclosure Transition Period, Recommendations To Increase
Contributions and Plan Participation), issued August 2017, available at
https://www.dol.gov/sites/default/files/ebsa/about-ebsa/our-activities/resource-center/faqs/coi-transition-period-2.pdf.
74 See 29 CFR 2510.3-21(a) (emphasis added).
75 See 29 CFR 2510.3-102 (emphasis added) (generally amounts paid to or withheld by an employer become plan assets on
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retirement. The Department simply must withdrawal its sub-regulatory guidance in the FAQs. That
position is an overreach and is contrary to efforts promoting retirement security.
2. The Department must provide clear and unambiguous thresholds for determining
when fiduciary advice is being provided.
The Department must provide clear and unambiguous thresholds for determining when fiduciary
advice is being provided and must allow service providers to continue to offer meaningful investment
education to retirement savers and plan sponsors without inadvertently triggering fiduciary status.
Towards this end, the Institute makes the following suggestions.
First, a more tailored definition of investment advice one that only includes a discussion or
identification of any security or investment property would provide greater clarity and avoid the
ambiguity inherent in the current definition. Consistent with FINRA rules,76 the fiduciary rule defines
as any recommendations regarding acquiring, holding,
disposing of, or exchanging securities or other investment property, including recommendations about
how rollovers should be invested.77 The rule then goes beyond logical construct by including
additional categories of activities within the definition. For example, the Department treats as advice
recommendations regarding the selection of persons to provide investment advice or management
services, and recommendations regarding rollovers, transfers or distributions,78 as advice subject to the
fiduciary standard regardless of whether the communication includes any discussion of or identifies any
security or other specific investment.
Including recommendations designed to encourage positive savings behaviors, when no discussion of
specific securities or other specific investment product takes place, only impedes ordinary discussions
inherent in the normal course of customer interactions. Of great significance, it severely reduces
exchanges of information currently provided at no cost to millions of retirement savers through call
centers, walk-in centers, and websites.
overly-broad definition of investment advice has had a chilling effect on guidance
encouraging contribution increases and preserving assets for retirement because of concerns about
possible fiduciary liability and prohibited transactions. Because an exemption, most likely the BIC
exemption, would be needed to provide this guidance, the requirements of the exemption including
its cumbersome contract and contractual warranty provisions would need to be implemented before
76 See FINRA 2111. See text accompanying footnote 29, supra.
77 See subsection 2510.3-21(a)(1)(i) of the final rule.
78 See subsection 2510.3-21(a)(1)(ii) of the final rule.
Department of Labor
August 7, 2017
Page 30 of 36
even the most benign conversations regarding a contribution increase or potential rollover could take
place.
An individual taking a distribution is not always aware that he or she will pay taxes and penalties, and
otherwise not have those assets available for retirement. Speaking with a call center representative can
result in the participant rolling over the assets into an IRA or moving them to a new employer plan
where the assets are more likely to remain in retirement savings rather than being used for current
consumption.
The Department should encourage not effectively prohibit this type of interaction, regardless of
whether it relates to an IRA or an employer based vehicle. Under the rule, discussing the pros and cons
of a rollover to an IRA could result in a call center employee offering fiduciary advice, which has the
effect of preventing those conversations from happening. The Department needs to take a more
realistic and balanced view of retirement asset promotion and retention and support activities that
encourage retirement savings and prevent leakage without the need to jump through the contorted
(and in very many cases unworkable) hoops of the BIC exemption.
Rather than treating any recommendation to consider a rollover as investment advice, a more tailored
approach based on disclosure of information relevant to the decisions for example, fees, tax
considerations and potential conflicts would be more effective in protecting retirement investors and
would facilitate the open exchange of free information on which retirement savers rely.79
ICI therefore requests that the Department clarify that recommendations regarding rollovers, transfers
or distributions will not be treated as advice subject to the fiduciary standard so long as such
communications do not include any discussion or identification of any security or investment property.
Second, the definition unnecessarily limits the ability of parties to freely contract or otherwise mutually
agree to the capacity in which services will be provided to a plan, plan fiduciary, participant or
beneficiary, or IRA owner, by imposing fiduciary status on a provider who directs communications to a
specific recipient or recipients.80
79 In this regard, FINRA Notice 13-45 provides guidance tailored specifically to rollovers, indicating that broker-dealers
should consider fees, available services and investments, distribution options and tax considerations when making a rollover
-dealers to review and assess conflicts of interest and to supervise
a registered representative . . . about what is in
80 29 CFR 2510.3-21(a)(2)(ii) and (iii).
Department of Labor
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undermines the ability to freely contract or mutually agree, it adds a new level of ambiguity that
effectively raises the possibility that any direct, one-on-one communication might give rise to fiduciary
status. The challenges attendant to the breadth and ambiguity of the definition are illustrated by the
importance of increasing contributions to help ensure adequate retirement savings may give rise to
fiduciary status. The confusion resulting from that attempt at clarification led to the need for three sets
of sub-regulatory guidance that has only compounded the ambiguity.81 That experience should cause
the Department to recognize that interactions between service providers and their customers are fluid
and cannot be readily regulated to predetermined scripts. The Department is now in a position of
needing to issue an ongoing stream of guidance relating to the current definition in order to clarify
concerns about unintended, inadvertent fiduciary status. Such ambiguity not only affects access to and
understanding of products and services critical to a secure retirement, but will potentially deprive plan
participants, plan fiduciaries and IRA owners of important guidance about their plans, IRAs,
investment options and strategies.
These concerns
the fiduciary definition.82
3.
fiduciaries with financial expertise to make it workable and eliminate the disparate,
paperwork driven approach among industry participants.
The rule excepts from fiduciary status advice or recommendations provided to a fiduciary of the plan or
length transaction . Prior to the transaction, the person
making the recommendation must satisfy certain requirements. These requirements include knowing
evaluate investment risks, is a fiduciary under ERISA and/or the Code with respect to the transaction,
and has responsibility for exercising independent judgment in evaluating the transaction. The exception
iduciary in satisfying these
criteria.
81 See text accompanying footnotes 72 and 75, supra.
82 this prong of
the definition in 2010. See 75 Fed. Reg. 65277, at § 2510.3-21(c)(1)(ii)(D).
Department of Labor
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The IFE is available for transactions involving (i) plan fiduciaries that have at least $50 million of total
the following entities:
• A bank as defined in section 202 of the Advisers Act or similar institution that is regulated and
supervised and subject to periodic examination by a State or Federal agency;
• An insurance carrier that is regulated and supervised and subject to periodic examination by a
State or Federal agency;
• An investment adviser registered under the Advisers Act or, if not registered as an investment
adviser by reason of paragraph (1) of section 203A of such Act, is registered as an investment
adviser under the laws of the State in which it maintains its principal office and place of
business; and
• A broker-dealer registered under the Exchange Act.
The industry has spent an enormous amount of time and effort attempting to document its efforts to
reasonably rely on the IFE. Asset managers and insurers have sent out numerous writings, from
representations to contract amendments, which have been met with a myriad of responses from
distributors. The process taking place between highly sophisticated parties attempting to document
compliance with the requirements of the IFE has been a distracting and wasteful use of limited
resources.
We urge the Department to revise the IFE provision to make it workable and eliminate the disparate,
paperwork-driven approach among industry participants. We believe that it is possible for the
Department to act swiftly and concretely in this area, as it will in no way impact the consumer
protections afforded to plan participants or IRA owners, while at the same time greatly reducing the
regulatory burden on financial institutions.
As an initial matter, we believe that any recommendations made to the types of licensed and regulated
financial professionals listed in the IFE should not be considered fiduciary investment advice under the
regulation, unless agreed to in writing by both parties. All of the financial intermediaries listed above
must by reason of their profession be sophisticated enough to understand the difference between advice
and marketing without any aid from the Department.
In this context, there should be no other requirements for making use of the IFE, beyond having a
reasonable belief (with no written representations needed) that the counterparty is one of the
enumerated types of financial intermediaries. Furthermore, it should not matter whether the
Department of Labor
August 7, 2017
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counterparty in this context is acting as a fiduciary under either ERISA or the Code with respect to the
plan customers.
This approach would eliminate the existing ambiguity in the availability of the IFE, which should be
the case for interactions between sophisticated parties. This would permit financial institutions to
conduct business amongst themselves without undue paperwork and delay. This also will create
certainty and avoid the need for obtaining redundant representations regarding the ability to evaluate
investment risks and exercise independent judgment.
There are many situations in which a financial institution selling its products could engage in
communications with third parties (such as a plan recordkeeper or other service provider) who do not
have any authority or control over investing plan assets and these communications even if meeting
the technical definition of a recommendation should not be treated as fiduciary advice to a retirement
investor. In this case, the Department should modify the IFE to clarify that there should be no
inference that the fiduciary advice rule is implicated solely because a counterparty is not acting as a
fiduciary or refuses to acknowledge fiduciary status.
We also suggest modifications to the IFE that would apply to fiduciaries other than the enumerated
financial intermediaries (i.e., internal plan fiduciaries such as an investment committee). For these
fiduciaries, the Department should modify the IFE to provide more freedom for the parties to define
their own relationship so that the plan fiduciary can continue to obtain valuable information from its
service providers. We believe that an understanding between the financial institution (or its
representative) and the plan fiduciary that the plan fiduciary is not relying upon the financial
institution (or its representative) for impartial advice provides optimal protection. This could take the
form of a written disclosure from the firm to the internal plan fiduciary indicating that the firm or its
representative is not undertaking to provide impartial advice or any advice, but rather is marketing and
selling a product or service in which it has a financial interest, and suggesting that, if such impartial
advice is desired, the plan hire an independent fiduciary. At a minimum, ERISA plan fiduciaries (even
those fiduciaries with less than $50 million in assets under management) should be permitted to agree
by contract that their service providers are not acting as ERISA fiduciaries so that the service provider
can freely discuss its products and services without having to comply with a prohibited transaction
exemption. We urge the Department to make this streamlined IFE available regardless of plan size.83
83 There is simply no basis to assume that a plan fiduciary to a plan with less than $50 million in assets is not financially
sophisticated, while a plan fiduciary with $50 million in assets is sophisticated. The plan fiduciary may include the company
treasurer or chief financial executive officer a professional with a background in investment finance. We question whether
the assets managed threshold included in the exception offers any rational test of plan sponsor or plan fiduciary
sophistication. It seems unreasonable, for example, for the Department to craft such an important component of a rule on
Department of Labor
August 7, 2017
Page 34 of 36
4. Investment education must permit the identification of investment alternatives within
asset classes.
The Institute believes that the Department must preserve the important distinction between non-
fiduc
almost 20 years.
96-1, but with significant cutbacks for example, identifying specific securities in connection with an
asset allocation model. Identifying an asset class to an individual or even a plan sponsor without
identifying which investment options are within that asset class severely limits the utility of investment
education.
The rule should be changed to allow consumers to receive examples of investment alternatives within
any asset classes discussed in an asset allocation model. More specifically, the following changes to the
exception should be made:
• All aspects of the education exception should be available to IRAs in equal measure as to plans.
• The asset allocation samples should be permitted to the same extent as they were under IB 96-1.
• Communications about diversifying or improperly being in two target date funds
simultaneously directed to participants and which are provided upon the instruction of a plan
fiduciary should be excepted as education.
• Providing a list of three or more investment advisers or managers should not be considered a
recommendation and rather should fall within an education safe-harbor in order to encourage
retirement savers to connect with professional advisers.
5. The Department should . (Question 18)
contained in the 2010 proposed regulation.84 ble for
communications to any plan, plan fiduciary, plan participant or beneficiary, IRA, or IRA owner when a
disclosure stating that the communicator is selling a product or service and not undertaking to provide
the notion that law, engineering, or accounting firms (some of the small employers that sponsor plans) that have less than
$50 million in assets at any time in their formation are not sophisticated enough to understand a disclaimer.
84
Department of Labor
August 7, 2017
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impartial advice accompanies the communication. This carve-out will maintain the crucial distinction
between sales and the special trust that accompanies a fiduciary relationship.85
The Department properly recognized and preserved this important distinction between advice and
marketing and selling activities in the 2010 version of the proposed regulation. It did so by providing an
exclusion from fiduciary status for those selling products where there was no reasonable expectation of a
fiduciary relationship making that option available with respect to all retirement plans, plan
participants and IRA owners. The Department appears to base its rationale for changing this position
on a belief that large plans are sophisticated procurers of financial services while small plans and IRA
owners are not, and that status as a large plan is a valid proxy for sophistication.
As discussed above, there is no sound justification for excluding small participant-directed plans from
. This is especially inappropriate given that fiduciaries for both small and large
plans share the same legal obligations to their plans. The Department also must extend the
exception to plan participants and IRAs because it does not require a high level of financial
sophistication to understand that a discussion is a sales discussion. This is especially true if it follows
disclosure that (i) a service provider is selling a proprietary financial product, (ii) is paid to sell the
product, and (iii) is not in a relationship of trust and confidence. This type of disclosure, now required
under the rule for large plans, is readily understandable to any recipient. The assumption that small
plans, participants and IRA owners cannot understand the difference between sales and advice is
inconsistent with the real-world experience of our members and their employees.
Retaining the principle behind the would preserve choice while providing
the information necessary for plans, participants and IRA owners to make informed decisions. This
approach is consistent with long-standing common law principles. An investor may consent to a
conflict of interest if the financial professional provides full and fair disclosure of the conflict of interest.
For example, under the Advisers Act, where an adviser provides full disclosure of a conflict of interest,
clients generally may consent to a conflict that would otherwise raise issues under the investment
SEC Commissioner Michael S. Piwowar,
the Department seems to have unwarranted doubts regarding the efficacy of disclosure to address
conflicts.86
85 It is also a distinction that SEC Commissioner Piwowar seeks to preserve. See Letter from SEC Commissioner Michael S.
Piwowar to Timothy D. Hauser, Deputy Assistant Secretary for Program Operations, Employee Benefits Security
Administration, US Department of Labor (July 25, 2017), available at https://www.dol.gov/sites/default/files/ebsa/laws-
and-regulations/rules-and-regulations/public-comments/1210-AB82/00366.pdf SEC Commissioner Michael S. Piwowar
86 Id.
Department of Labor
August 7, 2017
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disclosures work to address conflicts of interest, and that th
make their own choices with respect to the type of investment professional they want to hire and how
that professional is to be compensated.
Finally, i ation were true, then the
Department should have extended the same logic to participants and IRA owners. A participant or an
marketing and sales-related information while a small balance account should not. At a minimum, if the
Department cannot see the flaw in its supposition that asset size alone is a valid indicator of
defined by the federal securities laws,87 within the coverage of the exception. There is no rational reason
for restricting larger balance and sophisticated IRA investors from access to the education, marketing
and sales related information that they need to make informed investment choices. The Department
also should clarify that the exclusion would apply to the sales of services, including asset management
services, and selling activity in connection with acting as agent for a plan (e.g., futures, brokerage).
* * * * * *
We strongly support the Department reexamining and modifying the fiduciary rulemaking. If you have
any questions regarding our comments, or would like additional information, please contact Dorothy
Donohue at or David Abbey at 202-326-5920 or
david.abbey@ici.org.
Sincerely,
/s/ Dorothy M. Donohue /s/ David M. Abbey
Dorothy M. Donohue David M. Abbey
Acting General Counsel Deputy General Counsel Retirement Policy
Investment Company Institute Investment Company Institute
Attachment
87 See Rule 501 of regulation D of the Securities Act of 1933.
August 7, 2017
The Honorable Jay Clayton
Chairman
Securities and Exchange Commission
100 F Street, NE
Washington, D.C. 20549
Re: Public Comments from Retail Investors and Other Interested Parties on Standards of Conduct
for Investment Advisers and Broker-Dealers
Dear Chairman Clayton:
The Investment Company Institute1 commends you for inviting public comment in connection with
standards of conduct for investment advisers and broker-dealers, and for
committing to work constructively on these standards with the Department of Labor (DOL).2 The
registered investment fund industry has a significant interest in the conduct standards
that apply to financial professionals. Investors in nearly 27.9 million US households own funds
purchased through or with the help of financial professionals such as broker-dealers and investment
advisers.3 These investors deserve advice from financial professionals that is in their best interests,
regardless of whether they are saving for retirement or other financial goals.
, given the harmful effects that DOL adoption of its
rulemaking has caused. The fiduciary rulemaking re-defined who the Employee Retirement Income
1 The Investment Company Institute (ICI) is the leading association representing regulated funds globally, including mutual
funds, exchange-traded funds (ETFs), closed-end funds, and unit investment trusts (UITs) in the United States, and similar
funds offered to investors in jurisdictions worldwide. ICI seeks to encourage adherence to high ethical standards, promote
public understanding, and otherwise advance the interests of funds, their shareholders, directors, and advisers.
members manage total assets of US$20.0 trillion in the United States, serving more than 95 million US shareholders, and
US$6.0 trillion in assets in other jurisdictions. ICI carries out its international work through ICI Global, with offices in
London, Hong Kong, and Washington, DC.
2 Chairman Jay Clayton, Public Comments from Retail Investors and Other Interested Parties on Standards of Conduct for
Investment Advisers and Broker-Dealers (June 1, 2017), available at https://www.sec.gov/news/public-statement/statement-
chairman-clayton-2017-05-31
3 See 2017 Investment Company Institute Fact Book (2017), available at http://www.icifactbook.org/ch6/17_fb_ch6.
The Honorable Jay Clayton
August 7, 2017
Page 2 of 17
Securities Act of 1974 (ERISA) will treat as a fiduciary in connection with providing investment advice,
expanded the application of ERISA fiduciary status, and thereby limited the types of activities in which
financial professionals may engage.4 While DOL intended the rule to improve the quality of the
financial advice that retirement investors receive, the rule, in practice, instead has harmed these
investors in multiple ways. Many financial professionals serving retirement investors find that the
fiduciary rulemaking BIC exemption is unworkable for certain products, that they cannot justify the
resulting risk and liability (including the substantial threat of unwarranted litigation) for certain
accounts, or that complying with the BIC exemption is simply too burdensome. This has caused
dislocations and disruption within the financial services industry, significantly limiting the ability of
retirement savers to obtain the guidance, products, and services they need to meet their retirement
goals.
The SEC has considered issues related to standards of care for financial professionals many times over
the years.5 Yet this is a critical opportunity for the SEC to act to
savings goals. We believe the Commission should adopt and DOL should recognize in a streamlined
exemption a best interest standard of conduct for broker-dealers that would apply when they make
recommendations to retail investors in non-discretionary accounts, whether those investors are saving
for retirement or other important goals. This best interest standard would achieve your stated
objectives of clarity, consistency, and coordination with DOL.6
4 DOL issued a final regulation defining who is a fiduciary of an employee benefit plan under ERISA or an individual
of giving investment
advice to a plan or its participants or beneficiaries, or an IRA or IRA owner. See 81 Fed. Reg. 20946 (Apr. 8, 2016). The
same time as the final rule with the stated intent subject to its many conditions of permitting intermediaries to receive
commissions and other compensation that the rule otherwise would prohibit. Public reports of intermediary actions
responding to the rule document that the BIC exemption has failed to meet its intended purpose of continuing to allow
commission-based models. See, e.g., Wall Street
Journal, August 17, 2016, available at https://www.wsj.com/articles/edward-jones-shakes-up-retirement-offerings-ahead-
of-fiduciary-rule-1471469692; On Wall Street, August 19,
2016, available at http://www.onwallstreet.com/news/fiduciary-ready-edward-jones-unveils-compliance-plans; and
- Reuters, November 10, 2016, available at
http://www.reuters.com/article/us-jpmorgan-wealth-compliance-idUSKBN1343LK.
5 See, e.g., Angela A. Hung, et al., RAND Institute for Civil Justice, Investor and Industry Perspectives on Investment Advisers
and Broker-Dealers (2008), available at https://www.sec.gov/news/press/2008/2008-1_randiabdreport.pdf; Staff of the
U.S. Securities and Exchange Commission, Study on Investment Advisers and Broker-Dealers
available at https://www.sec.gov/news/studies/2011/913studyfinal.pdf; and Duties of Brokers, Dealers, and
Investment Advisers, SEC Rel. No. 34-69013, IA- available at
https://www.sec.gov/rules/other/2013/34-69013.pdf.
6 See Statement, supra note 2 (describing key elements of clarity, consistency, and coordination).
The Honorable Jay Clayton
August 7, 2017
Page 3 of 17
We briefly describe below our key recommendations to the Commission:
• The SEC should take the lead in establishing and enforcing a best interest standard of conduct
for broker-dealers providing recommendations to retail investors in non-discretionary accounts,
across both retirement and non-retirement accounts.7
• The SEC should coordinate closely with DOL so that DOL explicitly recognizes the best
interest standard of conduct in a new, streamlined prohibited transaction exemption for
financial services providers that are subject to an SEC-governed standard of conduct.
• The SEC should maintain the existing fiduciary duty standard for investment advisers that has
served investors well for over seven decades.
fiduciary
rulemaking has harmed investors and disrupted the financial advice market.
I. Current DOL Standard of Conduct for Retirement Accounts Is Harming Investors
and Disrupting the Market (Response to Questions 5, 6, 7)8
As you are aware, to receive commission-based compensation, the fiduciary rulemaking (through the
BIC exemption) requires broker-dealers to comply with a series of complex and burdensome
conditions, which expose broker-dealers to significant litigation risk. Many broker-dealers already have
limited their product offerings and advice options, and have jettisoned longstanding clients, because of
9
Moreover, the financial professionals that sell mutual funds require product offerings that are
consistent with the compensation requirements under the BIC exemption. Bringing these new product
offerings to market in an environment of regulatory uncertainty and shifting intermediary demands has
created and continues to create significant and unrecoverable costs for the fund industry.
7
-registered brokers and d -
8 As the Statement requests, we identify throughout our letter the particular question to which our response relates.
9 The BIC exemption requires a broker-dealer to comply with a series of complex and abstruse conditions, including for IRA
clients, a written contractual obligation to adhere to specific warranties about policies and procedures to mitigate conflicts,
unclear standards relating to compensation arrangements that seem to require identical compensation with respect to all
mutual fund products regardless of differences in selling agreements and service offerings, a variety of disclosure obligations
at various points in time, and a ban on class action waivers.
The Honorable Jay Clayton
August 7, 2017
Page 4 of 17
A. Investor Harm (Response to Question 5)
If implemented in its current form, and without accompanying changes to the retail market, the current
fiduciary rulemaking will bring an estimated $109 billion in financial harm to retirement savers,
according to ICI analysis.10 The increasing difficulty of providing commission-based accounts under
the fiduciary rulemaking is leading to reduced product choice, a move to asset-based arrangements that
may be more costly for buy-and-hold investors, and an increase in account minimums for commission-
based accounts. Many of those harmed will be savers with small account balances that cannot obtain
affordable financial advice as a result of the fiduciary rulemaking.
Many of these investors may find that broker-dealers are unwilling to continue offering them
transaction-based accounts, but that they do not meet the minimum balance that many investment
advisers require for a fee-based arrangement.11 As widely reported, intermediaries have announced a
variety of changes to service offerings, including no longer offering mutual funds in brokerage IRA
accounts and raising account minimums or discontinuing advisory services and commission-based
arrangements for lower balance accounts. Other firms have announced that they no longer will offer
IRA brokerage accounts at all, or will reduce web-based financial education tools.12
Indeed, in many instances, intermediaries have informed our members that they will no longer service
certain account holders because of concerns about being deemed an ERISA fiduciary under the
fiduciary rulemaking. When an intermediary resigns from an acc loses
the benefit of the advice and other services that intermediary provided. These
already number in the hundreds of thousands, and industry participants indicate that the numbers will
climb substantially as implementation efforts proceed.13
10 See Letter from Dorothy M. Donohue, Acting General Counsel, and David M. Abbey, Deputy General Counsel
Retirement Policy, Investment Company Institute, to Office of Exemption Determinations, Employee Benefits Security
Administration, Department of Labor, dated July 21, 2017, available at https://www.dol.gov/sites/default/files/ebsa/laws-
and-regulations/rules-and-regulations/public-comments/1210-AB82/00229.pdf
This would amount to $780 million per month in investor losses.
11 Whether a fee-based or a transaction-based account is more cost-effective for a particular investor may depend on factors
including th
12 See Wall Street Journal, February 6, 2017,
available at https://www.wsj.com/articles/a-complete-list-of-brokers-and-their-approach-to-the-fiduciary-rule-
1486413491.
13 Orphaned accounts are those from which an intermediary has resigned as broker-dealer of record because of its concerns
rulemaking. ICI informally surveyed its members in March regarding
notifications of dealer resignations. Thirty-one out of thirty-two mutual fund companies surveyed reported either having
received orphaned accounts or receiving notices regarding some volume of accounts that will become orphaned. Many
smaller mutual fund complexes have not yet received resignation notifications from intermediaries. Members have indicated
that, depending on the outcome of the rulemaking, they expect the volume of orphaned accounts to increase and that a
The Honorable Jay Clayton
August 7, 2017
Page 5 of 17
Other accounts, while not orphaned, will receive automated, rather than human, advice. Some have
asserted that so-called robo-advisors will be an adequate substitute for this lost human interaction,
but this may not be true in all cases, particularly for investors who seek guidance regarding event-
specific questions. Investors may benefit significantly from human advice on issues such as whether to
stay the course or shift investments to cash in time of market downturns or stress, whether to take a
withdrawal (or a loan, in the case of a plan), or whether to keep assets in a plan versus rolling them over
to an IRA.
In short, there is now clear evidence that the fiduciary rulemaking is harming investors in a number of
ways.
need for retirement planning, and increasing costs, particularly for those savers who can least afford it.14
B. Market Disruption (Response to Question 5)
DOL estimated that implementing the fiduciary rulemaking would cost $5 billion in the first year of
15 allowance for
the amount that asset managers, including mutual funds, will spend to develop products to assist
broker-dealers in complying with the BIC exemption, such as T shares16 and so-called . 17
In fact, intermediary requests for new product offerings are causing funds to incur significant and
unrecoverable costs as intermediaries continue to change course on the product offerings they need to
comply with the fiduciary rulemaking.
significant increase could affect their ability to service shareholders. The expectation is that the number of orphaned
accounts likely will run into the hundreds of thousands.
14 See
Letter from Dorothy M. Donohue, Acting General Counsel, and David M. Abbey, Deputy General Counsel Retirement
Policy, Investment Company Institute, to Office of Exemption Determinations, Employee Benefits Security
15 See DOL Regulatory Impact Analysis, 82 Fed. Reg. 16902, at 16907-8; and US Department of Labor, Employee Benefits
Retirement
Investment Advice Regulatory Impact Analysis for Final Rule and Exemptions (April 2016), at p. 10, available at
https://www.dol.gov/sites/default/files/ebsa/laws-and-regulations/rules-and-regulations/completed-rulemaking/1210-
AB32-2/conflict-of-interest-ria.pdf.
16 T shares generally have a uniform front-end load similar to an A share, but with a lower commission, generally around 2.5
percent.
17 -end load, deferred sales charge, or other asset-based fee for sales or distribution. See
SEC Interpretive letter (Jan. 11, 2017), available at https://www.sec.gov/divisions/investment/noaction/2017/capital-
group-011117-22d.htm.
The Honorable Jay Clayton
August 7, 2017
Page 6 of 17
For example, we estimated in March 2017 that funds already had spent upwards of $17 million in sunk
costs relating to only one segment of product changes the creation of T shares.18 The launch of a new
share class is complex and costly. Direct costs that funds incur related to a share class launch generally
include legal consultation, audit work, system modifications and establishment of product parameters
(e.g., account minimums, shareholder eligibility, rights of accumulation calculations), various filing fees
(e.g., NASDAQ, CUSIP), Blue Sky registration fees by state, print and typesetting costs for production
of regulatory documents, and seed money. These direct costs do not include compensation of full-time
nch a share class can vary widely
depending on several factors, the data from our members show that on average the direct cost to launch
a fund share class is $31,000. We estimated that funds may need to launch more than 3,500 T share
classes to comply with the rule. The cost of creating approximately 3,500 new share classes would total
at least $111 million.
The move toward T shares is a primary example of the inadvertent market disruption that the fiduciary
rulemaking has caused. Many funds have been developing T shares, which in most cases the industry
expects to use only as a temporary solution. A sampling of our members19
declining interest in T shares, and confirms that this development is due in part to a growing perception
that clean shares offer a better long-term solution. ICI members also report that many of their key
intermediary partners are strongly considering using mutual fund clean share classes in both fee-based
18 See Letter from Brian Reid, Chief Economist, and David W. Blass, General Counsel, Investment Company Institute, to
DOL, dated March 17, 2017, available at https://www.dol.gov/sites/default/files/ebsa/laws-and-regulations/rules-and-
regulations/public-comments/1210-AB79/01073.pdf.
19 ICI informally surveyed its members regarding their adoption of T shares. Two-
survey indicated they had requested SEC approval to introduce T shares to the market, yet only 17% of respondents have
actually launched T shares, and another 11% plan to launch later this year. The majority of respondents (approximately
72%) indicated there is not sufficient intermediary demand to warrant the launch of T shares.
The Honorable Jay Clayton
August 7, 2017
Page 7 of 17
and commissionable account arrangements but that certain obstacles20 prevent rapid adoption of clean
shares.21
II. SEC Should Establish and Enforce a Best Interest Standard for Broker-Dealers; DOL
Should Create an Exemption that Defers to an SEC-Governed Standard (Response to
Questions 5, 6, 8, 9, 14, 17)
We recommend below that the SEC take the lead in establishing and enforcing a best interest standard
for broker-dealers that would apply consistently across retirement and non-retirement accounts.22 This
enhanced standard of conduct would better serve investors and would mitigate the harms that the
fiduciary rulemaking is causing. We urge the SEC to coordinate closely with DOL so that DOL
explicitly recognizes the best interest standard of conduct in a new, streamlined prohibited transaction
exemption for financial services providers that are subject to an SEC-governed standard of conduct.
We explain below the contours of our recommended standard of conduct for broker-dealers, including
using the FINRA defin recommend that investment advisers remain
subject to their existing fiduciary duty.
20 These obstacles include: (1) intermediaries must modify significantly both brokerage and sub-account recordkeeping
transactions and report this information on shareholder confirmations; (2) intermediaries must determine how clean shares
(3) funds may require intermediaries to execute an addendum to selling agreements to clarify their role as broker when
offering clean shares. The contract vetting and sign-off process takes time to execute, especially considering that funds
etail intermediary arrangements. While not all intermediaries may
choose to offer clean shares, the number of agreement updates to allow intermediaries to sell clean shares to retail investors
could be significant. ICI estimates that the total cost to the fund industry to implement clean shares could approach $100
million.
21 A number of our members also report that a large portion of their intermediary partners have not contacted them
regarding their compliance plans, which leaves fund firms uncertain about which product offerings they should be
developing.
22 This standard would be consistent with Section 913 of the Dodd-Frank Wall Street Reform and Consumer Protection
-
standard of conduct for brokers and dealer
under the Investment Advisers Act of 1940. Section 913 explicitly provides that receiving commission-based compensation,
in itself, should not be considered a violation of a
The Honorable Jay Clayton
August 7, 2017
Page 8 of 17
A. SEC Should Take the Lead in Establishing and Enforcing a Best Interest Standard for
Broker-Dealers (Response to Questions 5, 6, 8, 9)
We agree with you that the principles of clarity, consistency, and coordination should guide reform in
this area.23 We explain below why an SEC-led effort to establish a best interest standard of conduct, in
coordination with DOL mlined exemption, will best achieve these objectives.
1. SEC Standard Would Provide Clarity (Response to Questions 8, 9)
Only the Commission, as the primary regulator of broker-dealers, is in a position to issue a best interest
standard of conduct that will achieve the clarity that both investors and markets sorely need. Only the
Commission can issue a standard of conduct that will apply to broker- across both
retirement and non-retirement accounts. Doing so would avoid the confusion of applying two
inconsistent standards to broker-dealer conduct and would make clear to broker-dealers their
obligations, and to investors the duties that the broker-dealers that service their accounts owe them.
Appropriate disclosure obligations under the standard would help ensure that investors understand the
broker- and the standard of conduct that applies to the relationship.24
The SEC also could enforce a best interest standard directly, unlike the DOL. As the primary regulator
of broker-dealers, the SEC has enforcement authority over them both directly and through FINRA.
An SEC-issued best interest standard therefore would avoid the risk, expense, and uncertainty that the
has created because of its reliance on a private right of action for enforcement.25
2. SEC-Governed Standard of Conduct Would Create Consistency Across Retirement
and Non-Retirement Accounts (Response to Questions 8, 9)
A best interest standard for broker-dealers also would ensure a consistent standard for broker-dealers
whether they are providing recommendations to investors with respect to their retirement or non-
retirement accounts. Broker-dealers that choose to comply with the BIC exemption currently find
themselves subject to an ERISA-based fiduciary standard of conduct that, as the DOL applies it, is
23 See Statement, supra note 2.
24 Id. (Question 1).
25 DOL included the private right of action specifically because it does not have enforcement authority over IRAs. The
retirement investors,
further detail. See r to DOL, supra note 14.
The Honorable Jay Clayton
August 7, 2017
Page 9 of 17
consistent with neither the fiduciary standard that applies to investment advisers nor the suitability
standard that applies to broker-dealers.26 We set out in an appendix to this letter the existing standards
of conduct that apply to investment advisers providing advice to their clients, broker-dealers providing
recommendations to their customers, and intermediaries providing certain types of advice to plans
subject to ERISA.
3. SEC Should Work with DOL to Ensure a Coordinate
Retirement and Non-Retirement Accounts (Response to Question 5, 6)
Were the SEC to develop a best interest standard, and DOL to establish a corollary exemption
recognizing the standard, it -
retirement accounts. DOL recently released a request for information (RFI) that identifies a number of
possible changes to the BIC exemption and questions that imply likely future changes to the fiduciary
rule itself.27
updated standards of conduct applicable to the provision of investment advice to retail investors . . . a
streamlined exemption or other change [could] be developed for advisers that comply with or are
28 We believe it could, and recommend that DOL explicitly recognize
the best interest standard of conduct in a new streamlined prohibited transaction exemption for
financial service providers that are subject to an SEC-governed standard of conduct.29 The application
of and compliance with one of these standards of conduct should be sufficient to meet a prohibited
transaction exemption for advice under ERISA and the Code.
We cannot overstate the importance of SEC-DOL coordination given the upcoming January 1, 2018
full compliance date for the fiduciary rulemaking. In addition, we urge the SEC and DOL to
synchronize efforts with respect to timing to prevent further investor harm and confusion, and avoid
unnecessary implementation and compliance costs. For example, to provide time to coordinate with
26 For example, under the fiduciary rulemaking, an investment adviser may be deemed an ERISA fiduciary when engaging in
discussions with a prospective client about whether to hire the adviser. Imposing ERISA fiduciary status at this stage of the
relationship creates unnecessary operational complexities.
27 Request for Information Regarding the Fiduciary Rule and Prohibited Transaction Exemptions, 82 Fed. Reg. 31278 (Jul. 6,
2017), available at https://www.gpo.gov/fdsys/pkg/FR-2017-07-06/pdf/2017-14101.pdf. ICI submitted a response to the
RFI today. See supra note 14.
28 Id. the existing regulatory regime for IRAs by the Securities and Exchange
Commission, self-regulatory bodies (SROs) or other regulators provide consumer protections that could be incorporated
29 We explain this recommendation in detail in separate correspondence that we provided to DOL today. We recommend
to DOL that this streamlined prohibited transactions exemption also cover SEC-registered investment advisers that are
subject to an SEC-governed fiduciary duty standard of conduct.
The Honorable Jay Clayton
August 7, 2017
Page 10 of 17
respect to a consistent standard of conduct, we have urged DOL to immediately by August 15,
2017 issue an interim final rule delaying the January 1, 2018 applicability date for one year.30 In
conjunction with the postponement, we recommended that DOL announce that it expects to finalize
modifications to the fiduciary rule and related prohibited transaction exemptions prior to January 1,
2019 and that the applicability date of the modified rule and exemptions will become effective no
sooner than January 1, 2020.
broker-dealers within this same timeframe, so that a corollary DOL exemption for SEC-regulated
entities can be operational. Coordinated efforts toward a consiste
protections without imposing unnecessary, harmful burdens, and legal risks on the financial
professionals serving them. A coordinated effort also aligns with other Administration directives31 and
reflects the reality that individuals who seek financial guidance often have both retirement accounts and
non-retirement accounts. It would permit these individuals to receive guidance that reflects consistent
and compatible regulatory requirements.
We also urge the SEC to work with state regulators through the North American Securities
Administrators Association (NASAA) as the SEC considers standards of conduct for financial
professionals. This coordination should help forestall states from adopting inconsistent standards of
conduct. One state recently revised its law to impose a fiduciary duty on certain investment advisers
and broker-dealers.32 We understand that other states may have enacted, or be considering, similar
laws. If states move in this direction, not only might standards differ among the states, but they may be
inconsistent with any federal standards, causing confusion for both financial professionals and their
customers. To avoid this result, we urge the Commission to exercise its authority under Section 19(d)
33 to encourage a consistent best interest standard of
30 See supra note 10.
31 See Presidential Executive Order on Enforcing the Regulatory Reform Agenda, issued on February 24, 2017 (stating that
ulatory
available at https://www.whitehouse.gov/the-press-office/2017/02/24/presidential-
executive-order-enforcing-regulatory-reform-agenda; and Presidential Executive Order on Reducing Regulation and
Controlling Regulatory Costs, issued on January 30, 2017 (directing agencies to identify at least two existing regulations to
be repealed for every new regulation proposed), available at https://www.whitehouse.gov/the-press-
office/2017/01/30/presidential-executive-order-reducing-regulation-and-controlling.
32 See Nevada Senate Bill No. 383, 79th Sess. (2017).
33 Section 19(d) of the Securities Act sets out a policy of greater federal and state cooperation in securities matters including,
among other things, maximum uniformity in federal and state regulatory standards. See Section 19(d)(2)(B) of the
Securities Act.
The Honorable Jay Clayton
August 7, 2017
Page 11 of 17
conduct for broker-dealers. Coordination with the states will promote uniformity and predictability of
regulation, to the benefit of investors, regulators, and financial professionals.
B. Best Interest Standard of Conduct for Broker-Dealers (Response to Question 8, 9, 14,
17)
We recommend that the SEC establish a clearly articulated best interest standard of conduct that
would apply to broker-dealers providing recommendations to retail investors, regardless of whether
those recommendations are made with respect to retirement accounts. The best interest standard of
conduct that ICI recommends for broker-dealers would enhance the existing suitability requirements
and other obligations that currently apply to broker-dealers under the Exchange Act, the rules
thereunder, and FINRA rules. 34
Our recommended best interest standard of conduct is consistent with the historical broker-dealer
business model. A best interest standard would fit well with the transactional nature of a broker-
-based compensation broker-dealers typically receive. It also
would permit broker-dealers to continue to provide the types of products and services that they offer in
the ordinary course and customers have come to expect. The standard would require appropriate
disclosure, including of material conflicts.
1. Description of Best Interest Standard of Conduct for Broker-Dealers (Response to
Questions 8, 9, 17)
Best Interest Standard of Conduct. Our recommended best interest standard would require that a
broker- recommendation to a retail customer in a non-discretionary account be in that
an explicit duty of
loyalty and a duty of care, with the following affirmative obligations:
Duty of Loyalty
• The standard would require that a broker-d
recommendation to a retail customer not put the broker-
34 Generally, broker-
See 2011 SEC Study, supra note 5, at p. 54 (citing, e.g.,
U.S. v. Skelly
The Honorable Jay Clayton
August 7, 2017
Page 12 of 17
Duty of Care
• Diligence, Care, Skill, and Prudence. The standard would require a broker-
recommendation to a retail customer to reflect (1) reasonable diligence;35 and (2)
36
Fair and Reasonable Compensation. A broker-dealer would be required to charge no more than
reasonable compensation for services to its customer.37
Disclosure. The best interest standard would require that the broker-dealer disclose to the customer
certain key aspects of its relationship with the customer such as the type and scope of services
provided, the applicable standard of conduct, the types of compensation it or its associated persons
receive, and any material conflict of interest.
No Misleading Statements. A broker-dealer would be prohibited from making any misleading
statements about the transaction, compensation, or conflicts of interest.
Policies and Procedures. Broker-dealers would be subject to existing regulation requiring them to
adopt policies and procedures reasonably designed to prevent violations of the applicable standard of
conduct.38 s and supervisory system to be
reasonably designed to achieve compliance with applicable securities laws and regulations and FINRA
rules. The recommended policies and procedures would fall within the scope of this FINRA
requirement.
Application of Standard. The standard would be triggered whenever a broker-dealer makes a
recommendation to any customer having a non-
39
Scope of Standard. A best interest standard of conduct for broker-dealers would permit the broker-
dealer to limit the scope, nature, and anticipated duration of the relationship with the customer.
35 See FINRA Rule 2111.
36 See FINRA Rule 2111.04.
37 See FINRA Rules 2121 and 2122.
38 See FINRA Rule 3110.
39 See FINRA Rule 2111.
The Honorable Jay Clayton
August 7, 2017
Page 13 of 17
A broker-dealer would be able to engage in the following activities or practices, consistent with the best
interest standard, if the broker-dealer provides appropriate disclosure and the product or service is in
the best interest:
• Selling an investment product and receiving compensation in the form of commissions or other
traditional broker-dealer compensation for customer transactions.40
• Selling proprietary investment products.
• Engaging in principal trading, subject to appropriate limitations, disclosure, and customer
consent.
We recognize that principal trading is one of the more difficult areas that the SEC will need to address
through any rulemaking articulating a standard of conduct.41 A broker-dealer acting as principal in
transactions with customers raises the potential for self-dealing. The SEC must address this potential
conflict, but also must recognize that dealer activities such as trading as principal have the potential to
benefit customers through enhanced liquidity, expanded investment choices, and better trade
execution.
Advisers Act could serve as a model to address the potential conflicts that principal trading raises for
broker-dealers, without imposing all the requirements of the section, including trade-by-trade
disclosure and customer consent. 42 In considering the appropriate restrictions and disclosures that
40 We note that a principal underwriter of a mutual fund (i.e., a limited-purpose broker-dealer) that simply sells fund shares
should not be subject to a best interest standard of conduct provided, of course, it does not make a recommendation to a
retail investor.
41 -Dealers noted that Dodd-Frank Act Section 913(g) requires
that the standard of conduct applicable to broker- (1) and (2) of the
that the omission of a reference to Section 206(3) appears to reflect a Congressional intent not to mandate the application
of that provision to broker-dealers when providing personalized investment advice about securities to retail investors
(though granting the Commission the authority to impose these types of restrictions). 2011 SEC Study, supra note 5, at p.
119.
42 See Question 17 of the Statement (asking whether the Commission should consider any material changes to the
assumptions in its 2013 request for data as part of its continued review and analysis of this area). This request for data, in
connection with the Dodd-Frank Section 913 study, sought information on the benefits and costs that could result from
various alternative approaches to standards of conduct for broker-dealers and investment advisers. See Letter from Karrie
McMillan, General Counsel, Investment Company Institute, to Elizabeth M. Murphy, Secretary, US Securities and
Exchange Commission, dated July 3, 2013, available at https://www.sec.gov/comments/4-606/4606-3103.pdf (providing
comments on 2013 SEC Request for Data, supra note 5).
The Honorable Jay Clayton
August 7, 2017
Page 14 of 17
should apply to broker-
interpretations under Section 206(3) of the Advisers Act for registered investment advisers.43
Certain common activities not constituting the making of a recommendation also should not cause
broker-dealers to be subject to a best interest standard. For example:
• Offering the use of financial calculators or similar investment tools for general informational
purposes.44
• Providing information about investment products derived from third-party sources, such as
prospectuses, fund fact sheets, and independent third-party ratings information.
• Executing unsolicited trades.
• Servicing orphaned accounts, including a limited purpose broker-dealer (i.e., fund distributor)
directly with the fund and not re-establishing an intermediary relationship.
2. ion 14, 17)
In crafting a best interest conduct standard for broker-dealers, we urge the SEC to define
We explain the basis for this suggestion below.45
subject a broker-dealer to a best interest standard, and appropriately reflect the typically episodic nature
of a broker-
43 For example, the Commission should consider the circumstances under which trade-by-trade disclosure and consent
should be required, and how the requirements of Section 206(3) should apply to broker-dealers that are affiliated with
registered investment advisers.
44 We recognize that the use of these types of tools may, in some circumstances, entail a recommendation, in which case the
broker would be subject to the best interest standard.
45 We note that because we are suggesting a distinct best interest standard of conduct for broker-dealers, and that the
2013 request for data, would no
See SEC 2013 Request for Data, supra note 5; Question 17
of the Statement.
The Honorable Jay Clayton
August 7, 2017
Page 15 of 17
approach to whether a communication constitutes a recommendation46 using objective criteria.47 In
determining whether a communication is a recommendation, key considerations are: (1) whether
given the content, context and manner of presentation a particular communication from a firm or
associated person to a customer reasonably would be viewed as a suggestion that the customer take
action or refrain from taking action regarding a security or investment strategy;48 and (2) the extent to
which the communication is individually tailored to the customer.49
FINRA has issued a robust
practical guidance for common situations and activities. Of particular note, existing FINRA guidance
provides clarity around the treatment of certain activities that currently is uncertain, ambiguous, or
problematic under the fiduciary rulemaking e.g., certain call center activities50 and recommendations
to increase contributions to a retirement account.51 The clarity and objectivity of the FINRA
definition also would provide needed certainty to fund transfer agents and limited purpose broker-
dealers providing services to so- which are expected to number in the
hundreds of thousands as a result of the fiduciary rulemaking.52
46 See, e.g., Online Suitability, NASD Notice to Members 01- -
available at www.finra.org/web/groups/industry/@ip/@reg/@notice/documents/notices/p003887.pdf.
47 Know Your Customer and Suitability, FINRA Regulatory Notice 11- -
available at http://www.finra.org/sites/default/files/NoticeDocument/p122778.pdf.
48 Id.; see also NASD Notice to Members 01-23, supra note 47.
49 customer or customers about a specific
Regulatory Notice 11-02, supra note 48; see also NASD Notice to Members 01-23, supra note 47.
50 FINRA ha
-
dealers could conduct certain call center activities. Even the most basic information could trigger ERISA fiduciary status
and prohibited transactions. While the definition of advice under ERISA technically excludes some of this information, the
a chill on broker-dealers providing investment education to retirement savers, due to the
risk of inadvertently triggering ERISA fiduciary status. See Letter from Brian Reid, Chief Economist, and David W. Blass,
General Counsel, Investment Company Institute, to DOL, dated April 17, 2017, at p. 19, available at
https://www.dol.gov/sites/default/files/ebsa/laws-and-regulations/rules-and-regulations/public-comments/1210-
AB79/01409.pdf.
51 See FINRA Reminds Firms of Their Responsibilities Concerning IRA Rollovers, Regulatory Notice 13-45 (Dec. 2013),
available at http://www.finra.org/sites/default/files/NoticeDocument/p418695.pdf. The fiduciary rule treats an IRA
rollover recommendation as fiduciary advice, even when no discussion of specific securities or investment property takes
place. See supra note 14.
52 See supra note 13.
The Honorable Jay Clayton
August 7, 2017
Page 16 of 17
C. y Duty Should Remain (Response to Question 8)
We recommend that investment advisers remain subject to the strong, longstanding fiduciary duty that
above. The SEC comprehensively regulates registered investment advisers under the Advisers Act, and
registered funds under the Investment Company Act of 1940. These laws, the rules thereunder, and
the robust body of formal and informal staff guidance that has developed around them, create a
comprehensive framework governing all aspects of the registered fund advisory business. A rich body of
contemplates the advisory business model rather than the transaction-based broker-dealer business
model. This high standard of conduct, with its well-developed body of law, has served investors,
including those in registered investment companies, for over seven decades.53
* * *
53
Exchange Act or FINRA rules that apply to broker-dealers. FINRA rules reflect the transactional nature of the broker-
dealer business. These rules are inconsistent with the typically ongoing, relationship-based business of an investment
adviser, and applying them in addition to the existing Advisers Act regulatory structure would result in overlapping and
conflicting regulatory requirements.
The Honorable Jay Clayton
August 7, 2017
Page 17 of 17
III. Conclusion
We hope that our views assist you and the full Commission as you consider how to proceed in this area.
We suggest that the Commission move forward promptly with a formal proposal on an enhanced
standard of conduct for broker-dealers, and look forward to commenting in more detail. We and our
members are glad to assist in any way that would be helpful. Please contact me at (202) 218-3563 or
ddonohue@ici.org, Sarah Bessin at (202) 326-5835 or sarah.bessin@ici.org, or Linda French at (202)
326-5845 or linda.french@ici.org if you have questions, or we may be of assistance.
Sincerely,
/s/Dorothy M. Donohue
Dorothy M. Donohue
Acting General Counsel
cc: The Honorable Michael S. Piwowar
The Honorable Kara M. Stein
David W. Grim, Director, Division of Investment Management
Heather Seidel, Acting Director, Division of Trading and Markets
A-1
Appendix
We explain below the different standards of conduct that apply to investment advisers providing advice
to their clients, broker-dealers providing recommendations to their customers, and intermediaries
providing certain types of advice to plans subject to ERISA. This discussion provides context for the
best interest standard of conduct we recommend for broker-dealers, and the corollary streamlined
prohibited transaction exemption that we recommend DOL adopt.
I. Investment Advisers
Under the Investment Advi
fiduciary duty that requires it to act in the best interests of its clients, including a duty of loyalty and a
duty of care.1 As part of its duty of loyalty, an investment adviser either must eliminate, or fully disclose
to its clients and obtain their consent regarding, any material conflicts of interest.2 Investment advisers
typically charge asset-based fees and have discretionary authority over client accounts. Their fiduciary
relationship with its client. 3
II. Broker-dealers
-dealer is
subject to a suitability standard that requires the broker-
a recommended transaction or investment strategy involving a security or securities is suitable for the
4 This standard may require a broker-dealer making a recommendation, under certain
1 This fiduciary standard is not set forth explicitly in the Advisers Act. Rather, the Supreme Court has interpreted the
antifraud provisions of the Advisers Act as imposing a fiduciary duty on advisers. SEC v. Capital Gains Research Bureau,
Inc., 375 U.S. 180, 194 (1963); see also Transamerica Mortgage Advisors, Inc
legislative history leaves no doubt
standard has been interpreted further through a series of court cases and SEC guidance over the years.
2 See Capital Gains, supra
eliminate, or at least expose, all conflicts of interest which might incline an investment adviser consciously or
unconsciously
3 duty
may depend on the scope of the advisory relationship. See, e.g., Duties of Brokers, Dealers, and Investment Advisers, SEC Rel.
No. 34-69013, IA-3558, at n.37 (Mar. 1, 2013), available at https://www.sec.gov/rules/other/2013/34-69013.pdf.
4 have a reasonable basis to believe that a
recommended transaction or investment strategy involving a security or securities is suitable for the customer, based on the
information obtained through the reasonable diligence of the member or associated person to ascertain the customer's
A-2
circumstances, to disclose certain material conflicts of interest to its customers.5 Broker-dealers
typically do not exercise discretionary authority over customer accounts6 and generally provide advice
that is incidental to their business as broker-dealers.7 A broker-
transactional in nature with transactions effected at the behest or with the approval of the
customer and as such may be episodic. The suitability standard of conduct applies to broker-dealers
when they provide recommendations to their customers and generally does not apply on an ongoing or
continuous basis. Broker-dealers also are subject to a well-established body of prescriptive rules and
guidance governing their conduct under the FINRA rules (e.g., just and equitable practices, best
execution, fair and reasonable compensation, books and records).
III. Advice Providers under ERISA
When an investment adviser, broker-dealer, or other intermediary provides certain types of advice with
respect to a plan or account subject to ERISA, it is subject to a broad fiduciary standard of conduct.
erefore would be subject
to the ERISA fiduciary standard of conduct. An ERISA fiduciary is subject to a duty of loyalty, a duty
of prudence,8 and must comply with plan documents, diversify plan investments, and pay only
reasonable plan expenses from plan assets.9
-based approach to regulation,10 ERISA takes a per se prohibition-
based approach, prohibiting ERISA fiduciaries from engaging in a broad range of transactions that may
present a conflict of interest, such as providing advice that impacts their compensation (e.g., receiving
variable compensation).11 These transactions are prohibited even if the potential conflict has been
5 See FINRA Report on Conflicts of Interest (Oct. 2013), available at
http://www.finra.org/sites/default/files/Industry/p359971.pdf.
6 Generally, broker-
See Study on Investment Advisers and
Broker-Dealers, at p. 54 (Jan. 2011), available at https://www.sec.gov/news/studies/2011/913studyfinal.pdf (citing, e.g.,
U.S. v. Skelly
7 See Section 202(a)(11)(C) of the Advisers Act.
8 See ERISA Section 404(a)(1)(B) (i.e.
skill, prudence and diligence under the circumstances then prevailing that a prudent man acting in a like capacity and
9 See ERISA Section 404.
10 See Speech by Jay Clayton, Chair, Securities and Exchange Commission, at the Economic Club of New York (Jul. 12,
2017), available at https://www.sec.gov/news/speech/remarks-economic-club-new-york (discussing the soundness of the
-based approach to regulation).
11 See ERISA Sections 406-407 (29 CFR, et. seq.).
A-3
disclosed fully and the investor provides his or her written consent. To engage in a prohibited
transaction, an ERISA fiduciary must meet one of the prohibited transaction exemptions, such as the
recently adopted BIC exemption that permits financial professionals to receive variable compensation if
it complies with certain conditions. Unfortunately, the BIC exemption is unworkable for certain
products and imposes significant class action risk that many financial intermediaries are unwilling to
incur, particularly for smaller balance accounts.
B-1
Appendix B1: Modifications to the Fiduciary Rulemaking Must Be Informed by a Comprehensive
Impact Analysis.
The Investment Company Institute (ICI) has shown in a number of letters to the Department of Labor
analysis.2 Rather than serving as a tool to understand a problem and determine the best solution, the
marketplace and used the 2015 RIA and 2016 RIA3 to justify that effort. The result is an impact
analysis that focuses on claims that support the Depar
that raise contrary conclusions regarding that narrative. In particular, the 2015 RIA and 2016 RIA (1)
fail to address adequately the harms of the rule
Memorandum,4 and (2) base their conclusions on a limited review of the marketplace, and then
misapplies the academic studies on which it relies causing it to overstate by a factor of 15 to 50 times
1
82 Fed. Reg. 31278 (Jul. 6, 2017), available at https://www.gpo.gov/fdsys/pkg/FR-2017-07-06/pdf/2017-14101.pdf.
2 See, for example, letter from Brian Reid and David W. Blass, to Office of Regulations and Interpretations, Employee
https://www.ici.org/pdf/15_ici_dol_fiduciary_reg_impact_ltr.pdf; supplemental letter from Brian Reid and David W.
Blass, to Office of Regulations and Interpretations, Employee Benefits Security Administration, US Department of Labor
https://www.ici.org/pdf/15_ici_dol_ria_comment.pdf; and supplemental letter from Brian Reid and Sean Collins, to
Joseph Piacentini, Director, Office of Policy and Research & Chief Economist, Employee Benefits Security Administration,
https://www.ici.org/pdf/15_ici_dol_ria_comment_supp.pdf. These letters respond to the RIA supporting the
s in our
Also see letter from Brian Reid and David W. Blass, to Office of Regulations and
Interpretations, Employee Benefits Security Administration, US Department of Labor (March 17, 2017), available at
https://www.ici.org/pdf/17_ici_dol_fiduciary_applicability_ltr.pdf and letter from Brian Reid and David Blass, to Office of
Regulations and Interpretations, Employee Benefits Security Administration, US Department of Labor (April 17, 2017),
available at https://www.ici.org/pdf/17_ici_dol_fiduciary_reexamination_ltr.pdf
3 US Department of Labor, Employee Benefits Security Administration, Fiduciary Investment Advice Regulatory Impact
Analysis https://www.dol.gov/sites/default/files/ebsa/laws-and-
regulations/rules-and-regulations/proposed-regulations/1210-AB32-2/conflictsofinterestria.pdf; and US Department of
Labor, Em
Conflicts of Interest Retirement Investment Advice Regulatory Impact Analysis for Final Rule and Exemptions (April
https://www.dol.gov/sites/default/files/ebsa/laws-and-regulations/rules-and-
regulations/completed-rulemaking/1210-AB32-2/conflict-of-interest-ria.pdf.
4 See White House memorandum to the Secretary of Labor, dated February 3, 2017 and published at 82 Fed. Reg. 9675
(February 7, 2017), available at https://www.gpo.gov/fdsys/pkg/FR-2017-02-07/pdf/2017-02656.pdf
B-2
any potential benefits of the rule.5 An impact analysis that corrects for these omissions and flaws will
lead the Department to conclude that a more principles-based rule consistent with our
will better protect investors while ensuring the
continuation of affordable access to financial guidance to help individuals prepare for their financial
needs.
A. The Department Must Consider the Harms of the Rule in Determining Needed
Modifications.
There can be no denying that the final rule is having a consequential impact on the marketplace.6 As has
been widely reported, several large intermediaries have announced a variety of changes to service
offerings, including firms announcing that they will no longer offer mutual funds in IRA brokerage
accounts; others no longer offering any IRA brokerage accounts at all; firms reducing web-based
financial education tools; and others announcing that account minimums will be raised or that advisory
services for lower-balance accounts will be discontinued.7 Indeed, in many instances, intermediary
partners have informed our members that they will no longer service certain account holders in light of
the rule. These so-
will be left without access to advice (and industry participants indicate that the numbers will climb
substantially as implementation efforts proceed). In short, there is now clear evidence that the rule is
already harming, and will increasingly harm, investors in a number of ways. Many will be forced to pay
more for advice as they lose access to commission-based arrangements.
particularly those with
small account balances as investors risk losing access to advice due to
changes, being abandoned by intermediaries, and having reduced access to information from call centers
and websites. Over time, investors who no longer have access to advice are likely to experience lower
returns because of poor asset allocation and market timing, or because they incur tax penalties by taking
early withdrawals. While the Department has suggested that new innovations in computerized advice
models so- will serve such dislocated investors, it is clear that robo-advice will
not be an adequate substitute for many of these investors. These concerns, which are discussed in detail
5
potential harm to investors if the rule was not made effective, see pages 18 through 28 of
6 particularly those with small to moderate
account balances
having to pay more for and/or losing financial advice are based on unsupported assumptions that are contradicted by
in See 2016 RIA at p. 166.
7 See Wall Street Journal, February 6, 2017,
available at https://www.wsj.com/articles/a-complete-list-of-brokers-and-their-approach-to-the-fiduciary-rule-
1486413491. See also footnote 5 of IC supra.
B-3
Changing business models are leaving many investors without advice. As described above,8
intermediaries have been changing their business models in response to the uncertainties caused by the
final rulemaking. For example, some investors in commission-based accounts are being moved to fee-
based accounts. While both compensation models (fee-based and commission-based) have their
advantages, the commission-based model can be a more cost-effective means to receive advice,
particularly for buy-and-hold investors, which is the case for many investors with modest-sized
accounts.9 Moreover, fee-based accounts in many cases will not be available to the significant percentage
of IRA investors who cannot meet minimum account balance requirements.
Currently, fee-based advisors often require minimum account balances of $100,000 because, even with
a 1 percent fee, accounts with fewer assets generate too little income to make the provision of ongoing
advice profitable. It warrants critical reflection in this regard that 76 percent of investors in traditional
IRAs in The IRA Investor DatabaseTM have less than $100,000 in traditional IRA assets.10 And 22.2
million US households hold IRA assets of less than $100,000, with low- and middle-income households
more likely to have IRA balances below $100,000.11 These investors the very investors the fiduciary
rule is intended to protect are the ones most likely to lose access to advice if the rulemaking is not
significantly modified.
-balance accounts. Many intermediaries plan to
accounts deemed undesirable or uneconomic in light of the rule. Distribution
partners already have notified many of our members that they plan to resign as broker-dealer of record
and in some cases as custodians for certain blocks of business. Some intermediaries have begun the
resignation process, while others have not yet done so because they are waiting on the resolution of the
rule. A sample of our members12 reports that the average account balance of those accounts where an
8 See text accompanying footnote 7, supra and footnote 5 , supra.
9 See, for example, April 17 Letter, which shows varying outcomes for investment in a
commission-based account versus a fee-based account.
10 ICI maintains an account-level database with nearly 17 million IRA investors. The aim of this database is to increase
public understanding of this important segment of the US retirement market by expanding on the existing household
surveys and Internal Revenue Service (IRS) tax data on IRA investors. By tapping account-level records, research drawn
from the database can provide important insights into IRA investor demographics, activities, and asset allocation decisions.
The database is designed to shed light on key determinants of IRA contribution, conversion, rollover, and withdrawal
activity, and the types of assets that investors hold in these accounts.
11 Federal Reserve Board 2103 Survey of Consumer Finances. Even including taxable investable assets that IRA investors
could bring to a financial advisor, half of IRA-owning households still would be unable to meet the typical $100,000
minimum. Id.
12 ICI informally surveyed its members regarding such notifications regarding dealer resignations. Thirty-one out of 32
mutual fund companies surveyed reported either having received orphaned accounts or receiving notices regarding some
volume of accounts that will become orphaned. Many smaller mutual fund complexes have not yet received requests from
intermediaries asking to resign from accounts. Members have indicated that, depending on the outcome of the rule, they
expect the volume of orphaned accounts to increase and that a significant increase could affect their ability to service
shareholders. We expect that the number of orphaned accounts likely will run into the hundreds of thousands.
B-4
intermediary has resigned is $17,138.13 If the rule is not revised or rescinded, many owners of these
orphaned accounts will be left without access to advice, unless they are able to find other intermediaries
who are willing to take their accounts.
The rule is having a chilling effect on exchanges of information through call centers. The fiduciary
rulemaking has severely reduced the availability of commonplace exchanges of information previously
provided at no cost to millions of retirement savers through call centers, walk-in centers, and websites.
Even the most basic information could trigger ERISA fiduciary status and prohibited transactions.
While some of this information may be technically excluded from the definition of advice, the rule is
casting a chill on the provision of investment education to retirement savers, due to the risk of
inadvertently triggering fiduciary status.
Robo-advice will not be an adequate substitute. One mechanism for providing advice that has
accelerated as a result of the rule is the so-called robo-advisor (computer-programmed advice delivered
online).14 Robo-advisors are viewed as providing a cost-effective alternative by delivering computer-
generated, online advice with little or no human interaction to investors. The Department frequently
has touted robo-advice and other online advice as a solution for those investors who may otherwise lose
access under the rule.15
While online guidance has a helpful and growing role to play in assisting investors, it is reckless to
presume that such services are a suitable substitute for human interaction in many circumstances.
Among the five largest financial institutions that offer robo-advice models, only one provides human-
assisted robo-advice for accounts under $50,000,16 and just two firms provide human-assisted advice for
13 This $17,138 figure is the median of the average account balances for orphaned accounts, as reported by 27 of 31 fund
companies that were able to report average account sizes for orphaned accounts. This sample of 27 fund complexes is
representative of a broad spectrum of the industry: the median size of long-term fund mutual assets under management of
these complexes is $116 billion, with the largest complexes having long-term mutual fund assets of more than $1 trillion and
the smallest with long-term mutual fund assets of less than $5 billion.
14 The top five digital advisers in the United Stated managed approximately $44 billion in assets at the end of 2015, growing
to an estimated $73 billion in assets just one year later. In 2011, there were 11 digital advisory firms launched in the United
States; this number grew to 44 in 2015. KPMG estimates that assets managed through all digital advice platforms will grow
Blackrock Viewpoints, September
2016. pp. 4 - Statista Digital Market Outlook, February 2017. See o
15 - Investment News, June 19, 2015,
available at http://www.investmentnews.com/article/20150619/FREE/150619892/dol-secretary-perez-touts-wealthfront-
as-paragon-of-low-cost.
16 For example, one well-known robo-advisor, Betterment, offers customers with assets of at least $100,000 the option of a
consultation with a financial adviser once a year, but that service―called Betterment Plus ―costs 40 basis points, up from
25 basis points for the digital-
See
Investment News, January 31, 2017, available at
http://www.investmentnews.com/article/20170131/FREE/170139989/betterment-now-offering-human-advice-with-its-
B-5
accounts under $100,000. It is unlikely that robo-advice without human assistance will be a good
substitute for the guidance offered by human representatives at financial services firms, particularly in
times of market downturns or stress.
Finally, the experience of plans offering online advice shows that the Department should be cautious
about concluding that robo advice will compensate for the loss of human advice services. As reported by
Financial Engines, only 5.4 percent of participants utilized the online advice service available through
ipants
may be more engaged, have a stronger desire to be hands-on and be more comfortable using web-based
17
Studies quantify the impact of loss of advice on investor returns. A number of studies show that the
loss of advice has a negative impact on investor returns.18 For example, a 2013 Morningstar study19
focused on five financial planning decisions and techniques, finding that advice creates value in each of
the five categories, for a total increased gain of 1.6 percent, compared to the baseline when no advice is
received. An additional Morningstar study showed that financial advice can help investors improve
their optimal timing of taking Social Security benefits, adding gains of another 0.74 percent per year.20
Combining both estimates, these studies suggest that better financial decision making achieved through
robo. Personal Capital, which also offers human-assisted automated advice for accounts with at least $25,000, charges a
management fee of 89 basis points for accounts under $1 million (see https://www.personalcapital.com/).
17 Financial Engines and Aon Hewitt, Help in Defined Contribution Plans: 2006 through 2012 (May 2014), available at
https://corp.financialengines.com/employers/FinancialEngines-2014-Help-Report.pdf.
18 The American Action Forum more recently attempted to estimate the consumer impact of the rule. It considered the
companies that have either abandoned a segment of their brokerage business or are drawing down their business or moving
to fee-based arrangements. It estimates that anywhere from 2.3 million to 14.7 million consumers will face significant
changes to their retirement and financial advice. See ry Rule Has Already Taken Its Toll: $100 Million
American Action Forum Insight (February 22, 2017), available at
https://www.americanactionforum.org/insight/fiduciary-rule-already-taken-toll-100-million-costs-fewer-options/.
19 See The Journal of Retirement (Fall 2013). An
earlier version is available from Morningstar at
https://corporate1.morningstar.com/uploadedFiles/US/AlphaBetaandNowGamma.pdf.
20 See Journal of Personal Finance, 11(2), 2012. Also
see Forbes, online edition, available at
https://www.forbes.com/sites/wadepfau/2016/05/05/the-value-of-sound-financial-decisions-from-alpha-to-
gamma/#7127ba7255df.
B-6
Moreover, a 2015 report21 from Hal Singer and Robert Litan found that commission-based
arrangements create incentives for brokers to offer beneficial advice to investors, and that the rule
-year base of retirement
swamps the impact of all other investment factors affecting long‐term retirement savings, including
modest differences in advisory fees or investment strategies and that the cost of depriving clients of
The Department disputed the relevance of these comments in its 2016 RIA by suggesting that the type
of small-account investors that were the focus of the studies are not currently getting advice.22 Each of
and not the type
of transactional or event-based services for example, the types of services provided by brokerage
relationships most likely to be used by investors with small account balances. These investors are most
likely to desire and need guidance when first considering a rollover or other distribution from a plan,
when considering whether to continue to buy or hold a particular asset, or when deciding what actions
to take during a significant market event (i.e., whether to stay invested in the market or whether to
continue to hold a particular investment).
Concerns regarding likely negative impact is reinforced by RDR in the UK. Recent experience from
the United Kingdom (UK) reinforces the predicted negative impact of the rule on low-balance
investors. The Retail Distribution Review (RDR), which went into effect on December 31, 2012,
effectively banned commissions on retail investment accounts in the UK and raised qualification
standards for advisers. Leadership of the Financial Conduct Authority (FCA) has said that the RDR,
-
23 There is now a widely- -thirds of
financial products sold without professional financial advice and a marked decrease in the number of
21 See ‐To‐Be‐Recognized Costs of the Department
http://www.ei.com/support-_proposed_fiduciary_rule-
roposed-fiduciary_rule/.
22
rollover households with traditional IRA balances of less than $50,000 consulted a professional financial advisor when
making a rollover from an employer-sponsored plan to an IRA. In addition, among households with traditional IRAs, 76
percent of households with IRA balances of less than $50,000 reported holding their IRAs through investment
professionals. Among those households, 30 percent held their IRAs through full-service brokers, which amounts to nearly
less than $50,000). For information on the survey, see
ICI Research Perspective 23, no. 1 (January), available at www.ici.org/pdf/per23-
01.pdf.
23 See FT Adviser, July 19, 2016, available at
https://www.ftadviser.com/2016/07/19/regulation/rdr/fca-admits-rdr-contributed-to-advice-gap-
chujPxa8fmBkivLaaAxxfN/article.html.
B-7
advisers.24 The FCA has pointed to the higher cost for advice after the RDR as contributing to the gap,
as well as unwillingness on the part of some advisers to serve the smaller-account investor.25
The Department has been dismissive of comparisons to the RDR, asserting that early results in the UK
outright ban on commissions.26 These assertions are proving to be false, with the FCA itself
acknowledging problems in the UK advice market and firms in the US already making changes to their
product and service offerings (in many cases dropping smaller accounts altogether) in anticipation of
the rule. While the BIC exemption does not expressly ban commissions, its conditions render
commission-based compensation effectively unworkable without significant systemic changes in the
marketplace.
B. s Limited and Illusory Claims of
Investor Losses.
27
As discussed in detail in our prior letters,28 the 2016 RIA bases its claims of investor harm from only
one source of potential conflicts (load sharing).29 In its review of this finding, consistent with the
stemming directly or indirectly from the services provided by these persons and financial services firms.
For example, the Department targeted front-end loads or the receipt of 12b-1 fees as creating potential
conflicts.30 Given that, it also should have identified and analyzed the benefits of advice or information
24 See Financial Times, March 14, 2016, available at
https://www.ft.com/content/4324f4dc-e9c8-11e5-888e-2eadd5fbc4a4
Financial Times, October 13, 2015, available at https://www.ft.com/content/9d15d668-710b-11e5-ad6d-
f4ed76f0900a; and HM Treasury and Financial Conduct Authority, Financial Advice Market Review Final Report (March
2016), available at https://www.fca.org.uk/publication/corporate/famr-final-report.pdf.
25 See Financial Times, March 14, 2016, available at
https://www.ft.com/content/4324f4dc-e9c8-11e5-888e-2eadd5fbc4a4. According to the Financial Advice Market Review -
Final Report -effective for consumers, particularly those seeking help in relation to
smaller amounts o See
HM Treasury and Financial Conduct Authority, Financial Advice Market Review Final Report (March 2016) at pp. 5 6.
26 2016 RIA at pp. 77 78.
27 See
28 See
supra.
29 The Department itself observ
mutual fund selection) of one source of conflict (load sharing), in one market segment (IRA investments in front-load
0 (March 2, 2017).
30 See 2016 RIA at pp. 96-97. Significantly, the 2016 RIA makes clear that the studies that it relied on in concluding that
broker- -1 fees and poor performance.
In fact, as already acknowledged by the Department, the primary study upon which it relies concludes the opposite. See 2016
B-8
that brokers who receive those fees have been providing to investors (for example, through the greater
availability of guidance, diverse product offerings, educational tools, and information generally). The
Department then should have weighed the harm of investors losing the valuable advice that brokers
provide under a commission-based model against any potential benefit from reducing potential
-sided perspective creat
that the Department must remedy.
Beyond the obvious limitations of such a one-sided analysis, there is a fundamental flaw in the
explained, the
Evans, and Musto (2013) (CEM). Using a key coefficient in the CEM study, the 2015 and 2016 RIAs
concluded that the benefits of the fiduciary rule could reach approximately $33 billion to $36 billion
over a 10-
calculation (i.e., $33 billion to $36 billion over a 10-year period) embodies a mathematical error, which
causes the Department to overstate its benefit estimates by about 15 to 50 times.
relationship between life expectancy and excess weight. Controlling for height, age, and gender, the
researcher plots predicted weights for the adult population. The researcher finds that for every 10
weight above the predicted normal weight given height, age, and gender
ectancy falls by 0.5 years. Thus, if the predicted normal weight for a 50-year-old
man who is 6 feet, 3 inches tall is 195 pounds, a 50-year-old man of that height who weighs 205 pounds
weight.
Now, the researcher wants to show how much a government program encouraging people to lose
expectancy (0.5 year per 10 pounds). This is inappropriate because the life-expectancy variable was
not total weight. The researcher erroneously concludes
that the government program could add 10.25 years (i.e.
overstating the true effect (0.5 years) by more than 20 times. This error, which is eminently clear, is
entirely analogous to how the 2015 and 2016 RIAs misapplied the CEM results, leading the RIAs to
massively overstate any potential benefits from the rule. Had the Department corrected for this
mistake, it would have concluded that the net benefits from the rule are approximately zero.
RIA at pp. 176-
.
B-9
What is new is that in the 2016 RIA the Department indicated that it had not corrected this
mathematical error,31 and in fact, implicitly admitted that it did not understand its mistake.32
As is required of any agency presented with record evidence demonstrating that its prior analysis and
conclusions were wrong in relevant part, the Department is obligated to reconsider its earlier work and
is prohibited from relying on it.33 ICI
easily
whether
and what modifications to make, the Department may not rely on demonstrably flawed conclusions,
34
35 Therefore, the Department now must
investors.
31 See 2016 RIA at pp. 149-
inappropriately interpreted results presented in some of the academic papers referenced in this section and other sections of
the Regulatory Impact Analysis. Of course, data can be interpreted in a multitude of ways, and reasonable minds can
disagree. However, DOL continues to strongly believe that readings contained in the 2015 NPRM Regulatory Impact
Analysis and carried over into the current Regulatory Impact Analysis are the most appropriate interpretations of the studies
32 see 2016 RIA at p. 348, footnote 641). The
See Padmanabhan, Karthik, Constantijn
Advanced Analytical Consulting Group, 2016. This consultant study on page 35, footnote 39 spells out precisely this
mathematical error in mathematical symbols. That footnote argues that the benefits calculation the Department used, based
on the CEM study, measures changes in fund returns owing to the rule as ∆𝑟𝑒𝑡𝑢𝑟𝑛 = 𝛽∆𝐿𝑜𝑎𝑑, where 𝛽 is taken from the
∆𝑟𝑒𝑡𝑢𝑟𝑛 = 𝛽∆𝐿𝑜𝑎𝑑× .071,
or more precisely still ∆𝑟𝑒𝑡𝑢𝑟𝑛 = 𝛽∆𝐿𝑜𝑎𝑑× .071 ×0.5. This mistake causes the Department to overstate its benefits
calculations by 14 to 28 times. When ICI applied the correct formula to actual data for 2013, we found that the Department
had likely overstated its benefits calculations by approximately 15 to 50 times. See r for a
detailed explanation of the arithmetic of how the Department misapplied the CEM model, how to correct that
rule.
33 See pages 12-
FCC v. Fox Television Stations Inc., 556
U.S. 502, 514 15 (2009
Brand X, 545 U.S. at 981.
without reasoned explanation for doin by the same token, those earlier findings are not forever binding, and may be
Fox Television, 556 U.S. at 537. Accordingly, it is sufficient
under the APA if the Department identifies weaknesses in the factual analysis underlying the rule and details those
weaknesses and its reasons for a new assessment.
34 Bus. Roundtable v. SEC, 647 F.3d 1144, 1149 (D.C. Cir. 2011).
35 643 U.S. 29, 43 (1983).
C-1
Appendix C: The SEC and FINRA Provide Robust Oversight that
Remediates Potential Investor Harm
Protecting investors -- including protecting holders of retirement accounts -- is a primary mission of
both the SEC and FINRA. Both have jurisdiction to examine and investigate broker-dealers involved in
the retirement market and to sanction any broker-dealer or their representative that engaged in
unlawful conduct, including selling unsuitable products, making false or misleading statements, and
failing to disclose material information. Both also are focused on broker-
Through their inspection and enforcement teams, the SEC and FINRA are able to effectively police
unlawful conduct in order to protect investors. The SEC maintains 11 offices throughout the United
States in addition to its Washington, DC headquarters. FINRA maintains 16 offices throughout the
United States, in addition to its Washington, DC headquarters.
compliance with the Federal securities laws and rules of FINRA. These inspections include both
routine inspections, inspections focused on a specific topic, or examinations for cause, where the SEC
has received information indicating the registrant may be violating the Federal securities laws. OCIE
-year ReTIRE initiative, focusing on investment
advisers and broker-
1
o OCIE conducted more than 2400 examinations of regulated entities, an increase of more than
20% over the prior fiscal year and the highest number in the preceding seven years;
o OCIE and FINRA, combined, have historically examined 50% of broker-dealers this year,
which has enabled them to identify risks and protect investors.
o Through its examinations, OCIE has seen more that $60 million returned to investors without
Enforcement Division.
o OCIE has created an Office of Risk and Strategy to enable it to use big data to surveil
greatest risk to investors, including retirement investors.
1
https://www.sec.gov/files/2017-03/sec-summary-of-performance-and-financial-info-fy2016.pdf.
C-2
ion of Enforcement
proceedings and making referrals for criminal prosecutions to sanction persons who have violated the
Federal securities laws. In terms of numbers during fiscal year 2016:2
o The Division brought a record 868 cases, which was a 7% increase over the previous fiscal year
and an 18.1% increase over the number of cases brought in the prior five years.
o The Division initiated 173 cases against broker-dealers, which represented approximately 20%
of all Division cases for the year.
o In total, the Division obtained orders in judicial and administrative proceedings requiring the
payment of over $1.2 billion in civil penalties and over $2.8 billion in disgorgement of profits.
This is the third year in a row that the Division has been able to obtain more than $4 billion in
fines and disgorgements.
FINRA
activities of broker-dealers and their representatives and sanctioning such persons when they violate the
Exchange Act or rules adopted under the Exchange Act, including rules adopted by FINRA. Among
bers and a duty to deal fairly with
3
o FINRA conducted more than 4100 examinations of broker-dealers. As with examinations
conducted by OCIE, these examinations included routine exams, exams targeted on a specific
topic, and examinations based on an allegation that the broker-dealer or its representatives are
violating the law.
o FINRA: brought 1434 disciplinary actions against broker-dealers; resolved 1093 formal
actions; expelled 24 broker-dealers from the industry; suspended 26 broker-dealers; barred 517
individuals from working in the industry; and suspended 727 individuals from working for
broker-dealer firms.
o Through its enforcement proceedings, FINRA levied more than $204 million in fines and
restitution.
2 See SEC Statistics at footnote 1, supra.
3 Statist http://www.finra.org/newsroom/statistics.
C-3
o In addition to the enforcement proceedings it brought, FINRA also referred for criminal
prosecution 785 cases involving fraud or insider trading.
o commitment to senior investors, in March 2017, FINRA barred a
registered representative of a broker-dealer for making unauthorized and unsuitable trades in
the account of a 73-year-old retiree. making unauthorized and unsuitable trades totaling
approximat
brokers who take advantage of elderly customers. Protecting senior investors from predatory
behavior such as unsuitable and unauthorized trading is part of our core mission and will always
4
In addition to regulatory oversight at the Federal level under the Exchange Act, each state has a
securities act that authorizes the state securities commissioners to inspect and, where appropriate, bring
enforcement actions against Federally registered broker-dealers for unlawful and fraudulent conduct.
4 The FINRA press release announcing this action is available at http://www.finra.org/newsroom/2017/finra-bars-rep-
unauthorized-trading-elderly-customers-retirement-account.
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